{"id":7708,"date":"2021-10-08T18:42:02","date_gmt":"2021-10-08T18:42:02","guid":{"rendered":"https:\/\/boosttest.org\/fuse-tea-foerderung-von-jung-und-urban"},"modified":"2021-11-12T15:25:40","modified_gmt":"2021-11-12T15:25:40","slug":"fuse-tea-foerderung-von-jung-und-urban","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/fuse-tea-foerderung-von-jung-und-urban","title":{"rendered":"FUZE TEA &#8211; Jung und Urban"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7708\" class=\"elementor elementor-7708 elementor-3200\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d301ef elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3d301ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2287c1\" data-id=\"a2287c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a069387 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a069387\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00dec00\" data-id=\"00dec00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f18287 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f18287\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FUZE TEA &#8211; Jung und Urban<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837e483 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"837e483\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66eaf4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66eaf4f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1bb0db\" data-id=\"6d1bb0db\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a9c368f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a9c368f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34a3c29c\" data-id=\"34a3c29c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574f9f5 elementor-widget elementor-widget-heading\" data-id=\"574f9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cca0aa elementor-widget elementor-widget-text-editor\" data-id=\"3cca0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das brandneue Produkt fuze tea wurde auf dem Schweizer Markt eingef\u00fchrt und sollte einer sehr breiten Zielgruppe pr\u00e4sentiert werden. Das Produkt richtet sich an junge, gesundheitsbewusste Verbraucher.<\/p>\n<p>Unser Kunde Coca-Cola kombiniert in dieser Kampagne den Einsatz von klassischer ATL-Werbung mit der direkten Wirkung von Below-the-Line-Aktivierungen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30c15018 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30c15018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7008b6a3\" data-id=\"7008b6a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66eb3440 elementor-widget elementor-widget-heading\" data-id=\"66eb3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c4f935 elementor-widget elementor-widget-text-editor\" data-id=\"18c4f935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Young&amp;Urban ist die Innovation in der POS-Promotion, die 2017 erstmals bei Coop eingef\u00fchrt wurde. Diese Art der Aktivierung sorgt f\u00fcr Interaktivit\u00e4t, Reichweite und hohe Besucherzahlen im Gesch\u00e4ft. Young&amp;Urban wurde eine Woche lang in bis zu 130 ausgew\u00e4hlten Gesch\u00e4ften f\u00fcr drei Stunden zu den verkehrsst\u00e4rksten Zeiten eingesetzt.<\/p>\n<p>Coolen Promotor zwischen 18 und 29 Jahren sind Teil des Konzepts. In Zweierteams verteilen sie Proben f\u00fcr fuze tea Zitrone\/Zitronengras und fuze tea Pfirsich\/Hibiskus in modernen, transparenten Umh\u00e4ngetaschen an die Zielgruppe &#8218;Generation Y&#8216;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa5fbb2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa5fbb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d73c580\" data-id=\"4d73c580\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d3da64 elementor-widget elementor-widget-heading\" data-id=\"57d3da64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16878796 elementor-widget elementor-widget-text-editor\" data-id=\"16878796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dank der speziell entwickelten und innovativen Tracking-App (Boost Live) wird der Kunde von der ersten Minute an in Echtzeit mit Informationen und Fotos \u00fcber die Aktivierungen im Gesch\u00e4ft informiert.<\/p>\n<p>Innerhalb von 5 Tagen erhielt die potenzielle Zielgruppe schweizweit \u00fcber 200.000 Proben. Mehr als 100.000 Kunden genossen das fuze tea-Erlebnis w\u00e4hrend der Einf\u00fchrung.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e06b0fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e06b0fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a9eec80\" data-id=\"7a9eec80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c143557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c143557\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b866791\" data-id=\"b866791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cc764fb elementor-widget elementor-widget-heading\" data-id=\"5cc764fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3535054\" data-id=\"3535054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f1fd1f elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"57f1fd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/de\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Briefing Das brandneue Produkt fuze tea wurde auf dem Schweizer Markt eingef\u00fchrt und sollte einer sehr breiten Zielgruppe pr\u00e4sentiert werden. Das Produkt richtet sich an junge, gesundheitsbewusste Verbraucher. Unser Kunde Coca-Cola kombiniert in dieser Kampagne den Einsatz von klassischer ATL-Werbung mit der direkten Wirkung von Below-the-Line-Aktivierungen. L\u00f6sung Young&amp;Urban ist die Innovation in der POS-Promotion, die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,24,17,26],"tags":[774],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUZE TEA - Jung und Urban - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/fuse-tea-foerderung-von-jung-und-urban\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUZE TEA - Jung und Urban - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Das brandneue Produkt fuze tea wurde auf dem Schweizer Markt eingef\u00fchrt und sollte einer sehr breiten Zielgruppe pr\u00e4sentiert werden. Das Produkt richtet sich an junge, gesundheitsbewusste Verbraucher. Unser Kunde Coca-Cola kombiniert in dieser Kampagne den Einsatz von klassischer ATL-Werbung mit der direkten Wirkung von Below-the-Line-Aktivierungen. 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