{"id":7657,"date":"2021-10-15T08:59:56","date_gmt":"2021-10-15T08:59:56","guid":{"rendered":"https:\/\/boosttest.org\/nestle-et-coop-tout-pour-votre-fondue"},"modified":"2021-12-07T20:50:56","modified_gmt":"2021-12-07T20:50:56","slug":"nestle-et-coop-tout-pour-votre-fondue","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/nestle-et-coop-tout-pour-votre-fondue","title":{"rendered":"Nestl\u00e9 et Coop &#8211; \u00a0\u00bb Tout pour votre fondue \u00ab\u00a0."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7657\" class=\"elementor elementor-7657 elementor-5555\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-962a4ee elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"962a4ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d89a4a3\" data-id=\"d89a4a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0c2c7a8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0c2c7a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bdea3ad\" data-id=\"bdea3ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806803 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a806803\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nestl\u00e9 et Coop &#8211; \u00a0\u00bb Tout pour votre fondue \u00ab\u00a0.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8817f elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ed8817f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb346dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb346dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-750132eb\" data-id=\"750132eb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5eb26acf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb26acf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ce8bba5\" data-id=\"2ce8bba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbce03d elementor-widget elementor-widget-heading\" data-id=\"4bbce03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da8bf59 elementor-widget elementor-widget-text-editor\" data-id=\"6da8bf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Peu avant No\u00ebl, Boost Group a mis en place, pour le compte de Nestl\u00e9 et de Coop, une promotion inter-cat\u00e9gories mettant en sc\u00e8ne les marques Thomy, Maggi et Satrap sur le th\u00e8me \u00ab\u00a0Tout pour votre fondue\u00a0\u00bb. La promotion a r\u00e9uni de mani\u00e8re \u00e9l\u00e9gante une d\u00e9monstration de l&rsquo;ensemble chinois avec la d\u00e9gustation des sauces chinoises du bouillon Maggi et de Thomy, et avait pour principal groupe cible les familles et les amateurs du plat national suisse. La promotion a \u00e9galement donn\u00e9 de l&rsquo;inspiration pour la prochaine saison festive.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72eef35f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72eef35f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-32c99342\" data-id=\"32c99342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1399205f elementor-widget elementor-widget-heading\" data-id=\"1399205f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26246cc2 elementor-widget elementor-widget-text-editor\" data-id=\"26246cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le cross-category est une forme particuli\u00e8re de promotion dans laquelle au moins deux marques m\u00e8nent des activit\u00e9s de communication int\u00e9gr\u00e9es et transmettent un message uniforme \u00e0 un groupe cible mutuellement pertinent. Ainsi, les clients d&rsquo;un site donn\u00e9 se voient proposer des solutions globales, et les besoins des clients sont g\u00e9n\u00e9r\u00e9s dans diff\u00e9rentes cat\u00e9gories. En outre, les co\u00fbts de promotion peuvent \u00eatre partag\u00e9s ou un budget publicitaire plus important devient disponible.<\/p>\n<p>La plateforme marketing de Cross Impact Coop, en particulier l&rsquo;outil DDB avec la Powertower, est tr\u00e8s appr\u00e9ci\u00e9e des clients de la Coop. La Powertower est disponible dans quelque 160 points de vente et fournit tous les services principaux \u00e0 un prix imbattable : planification de A \u00e0 Z, s\u00e9lection cibl\u00e9e et formation individuelle du personnel de promotion, impression et distribution de la documentation publicitaire, et rapport final avec les donn\u00e9es cl\u00e9s. L&rsquo;accent est mis sur les objectifs suivants : pr\u00e9senter et expliquer le produit, am\u00e9liorer le profil et la couverture du produit, acqu\u00e9rir les premiers acheteurs et les acheteurs r\u00e9guliers, inciter les clients potentiels \u00e0 essayer le produit et stimuler les ventes en g\u00e9n\u00e9ral.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b1f4f62 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1f4f62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-73fa0b41\" data-id=\"73fa0b41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3751c401 elementor-widget elementor-widget-heading\" data-id=\"3751c401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b50fad3 elementor-widget elementor-widget-text-editor\" data-id=\"7b50fad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kilian Hecht : Acheteur, appareils \u00e9lectriques N16 chez Coop<\/p>\n<p>\u00ab\u00a0La possibilit\u00e9 de pr\u00e9senter des appareils \u00e9lectriques en m\u00eame temps que des marques alimentaires renforce consid\u00e9rablement la r\u00e9ponse \u00e9motionnelle sur le lieu de vente, transmet l&rsquo;inspiration trans-cat\u00e9gorielle de mani\u00e8re optimale et augmente sensiblement le taux d&rsquo;achats impulsifs.\u00a0\u00bb<\/p>\n<p>Frank Wilde, responsable du marketing des produits Thomy chez Nestl\u00e9<\/p>\n<p>\u00ab\u00a0Avec ces promotions th\u00e9matiques, Nestl\u00e9 vise \u00e0 augmenter le taux d&rsquo;achats impulsifs dans toutes les cat\u00e9gories et \u00e0 g\u00e9n\u00e9rer des points de contact suppl\u00e9mentaires \u00e0 fort impact sur le lieu de vente, ouvrant ainsi efficacement de nouveaux groupes cibles pour les marques.\u00a0\u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47dc61d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47dc61d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dda26af\" data-id=\"5dda26af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39afee00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39afee00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d985b6b\" data-id=\"d985b6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-527ee2b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527ee2b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54a55526\" data-id=\"54a55526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36147451 elementor-widget elementor-widget-heading\" data-id=\"36147451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57249a7b\" data-id=\"57249a7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-194303f6 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"194303f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brief Peu avant No\u00ebl, Boost Group a mis en place, pour le compte de Nestl\u00e9 et de Coop, une promotion inter-cat\u00e9gories mettant en sc\u00e8ne les marques Thomy, Maggi et Satrap sur le th\u00e8me \u00ab\u00a0Tout pour votre fondue\u00a0\u00bb. La promotion a r\u00e9uni de mani\u00e8re \u00e9l\u00e9gante une d\u00e9monstration de l&rsquo;ensemble chinois avec la d\u00e9gustation des sauces chinoises [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,26],"tags":[773],"class_list":["post-7657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-tasting","tag-shopper-marketing-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 et Coop - &quot; Tout pour votre fondue &quot;. - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/nestle-et-coop-tout-pour-votre-fondue\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 et Coop - &quot; Tout pour votre fondue &quot;. - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Peu avant No\u00ebl, Boost Group a mis en place, pour le compte de Nestl\u00e9 et de Coop, une promotion inter-cat\u00e9gories mettant en sc\u00e8ne les marques Thomy, Maggi et Satrap sur le th\u00e8me \u00ab\u00a0Tout pour votre fondue\u00a0\u00bb. 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