{"id":7947,"date":"2021-10-08T16:41:35","date_gmt":"2021-10-08T16:41:35","guid":{"rendered":"https:\/\/boosttest.org\/esselunga-superfoodies"},"modified":"2021-12-09T15:22:37","modified_gmt":"2021-12-09T15:22:37","slug":"esselunga-superfoodies","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/esselunga-superfoodies","title":{"rendered":"Esselunga SuperFoodies: Gesundes Essen ist cool und macht Spa\u00df"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7947\" class=\"elementor elementor-7947 elementor-3117\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec1940 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0ec1940\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5c79d\" data-id=\"0e5c79d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41a5028 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41a5028\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6df59a4\" data-id=\"6df59a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff7e90 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aff7e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Esselunga SuperFoodies: Gesundes Essen ist cool und macht Spa\u00df<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d487142 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d487142\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4238371d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4238371d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73dbdd13\" data-id=\"73dbdd13\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-491554a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491554a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ebce6c5\" data-id=\"ebce6c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522e190f elementor-widget elementor-widget-heading\" data-id=\"522e190f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcf776d elementor-widget elementor-widget-text-editor\" data-id=\"5fcf776d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esselunga ist eine der gr\u00f6\u00dften Einzelhandelsketten Italiens. In Zusammenarbeit mit Boost, dem f\u00fchrenden Dienstleister im Bereich Marketing und Sales Promotion, ist es Esselunga mit der SuperFoodies-Sammelaktion gelungen, in Italien mehr Bewusstsein f\u00fcr die Themen &#8222;Schutz der \u00d6kosysteme&#8220; und &#8222;ausgewogene Ern\u00e4hrung&#8220; zu schaffen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18fe0335 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18fe0335\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e51f7f0\" data-id=\"2e51f7f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3966bbd5 elementor-widget elementor-widget-heading\" data-id=\"3966bbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b5582 elementor-widget elementor-widget-text-editor\" data-id=\"96b5582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esselunga sieht sich in der Verantwortung, zur Rettung unseres Planeten beizutragen, indem der Fokus auf nachhaltige Produkte, faire Arbeitsbedingungen und innovative Recyclingmethoden gelegt wird. Das Ziel: Wertvolle Ressourcen erhalten und \u00d6kosysteme sch\u00fctzen. Plastik in den Weltmeeren und verschmutzte Str\u00e4nde sind heutzutage zwei un\u00fcbersehbare Probleme. Mit dieser Sammlung von 24 SuperFoodies wollen die Italiener auf dieses Problem aufmerksam machen und einen Beitrag zur Rettung der Erde leisten.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1be5183b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1be5183b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c3e6c7a\" data-id=\"5c3e6c7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2571cc37 elementor-widget elementor-widget-heading\" data-id=\"2571cc37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef6a355 elementor-widget elementor-widget-text-editor\" data-id=\"6ef6a355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Kampagne war sensationell erfolgreich: \u00dcber 50 Millionen Figuren wurden aus recycelten Materialien hergestellt und unz\u00e4hlige Sammelkarten gedruckt. Die Kampagne wurde einige Wochen lang an vielen Touchpoints in ganz Italien beworben. Die Boost Group, die f\u00fcr das Gesamtkonzept verantwortlich zeichnete, war Vorreiter und Innovationsf\u00fchrer: Noch nie zuvor wurde im Collectibles Segment Spielzeug aus 100 % recyceltem Material eingesetzt. Um die h\u00f6chsten Nachhaltigkeitsstandards einzuhalten, ist Boost seit langem von der BSCI und dem FSC zertifiziert.<\/p>\n<p>Mario Schwegler, CEO der Boost Group, unterstreicht:<em> &#8222;In den letzten Jahren haben wir Styleguides, Kollektionen und Programme entwickelt, um mit attraktiven Marken Kinder und ihre Familien zu inspirieren, ihr Verhalten gegen\u00fcber bestimmten Themen nachhaltig zu \u00e4ndern. Wir arbeiten stets eng mit unseren Kunden und Partnern zusammen, um die beste L\u00f6sung zu finden. Jedes Projekt wird f\u00fcr die einzelnen M\u00e4rkte und ihre Bed\u00fcrfnisse ma\u00dfgeschneidert. Mit den SuperFoodies ist es uns wieder einmal gelungen, eine erfolgreiche Kampagne zu gestalten. Wir freuen uns, dass dies in Italien einen so gro\u00dfen Hype ausgel\u00f6st hat. Wir haben allen Grund zur Hoffnung, dass diese Kampagne noch lange in Erinnerung bleiben wird&#8220;.<\/em><\/p>\n<p>Unser Aftermovie: <a href=\"https:\/\/vimeo.com\/352691371\">https:\/\/vimeo.com\/352691371<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a5965b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a5965b1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35451c93\" data-id=\"35451c93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2da10b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da10b56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57e90ed4\" data-id=\"57e90ed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27bf834b elementor-widget elementor-widget-heading\" data-id=\"27bf834b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2022e889\" data-id=\"2022e889\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522574b6 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"522574b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/de\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Briefing Esselunga ist eine der gr\u00f6\u00dften Einzelhandelsketten Italiens. In Zusammenarbeit mit Boost, dem f\u00fchrenden Dienstleister im Bereich Marketing und Sales Promotion, ist es Esselunga mit der SuperFoodies-Sammelaktion gelungen, in Italien mehr Bewusstsein f\u00fcr die Themen &#8222;Schutz der \u00d6kosysteme&#8220; und &#8222;ausgewogene Ern\u00e4hrung&#8220; zu schaffen. L\u00f6sung Esselunga sieht sich in der Verantwortung, zur Rettung unseres Planeten beizutragen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[767],"class_list":["post-7947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esselunga SuperFoodies: Gesundes Essen ist cool und macht Spa\u00df - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/esselunga-superfoodies\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esselunga SuperFoodies: Gesundes Essen ist cool und macht Spa\u00df - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Esselunga ist eine der gr\u00f6\u00dften Einzelhandelsketten Italiens. 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