{"id":7832,"date":"2021-10-08T17:25:18","date_gmt":"2021-10-08T17:25:18","guid":{"rendered":"https:\/\/boosttest.org\/coop-abenteuer-wildnis"},"modified":"2021-12-09T15:16:13","modified_gmt":"2021-12-09T15:16:13","slug":"coop-abenteuer-wildnis","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/coop-abenteuer-wildnis","title":{"rendered":"Coop: Ein echtes Abenteuer in der Wildnis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7832\" class=\"elementor elementor-7832 elementor-3151\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cac1ec elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5cac1ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751ef77\" data-id=\"751ef77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ebaf46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ebaf46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b222e6\" data-id=\"5b222e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76159c animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a76159c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coop: Ein echtes Abenteuer in der Wildnis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb90700 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fb90700\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22ec4ed2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22ec4ed2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fff89b1\" data-id=\"7fff89b1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1e3ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1e3ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ca8d5a8\" data-id=\"3ca8d5a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d022713 elementor-widget elementor-widget-heading\" data-id=\"d022713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498869a0 elementor-widget elementor-widget-text-editor\" data-id=\"498869a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aufgabe von Boost war es, f\u00fcr den Herbst 2020 eine Sammelpromotion zu entwickeln, die f\u00fcr Jung und Alt gleicherma\u00dfen erlebbar ist und das Thema Nachhaltigkeit emotional ansprechend aufbereitet.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e94b4ae elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e94b4ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46218027\" data-id=\"46218027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-132f6990 elementor-widget elementor-widget-heading\" data-id=\"132f6990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676e2776 elementor-widget elementor-widget-text-editor\" data-id=\"676e2776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Zusammenarbeit mit dem WWF und unter dem Motto &#8222;Abenteuer Wildnis&#8220; entwickelte Boost ein Sortiment mit vier flauschigen Stofftieren, einem spannenden Tumble Tower Spiel aus Holz mit passendem Tiermotiv, einer Brotdose aus nachhaltigem Material und einer Glastrinkflasche im modernen Design.<br \/>Die Sammelaktion &#8222;Abenteuer Wildnis&#8220; war in allen Coop-Filialen mehr als sechs Wochen lang das Hauptgespr\u00e4chsthema. F\u00fcr je zehn Schweizer Franken Einkaufswert erhielten die Kunden eine Treuemarke. Jeder Kunde, der vierzig Treuemarken sammelte, erhielt eines der sieben WWF-Sammelprodukte kostenlos.<br \/>Noch mehr &#8222;Abenteuer Wildnis&#8220; k\u00f6nnen Coop-Kunden zu Hause mit der dazugeh\u00f6rigen App erleben, die exklusiv von Boost entwickelt wurde. Die App garantiert Spa\u00df mit zwei unterhaltsamen Spielen, spannenden Fakten \u00fcber bedrohte Tierarten und als besonderes Highlight eine coole Augmented-Reality-Funktion, mit der die Tiere zum Leben erweckt werden k\u00f6nnen!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43b49c0c elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43b49c0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4be70a9\" data-id=\"4be70a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1691d7 elementor-widget elementor-widget-heading\" data-id=\"b1691d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668f0996 elementor-widget elementor-widget-text-editor\" data-id=\"668f0996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Sammelaktion &#8222;Abenteuer Wildnis&#8220; war ein gro\u00dfes Thema im Herbst 2020 und ein entscheidender Faktor f\u00fcr erlebnisreiches Einkaufen, h\u00f6here Frequenz und erfolgreiche Verk\u00e4ufe. Insbesondere die Pl\u00fcschartikel Alpaka, Elefant und Panda sowie der Animal Tumble Tower waren hei\u00df begehrte Renner. Es ist aufregend, zu sehen, dass die App weiterhin hohe Nutzerzahlen aufweist und noch lange nach Ende der Kampagne wertvolle Kontakte liefert.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a716e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a716e5b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a18530\" data-id=\"70a18530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b65299 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b65299\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ad419b\" data-id=\"6ad419b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66733bb6 elementor-widget elementor-widget-heading\" data-id=\"66733bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c434248\" data-id=\"7c434248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f272a2 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"24f272a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/de\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Briefing Aufgabe von Boost war es, f\u00fcr den Herbst 2020 eine Sammelpromotion zu entwickeln, die f\u00fcr Jung und Alt gleicherma\u00dfen erlebbar ist und das Thema Nachhaltigkeit emotional ansprechend aufbereitet. L\u00f6sung In Zusammenarbeit mit dem WWF und unter dem Motto &#8222;Abenteuer Wildnis&#8220; entwickelte Boost ein Sortiment mit vier flauschigen Stofftieren, einem spannenden Tumble Tower Spiel aus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[767],"class_list":["post-7832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop: Ein echtes Abenteuer in der Wildnis - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/coop-abenteuer-wildnis\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop: Ein echtes Abenteuer in der Wildnis - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Aufgabe von Boost war es, f\u00fcr den Herbst 2020 eine Sammelpromotion zu entwickeln, die f\u00fcr Jung und Alt gleicherma\u00dfen erlebbar ist und das Thema Nachhaltigkeit emotional ansprechend aufbereitet. 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