{"id":8050,"date":"2021-10-08T15:52:50","date_gmt":"2021-10-08T15:52:50","guid":{"rendered":"https:\/\/boosttest.org\/lenta-minimania-1-2-3"},"modified":"2021-11-15T09:26:13","modified_gmt":"2021-11-15T09:26:13","slug":"lenta-minimania-1-2-3","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/de\/lenta-minimania-1-2-3","title":{"rendered":"LENTA Minimania 1-2-3"},"content":{"rendered":"\t\t
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LENTA Minimania 1-2-3<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nach dem Erfolg einer Sammelaktion, die Boost f\u00fcr den russischen Einzelh\u00e4ndler Lenta 2016 und 2017 entwickelt hatte, beschloss Lenta, 2018 erneut an eben diesen anzukn\u00fcpfen. Boost entwickelte eine neue Reihe von Miniprodukten, die im Oktober und November in den Lenta-Hyperm\u00e4rkten und -Superm\u00e4rkten in ganz Russland erh\u00e4ltlich waren.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mehrere FMCG-Lieferanten nahmen an dieser Aktion teil, die 32 Miniaturprodukte hervorbrachte. Es handelt sich um exakte Kopien echter Produkte, die aus Materialien wie Kunststoff, Folie oder Karton hergestellt werden. Sogar einige Artikel der Lenta Eigenmarken wurden zu Miniaturprodukten f\u00fcr die Werbeaktion. Die Kinder konnten Miniaturs\u00e4fte, Shampoo, Duschgel, Milch, Pizza, eine Zahnb\u00fcrste und sogar einen Mini-Multikocher sammeln. Lenta hat die Sammelaktion mit weiteren Spielzeugen zum Thema Supermarkt erweitert.<\/p>\n

Die Sammelaktion lief \u00fcber einen Zeitraum von sechs Wochen. F\u00fcr je 1.000 Rubel (ca. 15 Euro), die in Hyperm\u00e4rkten ausgegeben wurden, oder 500 Rubel (ca. 7,50 Euro), die in Superm\u00e4rkten ausgegeben wurden, erhielten die Kunden ein Flowpack. Beim Kauf bestimmter hervorgehobener FMCG-Waren, die w\u00f6chentlich wechselten, erhielt der Kunde ein zus\u00e4tzliches Flowpack. Lenta organisierte auch zwei erfolgreiche Tauschtage, an denen die Kinder ihre Sammlung vervollst\u00e4ndigen konnten.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ergebnisse<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost f\u00fchrte w\u00e4hrend der Aktion eine Umfrage unter fast 3.000 K\u00e4ufern in Russland durch. Fast 70 % nahmen an der Aktion teil und sammelten die Minis f\u00fcr sich selbst oder andere, und \u00fcber 93 % \u00e4u\u00dferten sich positiv \u00fcber die Kampagne. Die meisten K\u00e4ufer (87,7 %) gaben auch an, dass ihr Einkaufsverhalten und ihre Eink\u00e4ufe durch die Werbeaktion beeinflusst wurden, entweder in Bezug auf die H\u00f6he der Ausgaben oder auf die H\u00e4ufigkeit.
https:\/\/www.youtube.com\/watch?time_continue=3&v=5y1wRDX-pPM<\/a>
https:\/\/lentna.ru\/mini-lenta-3<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Angetrieben von unseren Werten, unterst\u00fctzen wir\ndie Entwicklung einer nachhaltigen \nZukunft!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Nach dem Erfolg einer Sammelaktion, die Boost f\u00fcr den russischen Einzelh\u00e4ndler Lenta 2016 und 2017 entwickelt hatte, beschloss Lenta, 2018 erneut an eben diesen anzukn\u00fcpfen. Boost entwickelte eine neue Reihe von Miniprodukten, die im Oktober und November in den Lenta-Hyperm\u00e4rkten und -Superm\u00e4rkten in ganz Russland erh\u00e4ltlich waren. L\u00f6sung Mehrere FMCG-Lieferanten nahmen an dieser Aktion […]<\/p>\n","protected":false},"author":1,"featured_media":6835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[767],"class_list":["post-8050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-de"],"yoast_head":"\nLENTA Minimania 1-2-3 - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/de\/lenta-minimania-1-2-3\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LENTA Minimania 1-2-3 - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Nach dem Erfolg einer Sammelaktion, die Boost f\u00fcr den russischen Einzelh\u00e4ndler Lenta 2016 und 2017 entwickelt hatte, beschloss Lenta, 2018 erneut an eben diesen anzukn\u00fcpfen. 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