{"id":8037,"date":"2021-10-08T16:00:45","date_gmt":"2021-10-08T16:00:45","guid":{"rendered":"https:\/\/boosttest.org\/coop-abenteuer-garten"},"modified":"2021-12-09T15:21:09","modified_gmt":"2021-12-09T15:21:09","slug":"coop-abenteuer-garten","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/coop-abenteuer-garten","title":{"rendered":"Coop Abenteuer Garten: Urbanes G\u00e4rtnern und Kochen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8037\" class=\"elementor elementor-8037 elementor-3062\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75c2aa elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d75c2aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac4bdc5\" data-id=\"ac4bdc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-007144f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"007144f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0e3ca94\" data-id=\"0e3ca94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abab20 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0abab20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coop Abenteuer Garten: Urbanes G\u00e4rtnern und Kochen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad6b33 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9ad6b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64b1fe7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64b1fe7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ae0680\" data-id=\"17ae0680\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d93bd45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d93bd45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13babfd3\" data-id=\"13babfd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6253517c elementor-widget elementor-widget-heading\" data-id=\"6253517c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45603105 elementor-widget elementor-widget-text-editor\" data-id=\"45603105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COOP Schweiz war auf der Suche nach einer Nachfolgekampagne f\u00fcr die Sammelaktion &#8222;Abenteuer Natur&#8220;. Auch die neue Werbeaktion sollte in die strategische Nachhaltigkeitskommunikation des Unternehmens eingebettet werden und gleichzeitig lehrreich und unterhaltsam sein.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1fe66100 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe66100\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43888d8c\" data-id=\"43888d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3284ef12 elementor-widget elementor-widget-heading\" data-id=\"3284ef12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e065d43 elementor-widget elementor-widget-text-editor\" data-id=\"1e065d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Urban Gardening und Kochen sind aktuelle Trends, die Boost f\u00fcr COOP mit Spielen, Inhalten und Bastelprojekten kombiniert, w\u00e4hrend der Schwerpunkt der Kampagne auf dem Bereich Urban Gardening liegt.<\/p>\n<p>Abenteuer Garten ist ein innovatives Konzept und umfasst die Welt der Pflanzen, Kr\u00e4uter, Tiere, G\u00e4rten und Gem\u00fcse. Die Kinder haben die M\u00f6glichkeit zu riechen, zu ber\u00fchren, zu ernten und zu kochen, was angebaut wird. F\u00fcr jeden Einkauf ab 20 CHF erhalten COOP-Kunden ein Flowpack mit drei XL-Karten zum Sammeln. Als \u00dcberraschung enthalten einige von ihnen einen Gutschein mit dem die Kinder einen kostenlosen Blumentopf erhalten, in dem sie selbst etwas anbauen k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ed915a1 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed915a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cca3d1e\" data-id=\"cca3d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41023979 elementor-widget elementor-widget-heading\" data-id=\"41023979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d87bc53 elementor-widget elementor-widget-text-editor\" data-id=\"6d87bc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abenteuer Garten besteht aus einem Album mit 120 Karten zum Sammeln und 18 Pflanzenarten, die die Kinder pflegen und beim Wachsen beobachten k\u00f6nnen. Alles konnte \u00fcber einen Zeitraum von sieben Wochen in allen COOP-Superm\u00e4rkten, COOP-Megastores, COOP-Warenh\u00e4usern, COOP-Baum\u00e4rkten, COOP-Restaurants und COOP@Home gesammelt werden.<\/p>\n<p>W\u00e4hrend der Aktionswochen f\u00fchrte die Sammelaktion zu einem deutlichen Anstieg des Gesch\u00e4fts am POS und zu einer Umsatzsteigerung. Die ganze Idee kam bei den Familien sehr gut an und auf dem Schulhof gab es w\u00e4hrend des Aktioneszeitraums einen regen Austausch der Bilder.<\/p>\n<p>Helmut Tr\u00e4ris-Stark, Marketing Manager und verantwortlich f\u00fcr das Projekt bei COOP, erkl\u00e4rt: &#8222;Auch dieses von Boost entwickelte Konzept ist ein wesentlicher Bestandteil unserer Nachhaltigkeitskommunikation. Das Besondere daran ist, dass es unterhaltsam und lehrreich zugleich ist. Die Kinder lernen, wie man Pflanzen und Kr\u00e4uter pflegt. Anschlie\u00dfend k\u00f6nnen sie alles, was sie angebaut haben, ernten und kochen, was aktiv ein Bewusstsein f\u00fcr die Bedeutung von Nachhaltigkeit schafft.&#8220;<\/p>\n<p><iframe title=\"COOP Schweiz I Abenteuer Garten I Boost Group\" src=\"https:\/\/player.vimeo.com\/video\/169825623?h=1c609307af&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d8e1991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d8e1991\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e5276\" data-id=\"d8e5276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dbbd80c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dbbd80c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-451b43f1\" data-id=\"451b43f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ecef69 elementor-widget elementor-widget-heading\" data-id=\"66ecef69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a9e994c\" data-id=\"4a9e994c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd69998 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2cd69998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/de\/kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Briefing COOP Schweiz war auf der Suche nach einer Nachfolgekampagne f\u00fcr die Sammelaktion &#8222;Abenteuer Natur&#8220;. Auch die neue Werbeaktion sollte in die strategische Nachhaltigkeitskommunikation des Unternehmens eingebettet werden und gleichzeitig lehrreich und unterhaltsam sein. L\u00f6sung Urban Gardening und Kochen sind aktuelle Trends, die Boost f\u00fcr COOP mit Spielen, Inhalten und Bastelprojekten kombiniert, w\u00e4hrend der Schwerpunkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[767],"class_list":["post-8037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop Abenteuer Garten: Urbanes G\u00e4rtnern und Kochen - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/coop-abenteuer-garten\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop Abenteuer Garten: Urbanes G\u00e4rtnern und Kochen - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing COOP Schweiz war auf der Suche nach einer Nachfolgekampagne f\u00fcr die Sammelaktion &#8222;Abenteuer Natur&#8220;. Auch die neue Werbeaktion sollte in die strategische Nachhaltigkeitskommunikation des Unternehmens eingebettet werden und gleichzeitig lehrreich und unterhaltsam sein. 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