Jumbo, the 2nd largest retailer in the Netherlands, asked Boost to create and develop an in-store promotions network, and handle weekly cooking and tasting promotions at their largest stores.
Give A-list brands the opportunity to hold high quality in-store promotions in a network of 100 Jumbo supermarkets, in combination with 6 days of secondary placement at a prominent spot on the shop floor.
A high-traffic supermarket, shoppers visit Jumbo 2.4 x weekly (av. 20,000 shoppers per store per week). Such exposure offers substantial benefits, including huge sales lifts and significant increases in the baseline index.