{"id":23548,"date":"2021-12-14T10:09:34","date_gmt":"2021-12-14T10:09:34","guid":{"rendered":"https:\/\/boosttest.org\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso"},"modified":"2021-12-16T14:18:09","modified_gmt":"2021-12-16T14:18:09","slug":"aufruf-an-alle-kaffee-liebhaber-nestle-nespresso","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso","title":{"rendered":"Aufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso"},"content":{"rendered":"\t\t
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Aufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Als erster Touchpoint f\u00fcr Nestl\u00e9 seit mehr als 15 Jahren in der Schweiz, wurde die Boost Group beauftragt, die Marke Nespresso mit einer POS-Kampagne n\u00e4her an den Kunden zu bringen. Innerhalb weniger Tage musste Boost tempor\u00e4res, den Richtlinien der Nespresso Corporate Identity entsprechendes Merchandise-Material installieren und zeitgleich eine hohe Sichtbarkeit und gute Kommunikation mit den Ansprechpartnern vor Ort gew\u00e4hrleisten.
Im vergangenen Jahr hat die Boost Group auf dem Schweizer Markt zahlreiche nationale Werbekampagnen f\u00fcr die Marke Nespresso lanciert. Diese haben es der Marke erm\u00f6glicht, ihre Sichtbarkeit w\u00e4hrend der wichtigsten Phasen des Jahres zu erh\u00f6hen, ihre Maschinen und Kaffees zu bewerben und sowohl mit bestehenden als auch mit neuen Kunden in Kontakt zu treten.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Boost Group konnte auf ihre langj\u00e4hrige Erfahrung im Bereich Merchandising zur\u00fcckgreifen und ein individuelles POS-Konzept entwickeln, das den Anspr\u00fcchen und Erwartungen von Nespresso gerecht wird. In unserem eigenen Material- und Logistikzentrum wurden mehr als 1.000 POS-Kits gelagert, vorbereitet und verschickt. So konnte sichergestellt werden, dass die richtigen Materialien p\u00fcnktlich an jeden POS geliefert wurden.
Im Rahmen effektiver Schulungen wurde das Team erfahrener Merchandiser vorbereitet und sorgten so f\u00fcr eine Umsetzung innerhalb weniger Tage. Der Back-Office-Kontrollprozess, der den Fortschritt in Echtzeit \u00fcberwacht, erm\u00f6glichte au\u00dferdem die Durchf\u00fchrung der Kampagne in h\u00f6chster Qualit\u00e4t.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das Kerngesch\u00e4ft von Nespreso besteht in der Herstellung von Kaffee bester Qualit\u00e4t in einer einzigen Portion. Die fundierte Erfahrung und das seit 1987 wachsende Know-How der Boost Group im Bereich Shopper Activation erm\u00f6glichten es uns, die Kunden und ihr Bed\u00fcrfnis nach hoher Qualit\u00e4t voll und ganz zu verstehen und ihnen so im Rahmen der Verk\u00f6stigung einen echten Genussmoment zu bieten.
Die POS-Sommerkampagne fand \u00fcber mehrere Wochen in \u00fcber 250 Gesch\u00e4ftten in der Schweiz statt. Boost organisierte mehr als 1.000 POS-Elemente, die mit einem Team von 70 Merchandisern innerhalb von zwei Tagen aufgebaut und auf der Verkaufsfl\u00e4che angeordnet wurden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Als erster Touchpoint f\u00fcr Nestl\u00e9 seit mehr als 15 Jahren in der Schweiz, wurde die Boost Group beauftragt, die Marke Nespresso mit einer POS-Kampagne n\u00e4her an den Kunden zu bringen. Innerhalb weniger Tage musste Boost tempor\u00e4res, den Richtlinien der Nespresso Corporate Identity entsprechendes Merchandise-Material installieren und zeitgleich eine hohe Sichtbarkeit und gute Kommunikation mit […]<\/p>\n","protected":false},"author":1,"featured_media":23212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,17],"tags":[774],"class_list":["post-23548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-shopper-marketing","tag-shopper-marketing-de"],"yoast_head":"\nAufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Als erster Touchpoint f\u00fcr Nestl\u00e9 seit mehr als 15 Jahren in der Schweiz, wurde die Boost Group beauftragt, die Marke Nespresso mit einer POS-Kampagne n\u00e4her an den Kunden zu bringen. Innerhalb weniger Tage musste Boost tempor\u00e4res, den Richtlinien der Nespresso Corporate Identity entsprechendes Merchandise-Material installieren und zeitgleich eine hohe Sichtbarkeit und gute Kommunikation mit […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\" \/>\n<meta property=\"og:site_name\" content=\"Boost Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T10:09:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T14:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/12\/Manor-Basel-AG-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boost_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"boost_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso#article\",\"isPartOf\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\"},\"author\":{\"name\":\"boost_admin\",\"@id\":\"https:\/\/boostgroup.eu\/it\/#\/schema\/person\/aa29531509101d6bc6a8be66c15cda35\"},\"headline\":\"Aufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso\",\"datePublished\":\"2021-12-14T10:09:34+00:00\",\"dateModified\":\"2021-12-16T14:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/12\/Manor-Basel-AG-1.jpg\",\"keywords\":[\"Shopper Marketing\"],\"articleSection\":[\"Case Studies\",\"Demonstration\",\"Display\/POS\",\"Shopper Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\",\"url\":\"https:\/\/boostgroup.eu\/de\/aufruf-an-alle-kaffee-liebhaber-nestle-nespresso\",\"name\":\"Aufruf an alle Kaffee-Liebhaber: Nestl\u00e9 \u2013 Nespresso - 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