{"id":16650,"date":"2021-10-08T08:56:02","date_gmt":"2021-10-08T08:56:02","guid":{"rendered":"https:\/\/boosttest.org\/edeka-unser-wald"},"modified":"2021-11-24T11:03:07","modified_gmt":"2021-11-24T11:03:07","slug":"edeka-unser-wald","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/edeka-unser-wald","title":{"rendered":"EDEKA &#8211; Unser Wald"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16650\" class=\"elementor elementor-16650 elementor-16638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b0b64d elementor-section-full_width elementor-section-height-full elementor-section-items-top elementor-section-height-default\" data-id=\"48b0b64d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c5af7d4\" data-id=\"7c5af7d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7849b27 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7849b27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57b246c8\" data-id=\"57b246c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54585bed elementor-widget elementor-widget-heading\" data-id=\"54585bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EDEKA - Unser Wald  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c17ee0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c17ee0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-386fc2bd\" data-id=\"386fc2bd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22851aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22851aa3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c2bf584\" data-id=\"3c2bf584\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476612d0 elementor-widget elementor-widget-heading\" data-id=\"476612d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfcda5 elementor-widget elementor-widget-text-editor\" data-id=\"43cfcda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Edeka ist mit \u00fcber 5.000 M\u00e4rkten und 45 Milliarden Euro Umsatz Marktf\u00fchrer in Deutschland. Edeka wollte eine bundesweite Aktion durchf\u00fchren, die in ihrer Marketingstrategie &#8222;Nachhaltigkeit&#8220; verankert ist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f58b870 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f58b870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6203274b\" data-id=\"6203274b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb48830 elementor-widget elementor-widget-heading\" data-id=\"4eb48830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670e491a elementor-widget elementor-widget-text-editor\" data-id=\"670e491a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein innovatives Abenteuerbuch, das Kinder zu Aktivit\u00e4ten und zum Spielen im Freien anregt, w\u00e4hrend sie die Natur mit Hilfe von Merchandise-Artikeln wie einer Landschaftskarte, einer Taschenlampe, einem Ma\u00dfband, einer Lupe, einem Fernglas und einer Pinzette erkunden.<\/p>\n<p>Abgerundet wird die Aktion durch 600 Bastelnachmittage f\u00fcr Kinder mit Rangern und geschulten Promotern in den Filialen. Im Rahmen der Aktion setzen wir eine innovative Verpackungsform f\u00fcr die Aufkleber ein, die keinen Abfall produziert und somit die EDEKA-Nachhaltigkeitsstrategie perfekt unterst\u00fctzt. Die strategische Partnerschaft mit dem WWF schafft einen Mehrwert auf dem Markt.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e0a8194 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e0a8194\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-799ac1ea\" data-id=\"799ac1ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407da8a6 elementor-widget elementor-widget-heading\" data-id=\"407da8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22de91a2 elementor-widget elementor-widget-text-editor\" data-id=\"22de91a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alle Erwartungen wurden \u00fcbertroffen: &#8222;Edeka unser Wald&#8220; war die gr\u00f6\u00dfte Aktion, die es seit 2009 in Deutschland gab. Fast 1 Milliarde Einzelsticker (180 verschiedene Sticker und 30 Spezialsticker) und \u00fcber 2 Millionen Alben wurden in 7 Wochen verkauft. Laut einer GfK-Studie brachte die Aktion folgende Ergebnisse: Steigerung des Marktanteils, starke Umsatzsteigerung, Erh\u00f6hung der Kundenzahl. Konzept, Einrichtung, Design, Produktion, Shopper Marketing und die digitale Ausbildung der EDEKA-Mitarbeiter wurden von Boost \u00fcbernommen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47f6ea2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47f6ea2d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6b5f09\" data-id=\"4f6b5f09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a84d31d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a84d31d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-683535bc\" data-id=\"683535bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b8f926 elementor-widget elementor-widget-heading\" data-id=\"18b8f926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-301f3299\" data-id=\"301f3299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c82b4e1 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4c82b4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/de\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EDEKA &#8211; Unser Wald Briefing Edeka ist mit \u00fcber 5.000 M\u00e4rkten und 45 Milliarden Euro Umsatz Marktf\u00fchrer in Deutschland. Edeka wollte eine bundesweite Aktion durchf\u00fchren, die in ihrer Marketingstrategie &#8222;Nachhaltigkeit&#8220; verankert ist. L\u00f6sung Ein innovatives Abenteuerbuch, das Kinder zu Aktivit\u00e4ten und zum Spielen im Freien anregt, w\u00e4hrend sie die Natur mit Hilfe von Merchandise-Artikeln wie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[767],"class_list":["post-16650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDEKA - Unser Wald - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/edeka-unser-wald\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA - Unser Wald - Boost Group\" \/>\n<meta property=\"og:description\" content=\"EDEKA &#8211; Unser Wald Briefing Edeka ist mit \u00fcber 5.000 M\u00e4rkten und 45 Milliarden Euro Umsatz Marktf\u00fchrer in Deutschland. Edeka wollte eine bundesweite Aktion durchf\u00fchren, die in ihrer Marketingstrategie &#8222;Nachhaltigkeit&#8220; verankert ist. 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Unser Wald Briefing Edeka ist mit \u00fcber 5.000 M\u00e4rkten und 45 Milliarden Euro Umsatz Marktf\u00fchrer in Deutschland. 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