{"id":52538,"date":"2025-10-03T09:48:10","date_gmt":"2025-10-03T09:48:10","guid":{"rendered":"https:\/\/boostgroup.eu\/le-retour-du-gang-biedroniakow-biedronka-fete-ses-30-ansgang-biedroniakow-returns-celebrating-30-years-with-biedronka"},"modified":"2025-10-06T11:28:52","modified_gmt":"2025-10-06T11:28:52","slug":"le-retour-du-gang-biedroniakow-biedronka-fete-ses-30-ansgang-biedroniakow-returns-celebrating-30-years-with-biedronka","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/le-retour-du-gang-biedroniakow-biedronka-fete-ses-30-ansgang-biedroniakow-returns-celebrating-30-years-with-biedronka","title":{"rendered":"Le retour du Gang Biedroniak\u00f3w \u2014 Biedronka f\u00eate ses 30 ans"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52538\" class=\"elementor elementor-52538 elementor-52471\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7ba8c5 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2c7ba8c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=aPmQQHwAtaI&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-683acad2\" data-id=\"683acad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-773b1693 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"773b1693\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48cd540c\" data-id=\"48cd540c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3516091f animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3516091f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le retour du Gang Biedroniak\u00f3w \u2014 Biedronka f\u00eate ses 30 ans<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400faa4d elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"400faa4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-537c350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"537c350\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60cce4a\" data-id=\"60cce4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7490aa elementor-widget elementor-widget-text-editor\" data-id=\"f7490aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour c\u00e9l\u00e9brer les 30 ans de Biedronka, nous avons imagin\u00e9 un nouveau chapitre du Gang Biedroniak\u00f3w, une campagne pens\u00e9e pour cr\u00e9er un lien avec les familles, non seulement \u00e0 travers des produits, mais surtout par l\u2019\u00e9motion, l\u2019imaginaire et la magie du quotidien. Nous avons con\u00e7u six nouveaux personnages en peluche, chacun inspir\u00e9 d\u2019un objet familier de la maison, transform\u00e9 en compagnon attachant, avec sa propre personnalit\u00e9, sa chaleur et une touche de fantaisie.<br>De Burger Bogdan, le gourmand tout doux, \u00e0 Piotrek, le re\u00e7u sentimental qui n\u2019oublie jamais les bons moments, en passant par Pawe\u0142, le portefeuille qui cache des tr\u00e9sors et stimule le jeu \u2014 chaque d\u00e9tail a \u00e9t\u00e9 pens\u00e9 pour susciter la joie, inspirer des histoires et inviter petits et grands \u00e0 partager des instants complices.  <\/p><p>Il ne s\u2019agit pas simplement de jouets, mais de la mani\u00e8re dont une marque s\u2019installe dans la vie des gens. Les enfants rejouent leurs aventures au supermarch\u00e9 pendant la journ\u00e9e, et en r\u00eavent la nuit. Les parents voient leurs enfants s\u2019attacher \u00e0 des personnages qui refl\u00e8tent leur quotidien, et tout \u00e0 coup, un re\u00e7u ou un frigo devient le centre d\u2019un moment familial. C\u2019est \u00e7a, la force du branding \u00e9motionnel : cr\u00e9er du lien, bien au-del\u00e0 de la reconnaissance.   <\/p><p>Nous avons veill\u00e9 \u00e0 ce que le branding des marques propres de Biedronka soit reproduit avec pr\u00e9cision sur chaque peluche, renfor\u00e7ant ainsi l\u2019authenticit\u00e9 et le lien entre les personnages et l\u2019univers de la marque. C\u2019est discret, mais essentiel car quand quelque chose semble r\u00e9el, il devient partie int\u00e9grante de l\u2019histoire. <\/p><p>Cette campagne montre comment une marque peut s\u2019ancrer dans le quotidien, non pas seulement par ce qu\u2019elle vend, mais par ce qu\u2019elle repr\u00e9sente. Nous sommes fiers d\u2019avoir cr\u00e9\u00e9 une initiative qui rapproche les familles de Biedronka, et encore plus fiers du r\u00f4le que joue aujourd\u2019hui le Gang Biedroniak\u00f3w dans les foyers \u00e0 travers toute la Pologne. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27f09421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27f09421\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cefc2c2\" data-id=\"3cefc2c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f1344e elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"46f1344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/burger-150x150.webp\" alt=\"burger\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/kasa-150x150.webp\" alt=\"kasa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/konserwa_ryba-150x150.webp\" alt=\"konserwa_ryba\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/lodowka-150x150.webp\" alt=\"lodowka\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/paragon-150x150.webp\" alt=\"paragon\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/portfel-150x150.webp\" alt=\"portfel\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9451af1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9451af1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78af39f\" data-id=\"78af39f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3348d elementor-widget elementor-widget-image\" data-id=\"8d3348d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie-1024x576.webp\" class=\"attachment-large size-large wp-image-52474\" alt=\"\" srcset=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie-1024x576.webp 1024w, https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie-300x169.webp 300w, https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie-768x432.webp 768w, https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie-1536x864.webp 1536w, https:\/\/boostgroup.eu\/wp-content\/uploads\/2025\/10\/Biedronka2025-SITE-PAGE-hero-1920x1080-1-1-kopie.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714aa074 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"714aa074\" data-element_type=\"section\" data-e-type=\"section\" id=\"FormularAnchor\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2225c2fb\" data-id=\"2225c2fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ee1e4ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ee1e4ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49294d31 elementor-invisible\" data-id=\"49294d31\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51437cdb elementor-widget elementor-widget-heading\" data-id=\"51437cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Vous souhaitez plonger dans le monde extraordinaire des emoji\u00ae avec nous ? Nous sommes impatients de faire votre connaissance !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752cc001 elementor-widget elementor-widget-text-editor\" data-id=\"752cc001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous serions heureux de vous montrer comment vous pouvez engager vos clients avec une campagne de collection personnalis\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b64d22f elementor-invisible\" data-id=\"6b64d22f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e45e159 elementor-widget elementor-widget-html\" data-id=\"2e45e159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c55b4c elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"30c55b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Retour&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"WildeHeldenContactForm\" aria-label=\"WildeHeldenContactForm\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"52538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"30c55b4c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Le retour du Gang Biedroniak\u00f3w \u2014 Biedronka f\u00eate ses 30 ans - 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Nous avons con\u00e7u six nouveaux personnages en peluche, chacun inspir\u00e9 d\u2019un objet familier [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":52474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[641,643,662,557,618],"tags":[],"class_list":["post-52538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-fr","category-collectibles-promotions-fr","category-collectibles-news-fr","category-families-collectibles-promotions-fr","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le retour du Gang Biedroniak\u00f3w \u2014 Biedronka f\u00eate ses 30 ans - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/le-retour-du-gang-biedroniakow-biedronka-fete-ses-30-ansgang-biedroniakow-returns-celebrating-30-years-with-biedronka\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le retour du Gang Biedroniak\u00f3w \u2014 Biedronka f\u00eate ses 30 ans - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Pour c\u00e9l\u00e9brer les 30 ans de Biedronka, nous avons imagin\u00e9 un nouveau chapitre du Gang Biedroniak\u00f3w, une campagne pens\u00e9e pour cr\u00e9er un lien avec les familles, non seulement \u00e0 travers des produits, mais surtout par l\u2019\u00e9motion, l\u2019imaginaire et la magie du quotidien. 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