{"id":7676,"date":"2021-10-15T08:59:58","date_gmt":"2021-10-15T08:59:58","guid":{"rendered":"https:\/\/boosttest.org\/nestle-und-coop-alles-fuer-ihr-fondue"},"modified":"2021-11-15T11:33:41","modified_gmt":"2021-11-15T11:33:41","slug":"nestle-und-coop-alles-fuer-ihr-fondue","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/nestle-und-coop-alles-fuer-ihr-fondue","title":{"rendered":"Nestl\u00e9 und Coop – „Alles f\u00fcr Ihr Fondue“"},"content":{"rendered":"\t\t
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Nestl\u00e9 und Coop – „Alles f\u00fcr Ihr Fondue“<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kurz vor Weihnachten f\u00fchrte Boost im Auftrag von Nestl\u00e9 und Coop eine kategorie\u00fcbergreifende Promotion mit den Marken Thomy, Maggi und Satrap zum Thema „Alles f\u00fcr Ihr Fondue“ durch. Die Aktion verband eine Demonstration des Chinoise-Sets mit der Verkostung der Chinoise-Saucen von Maggi Bouillon und Thomy auf stilvolle Weise und richtete sich in erster Linie an Familien und allgemeine Liebhaber des Schweizer Nationalgerichts. Die Aktion diente auch als Inspiration f\u00fcr die kommende Weihnachtszeit.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cross-Category ist eine Sonderform der Promotion, bei der mindestens zwei Marken integrierte Kommunikationsma\u00dfnahmen durchf\u00fchren und eine einheitliche Botschaft an eine f\u00fcr beide Seiten relevante Zielgruppe vermitteln. Auf diese Weise werden den Kunden Komplettl\u00f6sungen angeboten und Kundenbed\u00fcrfnisse \u00fcber verschiedene Kategorien hinweg geweckt. Au\u00dferdem k\u00f6nnen die Werbekosten geteilt werden oder ein insgesamt gr\u00f6\u00dferes Werbebudget wird verf\u00fcgbar.<\/p>\n

Die Marketingplattform von Cross Impact Coop, insbesondere das DDB-Tool mit dem Powertower, ist bei den Kunden von Coop sehr beliebt. Der Powertower steht in rund 160 Verkaufsstellen zur Verf\u00fcgung und bietet alle wesentlichen Leistungen zu einem unschlagbaren Preis: Die Planung von A-Z, die gezielte Auswahl und individuelle Schulung des Promotion-Personals, den Druck und die Verteilung der Werbemittel sowie das abschlie\u00dfende Reporting mit Kennzahlen. Dabei stehen folgende Ziele im Vordergrund: Pr\u00e4sentation und Erl\u00e4uterung des Produkts, Verbesserung des Produktprofils und der Reichweite, Gewinnung von Erst- und Wiederholungsk\u00e4ufern, Heranf\u00fchren potenzieller Kunden an das Produkt und Steigerung des Absatzes im Allgemeinen.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kilian Hecht: Eink\u00e4ufer, N16 Elektroger\u00e4te bei Coop<\/p>\n

„Die M\u00f6glichkeit, Elektroger\u00e4te zusammen mit Lebensmittelmarken zu pr\u00e4sentieren, steigert die emotionale Ansprache am POS erheblich, vermittelt optimal kategorie\u00fcbergreifende Inspirationen und erh\u00f6ht die Rate der Impulsk\u00e4ufe deutlich“.<\/p>\n

Frank Wilde, Head of Marketing f\u00fcr Thomy-Produkte bei Nestl\u00e9<\/p>\n

„Mit diesen Themenpromotions will Nestl\u00e9 die Rate der Impulsk\u00e4ufe kategorie\u00fcbergreifend erh\u00f6hen und zus\u00e4tzliche, aufmerksamkeitsstarke Touchpoints am POS generieren, um so effektiv neue Zielgruppen f\u00fcr die Marken zu erschlie\u00dfen“.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Kurz vor Weihnachten f\u00fchrte Boost im Auftrag von Nestl\u00e9 und Coop eine kategorie\u00fcbergreifende Promotion mit den Marken Thomy, Maggi und Satrap zum Thema „Alles f\u00fcr Ihr Fondue“ durch. Die Aktion verband eine Demonstration des Chinoise-Sets mit der Verkostung der Chinoise-Saucen von Maggi Bouillon und Thomy auf stilvolle Weise und richtete sich in erster Linie […]<\/p>\n","protected":false},"author":1,"featured_media":7244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,26],"tags":[774],"class_list":["post-7676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-tasting","tag-shopper-marketing-de"],"yoast_head":"\nNestl\u00e9 und Coop - "Alles f\u00fcr Ihr Fondue" - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/nestle-und-coop-alles-fuer-ihr-fondue\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 und Coop - "Alles f\u00fcr Ihr Fondue" - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Kurz vor Weihnachten f\u00fchrte Boost im Auftrag von Nestl\u00e9 und Coop eine kategorie\u00fcbergreifende Promotion mit den Marken Thomy, Maggi und Satrap zum Thema „Alles f\u00fcr Ihr Fondue“ durch. 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