{"id":53022,"date":"2026-01-27T13:48:51","date_gmt":"2026-01-27T13:48:51","guid":{"rendered":"https:\/\/boostgroup.eu\/spar-ungarn-startet-die-10-garfield-kampagne"},"modified":"2026-01-27T15:43:50","modified_gmt":"2026-01-27T15:43:50","slug":"spar-ungarn-startet-die-10-garfield-kampagne","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/spar-ungarn-startet-die-10-garfield-kampagne","title":{"rendered":"SPAR Ungarn startet die 10. Garfield-Kampagne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53022\" class=\"elementor elementor-53022 elementor-52963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e496a7 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7e496a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vSFlJ79wq5k&amp;t=3s&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eb2402b\" data-id=\"6eb2402b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-540f397d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"540f397d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-22df6494\" data-id=\"22df6494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bbb1875 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7bbb1875\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SPAR Ungarn startet die 10. Garfield-Kampagne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68486d80 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"68486d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ee7000 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ee7000\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d990b29\" data-id=\"d990b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e8de2 elementor-widget elementor-widget-text-editor\" data-id=\"86e8de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Garfield ist zur\u00fcck bei SPAR Ungarn \u2013 und diesmal mit der Mission, mit der sich Familien unmittelbar identifizieren k\u00f6nnen: \u201eRettet den Planeten!\u201c<\/p><p>Nach der erfolgreichen Historie der vergangenen Garfield-Kampagnen best\u00e4tigt dieser Launch einmal mehr die nachhaltige St\u00e4rke der Marke und ihre F\u00e4higkeit, generationen\u00fcbergreifend zu begeistern. Gemeinsam mit <strong>SPAR<\/strong> <strong>Ungarn <\/strong>und <strong>Paramount <\/strong>haben wir eine hochattraktive Loyalty-Kampagne entwickelt, die den t\u00e4glichen Einkauf in ein sinnstiftendes Erlebnis verwandelt \u2013 <strong>eine ideale Kombination aus Sammelspa\u00df, edukativen Inhalten und langfristiger Kundenbindung.<\/strong> <\/p><p>Im Zentrum der Kampagne steht das Sammeln von Stickern, inklusive ganz besonderer Sticker-Specials, mit dem Ziel, das Stickeralbum \u201eRettet den Planeten!\u201c zu vervollst\u00e4ndigen.  <strong>Bereits mit sechs Treuepunkten \u2013 einer davon ist in jedem Stickerpack enthalten \u2013 k\u00f6nnen SPAR-Shopper hochwertige Garfield-Pl\u00fcschtiere zu einem attraktiven Aktionspreis erwerben. <\/strong> Erg\u00e4nzt wird das Pr\u00e4mienportfolio durch ein Garfield-Buntstift-Set sowie ein Malbuch, die w\u00e4hrend des gesamten Aktionszeitraums erh\u00e4ltlich sind.<\/p><p>Doch die Wirkung der Kampagne geht weit \u00fcber einzelne Pr\u00e4mien hinaus:<\/p><p>Das Thema \u201eRettet den Planeten\u201c greift ein hochrelevantes gesellschaftliches Anliegen auf und bietet die perfekte Plattform, um Familien mit <strong>edukativen, emotionalen und unterhaltsamen Inhalten zu begeistern<\/strong>. Das Stickeralbum macht das Sammeln zur gemeinsamen Familienroutine, schafft wertvolle Erlebnisse f\u00fcr zuhause und <strong>verankert SPAR nachhaltig im Alltag der Shopper.<\/strong> <\/p><p>Das ist es, was Boost liefert: Loyalty-Programme, die einfach verst\u00e4ndlich sind, <strong>Freude am Sammeln wecken und echte Erlebnisse schaffen.<\/strong> Mit den richtigen Mechaniken und starkem Storytelling unterst\u00fctzen wir H\u00e4ndler dabei, Kampagnen in ganzheitliche Markenerlebnisse zu verwandeln \u2013 und liefern die Erfolgsformel f\u00fcr <strong>mehr Umsatz und eine h\u00f6here Besuchsfrequenz.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f0b11f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f0b11f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27050141\" data-id=\"27050141\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a30c5cf elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5a30c5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_ColoringBook_Closed_Shade-kopie-ri85jql6zjxw7qb5dmf5vyzkx919en0q0nq31gm7c2.webp\" alt=\"112014_SPAR_HUN_Garfield_ColoringBook_Closed_Shade kopie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_ColoringPencils_Shade-kopie-ri85jvadxq4bts4bm6gaqfsvw6e3h4jdpazifuf8gy.webp\" alt=\"112014_SPAR_HUN_Garfield_ColoringPencils_Shade kopie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_Mix-kopie-scaled-ri85k0xf2qc1rfw4p8w25ednghmarb5rq2wfbi6vfm.webp\" alt=\"112014_SPAR_HUN_Garfield_Mix kopie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_Plush_Garfield-kopie-ri85k8g4lemccbl7hc52pchc7kl8gvzmf44b5pvq1u.webp\" alt=\"112014_SPAR_HUN_Garfield_Plush_Garfield kopie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_Plush_Odie-kopie-ri85kc7hcqrhmrfqvdrkzbj6l42pboejrmq92tq5cy.webp\" alt=\"112014_SPAR_HUN_Garfield_Plush_Odie kopie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/elementor\/thumbs\/112014_SPAR_HUN_Garfield_Plush_Pookie-kopie-ri85kgwoawxx8t8x3xsptschk1fje5x7g9zoh7j6hu.webp\" alt=\"112014_SPAR_HUN_Garfield_Plush_Pookie kopie\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e686d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28e686d\" data-element_type=\"section\" data-e-type=\"section\" id=\"FormularAnchor\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a63ee6\" data-id=\"69a63ee6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35ded1ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ded1ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-307f9bfc elementor-invisible\" data-id=\"307f9bfc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12be3481 elementor-widget elementor-widget-heading\" data-id=\"12be3481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">M\u00f6chten Sie Ihr n\u00e4chstes Abenteuer mit uns erleben? Dann sprechen Sie uns gern an.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c564249 elementor-widget elementor-widget-text-editor\" data-id=\"1c564249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir zeigen Ihnen gerne, wie Sie Ihre Kunden mit einer ma\u00dfgeschneiderten Sammelaktion begeistern k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-412da260 elementor-invisible\" data-id=\"412da260\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c247940 elementor-widget elementor-widget-html\" data-id=\"6c247940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div\/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c02efb elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"72c02efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Weiter&quot;,&quot;step_previous_label&quot;:&quot;Zur\\u00fcck&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"WildeHeldenContactForm\" aria-label=\"WildeHeldenContactForm\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"53022\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"72c02efb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"SPAR Ungarn startet die 10. Garfield-Kampagne - Boost Group\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"53022\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVorname, Nachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname, Nachname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_c46b02c elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_c46b02c\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirmenname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_c46b02c]\" id=\"form-field-field_c46b02c\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Firmenname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt mehr erfahren<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Garfield ist zur\u00fcck bei SPAR Ungarn \u2013 und diesmal mit der Mission, mit der sich Familien unmittelbar identifizieren k\u00f6nnen: \u201eRettet den Planeten!\u201c Nach der erfolgreichen Historie der vergangenen Garfield-Kampagnen best\u00e4tigt dieser Launch einmal mehr die nachhaltige St\u00e4rke der Marke und ihre F\u00e4higkeit, generationen\u00fcbergreifend zu begeistern. 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