{"id":7700,"date":"2021-10-08T18:42:00","date_gmt":"2021-10-08T18:42:00","guid":{"rendered":"https:\/\/boosttest.org\/fuse-tea-promotion-jeune-et-urbaine"},"modified":"2021-11-19T23:28:33","modified_gmt":"2021-11-19T23:28:33","slug":"fuse-tea-promotion-jeune-et-urbaine","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/fuse-tea-promotion-jeune-et-urbaine","title":{"rendered":"FUSE TEA &#8211; Promotion jeune et urbaine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7700\" class=\"elementor elementor-7700 elementor-3200\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d301ef elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3d301ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2287c1\" data-id=\"a2287c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a069387 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a069387\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00dec00\" data-id=\"00dec00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f18287 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f18287\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FUSE TEA &#8211; Promotion jeune et urbaine<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837e483 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"837e483\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66eaf4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66eaf4f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1bb0db\" data-id=\"6d1bb0db\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a9c368f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a9c368f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34a3c29c\" data-id=\"34a3c29c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574f9f5 elementor-widget elementor-widget-heading\" data-id=\"574f9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cca0aa elementor-widget elementor-widget-text-editor\" data-id=\"3cca0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le tout nouveau produit fusetea a \u00e9t\u00e9 lanc\u00e9 sur le march\u00e9 suisse et devait \u00eatre pr\u00e9sent\u00e9 \u00e0 un groupe cible tr\u00e8s large. Le produit est destin\u00e9 aux jeunes consommateurs soucieux de leur sant\u00e9.<\/p>\n<p>Notre client, Coca-Cola, combine l&rsquo;utilisation de la publicit\u00e9 ATL classique dans cette campagne avec l&rsquo;effet direct des activations below-the-line.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30c15018 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30c15018\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7008b6a3\" data-id=\"7008b6a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66eb3440 elementor-widget elementor-widget-heading\" data-id=\"66eb3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c4f935 elementor-widget elementor-widget-text-editor\" data-id=\"18c4f935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Young&amp;Urban est l&rsquo;innovation en mati\u00e8re de promotion sur le lieu de vente, lanc\u00e9e pour la premi\u00e8re fois chez Coop en 2017. Ce type d&rsquo;activation offre de l&rsquo;interactivit\u00e9, de la port\u00e9e et du trafic en magasin. Young&amp;Urban a \u00e9t\u00e9 mis en place pendant une semaine dans 130 magasins sp\u00e9cifiques pendant 3 heures aux moments les plus fr\u00e9quent\u00e9s.<\/p>\n<p>L&rsquo;\u00e9norme outil des promoteurs \u00e2g\u00e9s de 18 \u00e0 29 ans fait partie du concept. Par \u00e9quipes de deux, ils distribuent des \u00e9chantillons de fusetea citron\/lemongrass et de fusetea p\u00eache\/hibiscus, \u00e0 l&rsquo;aide de sacs \u00e0 bandouli\u00e8re modernes et transparents, au groupe cible : la \u00ab\u00a0g\u00e9n\u00e9ration Y\u00a0\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa5fbb2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa5fbb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d73c580\" data-id=\"4d73c580\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d3da64 elementor-widget elementor-widget-heading\" data-id=\"57d3da64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16878796 elementor-widget elementor-widget-text-editor\" data-id=\"16878796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 l&rsquo;application de suivi sp\u00e9cialement d\u00e9velopp\u00e9e et innovante (Boost Live), le client est inform\u00e9 en temps r\u00e9el, d\u00e8s la premi\u00e8re minute, avec des informations et des photos des activations en magasin.<\/p>\n<p>En 5 jours, le groupe cible potentiel a re\u00e7u plus de 200 000 \u00e9chantillons dans toute la Suisse. Plus de 100 000 clients ont profit\u00e9 de l&rsquo;exp\u00e9rience fusetea lors du lancement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e06b0fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e06b0fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a9eec80\" data-id=\"7a9eec80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c143557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c143557\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b866791\" data-id=\"b866791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cc764fb elementor-widget elementor-widget-heading\" data-id=\"5cc764fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3535054\" data-id=\"3535054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f1fd1f elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"57f1fd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brief Le tout nouveau produit fusetea a \u00e9t\u00e9 lanc\u00e9 sur le march\u00e9 suisse et devait \u00eatre pr\u00e9sent\u00e9 \u00e0 un groupe cible tr\u00e8s large. Le produit est destin\u00e9 aux jeunes consommateurs soucieux de leur sant\u00e9. Notre client, Coca-Cola, combine l&rsquo;utilisation de la publicit\u00e9 ATL classique dans cette campagne avec l&rsquo;effet direct des activations below-the-line. Solution Young&amp;Urban [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,24,17,26],"tags":[773],"class_list":["post-7700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUSE TEA - Promotion jeune et urbaine - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/fuse-tea-promotion-jeune-et-urbaine\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUSE TEA - Promotion jeune et urbaine - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le tout nouveau produit fusetea a \u00e9t\u00e9 lanc\u00e9 sur le march\u00e9 suisse et devait \u00eatre pr\u00e9sent\u00e9 \u00e0 un groupe cible tr\u00e8s large. Le produit est destin\u00e9 aux jeunes consommateurs soucieux de leur sant\u00e9. Notre client, Coca-Cola, combine l&rsquo;utilisation de la publicit\u00e9 ATL classique dans cette campagne avec l&rsquo;effet direct des activations below-the-line. 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