{"id":7833,"date":"2021-10-07T18:29:18","date_gmt":"2021-10-07T18:29:18","guid":{"rendered":"https:\/\/boosttest.org\/nescafe-dolce-gusto"},"modified":"2021-12-09T15:36:57","modified_gmt":"2021-12-09T15:36:57","slug":"nescafe-dolce-gusto","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto","title":{"rendered":"Nescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten"},"content":{"rendered":"\t\t
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Nescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nescaf\u00e9 Dolce Gusto ist einer der gr\u00f6\u00dften Kaffeeh\u00e4ndler der Schweiz – jede vierte Kaffeemaschine, die hierzulande gekauft wird, ist eine Nescaf\u00e9 Dolce Gusto. Das Kapselsystem ist eines der erfolgreichsten weltweit.<\/p>\n

Nescaf\u00e9 Dolce Gusto lancierte die Schweizer Kampagne „Die Kunst, besser in den Tag zu starten“ mit f\u00fcnf Kaffeesorten, die den Genuss eines Nescaf\u00e9-Kaffees am Morgen verk\u00f6rpern. F\u00fcr die Kampagne beauftragte Nescaf\u00e9 Dolce Gusto die Boost Group mit der Organisation von Kaffeeverkostungen, um die Aufmerksamkeit f\u00fcr die Marke und die laufende Kampagne zu erh\u00f6hen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Auf den Bahnsteigen wurden die Reisenden von Sampling-Promotern begr\u00fc\u00dft und mit einer der f\u00fcnf Morgenkaffeesorten versorgt. Sie konnten diese in der von Boost gestalteten Nescaf\u00e9 Dolce Gusto-Galerie probieren und sich bei der Auswahl der richtigen Sorte pers\u00f6nlich beraten lassen.<\/p>\n

Die Kunden waren von der freundlichen und entspannten Atmosph\u00e4re, als die Promoter die f\u00fcnf Kaffeesorten vorstellten, begeistert. Am Hauptstand in der Galerie war auch ein K\u00fcnstler anwesend, der f\u00fcr die Kunden kostenlos personalisierte Kaffeetassen aus Keramik anfertigte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost pr\u00e4sentierte die gesamte Palette der Morgenkaffeesorten von Dolce Gusto an stark frequentierten Einkaufsorten – den Bahnh\u00f6fen in Luzern, Bern, Basel und Z\u00fcrich. Die Pendler wurden von den Veranstaltern \u00fcberrascht und dazu ermuntert, sich auf der Galerie einen leckeren, frisch gebr\u00fchten Kaffee zu holen. Jeden Tag konnten rund 3.500 Personen dank ihres Nescaf\u00e9 Dolce Gusto Morgenkaffees einen besseren Start in den Tag erleben. Viele Pendler und potenzielle Kunden haben den Newsletter von Dolce Gusto abonniert und mehr als 5.000 von ihnen erhielten einen personalisierten, hochwertigen Kaffeebecher von Dolce Gusto.<\/span><\/p>\n

Standkonzeption, Personal, Logistik und Durchf\u00fchrung ‚made by Boost‘.<\/p>\n

Jullien Bruderer, Brand Manager Nescaf\u00e9 Dolce Gusto, erkl\u00e4rt: „Nescaf\u00e9 Dolce Gusto steht f\u00fcr die moderne Kunst des Kaffees. Mit unserer aktuellen Kampagne kommunizieren wir die Kunst des Nescaf\u00e9 Dolce Gusto Morgenkaffees auf eine wirkungsvolle Weise. Dank der Sampling Events konnte Boost unsere Botschaft auf sehr direkte Weise an unsere Zielgruppe weitergeben.“<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Nescaf\u00e9 Dolce Gusto ist einer der gr\u00f6\u00dften Kaffeeh\u00e4ndler der Schweiz – jede vierte Kaffeemaschine, die hierzulande gekauft wird, ist eine Nescaf\u00e9 Dolce Gusto. Das Kapselsystem ist eines der erfolgreichsten weltweit. Nescaf\u00e9 Dolce Gusto lancierte die Schweizer Kampagne „Die Kunst, besser in den Tag zu starten“ mit f\u00fcnf Kaffeesorten, die den Genuss eines Nescaf\u00e9-Kaffees am […]<\/p>\n","protected":false},"author":1,"featured_media":6949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,17,26],"tags":[774],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-de"],"yoast_head":"\nNescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Nescaf\u00e9 Dolce Gusto ist einer der gr\u00f6\u00dften Kaffeeh\u00e4ndler der Schweiz – jede vierte Kaffeemaschine, die hierzulande gekauft wird, ist eine Nescaf\u00e9 Dolce Gusto. Das Kapselsystem ist eines der erfolgreichsten weltweit. Nescaf\u00e9 Dolce Gusto lancierte die Schweizer Kampagne „Die Kunst, besser in den Tag zu starten“ mit f\u00fcnf Kaffeesorten, die den Genuss eines Nescaf\u00e9-Kaffees am […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\" \/>\n<meta property=\"og:site_name\" content=\"Boost Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T18:29:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T15:36:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/10\/DolceGusto-B154.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boost_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"boost_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto#article\",\"isPartOf\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\"},\"author\":{\"name\":\"boost_admin\",\"@id\":\"https:\/\/boostgroup.eu\/it\/#\/schema\/person\/aa29531509101d6bc6a8be66c15cda35\"},\"headline\":\"Nescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten\",\"datePublished\":\"2021-10-07T18:29:18+00:00\",\"dateModified\":\"2021-12-09T15:36:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/10\/DolceGusto-B154.jpg\",\"keywords\":[\"Shopper Marketing\"],\"articleSection\":[\"Case Studies\",\"Demonstration\",\"Sampling\",\"Shopper Marketing\",\"Tasting\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\",\"url\":\"https:\/\/boostgroup.eu\/de\/nescafe-dolce-gusto\",\"name\":\"Nescaf\u00e9 Dolce Gusto: Die Kunst, besser in den Tag zu starten - 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