{"id":16649,"date":"2021-10-08T08:56:01","date_gmt":"2021-10-08T08:56:01","guid":{"rendered":"https:\/\/boosttest.org\/edeka-notre-foret"},"modified":"2021-12-07T21:41:50","modified_gmt":"2021-12-07T21:41:50","slug":"edeka-notre-foret","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/edeka-notre-foret","title":{"rendered":"EDEKA &#8211; Notre for\u00eat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16649\" class=\"elementor elementor-16649 elementor-16638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b0b64d elementor-section-full_width elementor-section-height-full elementor-section-items-top elementor-section-height-default\" data-id=\"48b0b64d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c5af7d4\" data-id=\"7c5af7d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7849b27 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7849b27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57b246c8\" data-id=\"57b246c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54585bed elementor-widget elementor-widget-heading\" data-id=\"54585bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EDEKA - Notre for\u00eat  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c17ee0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c17ee0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-386fc2bd\" data-id=\"386fc2bd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22851aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22851aa3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3c2bf584\" data-id=\"3c2bf584\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476612d0 elementor-widget elementor-widget-heading\" data-id=\"476612d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfcda5 elementor-widget elementor-widget-text-editor\" data-id=\"43cfcda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Edeka est un leader du march\u00e9 en Allemagne avec plus de 5.000 magasins et 45 milliards d&rsquo;euros de chiffre d&rsquo;affaires. Edeka \u00e9tait \u00e0 la recherche d&rsquo;une promotion nationale qui s&rsquo;inscrirait dans sa strat\u00e9gie de marketing \u00ab\u00a0durable\u00a0\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f58b870 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f58b870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6203274b\" data-id=\"6203274b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb48830 elementor-widget elementor-widget-heading\" data-id=\"4eb48830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670e491a elementor-widget elementor-widget-text-editor\" data-id=\"670e491a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un livre d&rsquo;aventure innovant qui encourage les enfants \u00e0 participer \u00e0 des activit\u00e9s et des jeux en plein air, tout en explorant la nature \u00e0 l&rsquo;aide d&rsquo;articles de merchandising tels qu&rsquo;une carte du paysage, une torche, un m\u00e8tre, une loupe, des jumelles et une pince \u00e0 \u00e9piler&#8230;<\/p>\n<p>La promotion est compl\u00e9t\u00e9e par 600 apr\u00e8s-midi d&rsquo;artisanat pour les enfants avec des Rangers et des promoteurs form\u00e9s dans les magasins. Avec cette promotion, nous utilisons une forme d&#8217;emballage innovante pour les autocollants, qui ne produit AUCUN d\u00e9chet et soutient donc parfaitement la strat\u00e9gie RSE d&rsquo;EDEKA. Le partenariat strat\u00e9gique avec le WWF cr\u00e9e une valeur ajout\u00e9e sur le march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e0a8194 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e0a8194\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-799ac1ea\" data-id=\"799ac1ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407da8a6 elementor-widget elementor-widget-heading\" data-id=\"407da8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22de91a2 elementor-widget elementor-widget-text-editor\" data-id=\"22de91a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutes les attentes ont \u00e9t\u00e9 d\u00e9pass\u00e9es, \u00a0\u00bb Edeka unser Wald \u00a0\u00bb a surpass\u00e9 les attentes, c&rsquo;est la plus grande promotion jamais r\u00e9alis\u00e9e en Allemagne depuis 2009. Pr\u00e8s d&rsquo;un milliard d&rsquo;autocollants simples (180 autocollants diff\u00e9rents &#8211; 30 autocollants sp\u00e9ciaux) et plus de 2 millions d&rsquo;albums ont \u00e9t\u00e9 vendus en 7 semaines. Selon une \u00e9tude de GfK, la promotion a g\u00e9n\u00e9r\u00e9 les r\u00e9sultats suivants : augmentation de la part de march\u00e9, forte hausse des ventes, augmentation du nombre de clients. Le concept, le m\u00e9canisme, le design, la production, le shopper marketing et la formation num\u00e9rique des employ\u00e9s d&rsquo;EDEKA ont \u00e9t\u00e9 r\u00e9alis\u00e9s par Boost.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47f6ea2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47f6ea2d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6b5f09\" data-id=\"4f6b5f09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a84d31d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a84d31d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-683535bc\" data-id=\"683535bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b8f926 elementor-widget elementor-widget-heading\" data-id=\"18b8f926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-301f3299\" data-id=\"301f3299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c82b4e1 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4c82b4e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EDEKA &#8211; Notre for\u00eat Brief Edeka est un leader du march\u00e9 en Allemagne avec plus de 5.000 magasins et 45 milliards d&rsquo;euros de chiffre d&rsquo;affaires. Edeka \u00e9tait \u00e0 la recherche d&rsquo;une promotion nationale qui s&rsquo;inscrirait dans sa strat\u00e9gie de marketing \u00ab\u00a0durable\u00a0\u00bb. Solution Un livre d&rsquo;aventure innovant qui encourage les enfants \u00e0 participer \u00e0 des activit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-16649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDEKA - Notre for\u00eat - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/edeka-notre-foret\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA - Notre for\u00eat - Boost Group\" \/>\n<meta property=\"og:description\" content=\"EDEKA &#8211; Notre for\u00eat Brief Edeka est un leader du march\u00e9 en Allemagne avec plus de 5.000 magasins et 45 milliards d&rsquo;euros de chiffre d&rsquo;affaires. Edeka \u00e9tait \u00e0 la recherche d&rsquo;une promotion nationale qui s&rsquo;inscrirait dans sa strat\u00e9gie de marketing \u00ab\u00a0durable\u00a0\u00bb. 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