{"id":7710,"date":"2021-10-06T18:37:02","date_gmt":"2021-10-06T18:37:02","guid":{"rendered":"https:\/\/boosttest.org\/energizer"},"modified":"2021-12-08T19:31:13","modified_gmt":"2021-12-08T19:31:13","slug":"energizer","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/energizer","title":{"rendered":"Energizer : un succ\u00e8s retentissant"},"content":{"rendered":"\t\t
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Energizer : un succ\u00e8s retentissant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le d\u00e9fi lanc\u00e9 par Energizer consistait \u00e0 restructurer l’ensemble de sa gamme de piles dans 750 succursales exploit\u00e9es par un large \u00e9ventail de d\u00e9taillants, dans le but de concevoir le point de vente pour les consommateurs de mani\u00e8re plus simple, mieux organis\u00e9e et plus attrayante, tout en g\u00e9n\u00e9rant des achats impulsifs qui augmenteraient le chiffre d’affaires.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec son \u00e9quipe de Shopper Marketing, Boost Group a d\u00e9velopp\u00e9 une solution qui a \u00e9t\u00e9 mise en \u0153uvre par plus de 40 merchandisers dans les points de vente concern\u00e9s et avec des agencements diff\u00e9rents pour les d\u00e9taillants. Leurs t\u00e2ches comprenaient la conception de la pr\u00e9sentation des marchandises, la mise en valeur des nouveaux produits et l’\u00e9valuation des performances de vente et des exigences des clients. Tous les merchandisers Boost sont connect\u00e9s \u00e0 tout moment avec le back-office via l’application Boost Live sur une tablette ou un smartphone, et imm\u00e9diatement apr\u00e8s le travail de conversion, ils peuvent transmettre les images montrant leur mise en \u0153uvre et toute information pertinente pour le march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le nombre de succursales visit\u00e9es et converties : environ 750. L’ensemble des op\u00e9rations de conversion a \u00e9t\u00e9 r\u00e9alis\u00e9 sur toutes les cha\u00eenes dans toute la Suisse en 30 jours seulement.<\/p>\n

Rafael Meier, Directeur des ventes Suisse Energizer SA : \u00ab\u00a0Boost Group s’est av\u00e9r\u00e9 \u00eatre le partenaire id\u00e9al pour la mise en \u0153uvre de ce projet. La conversion fiable, minutieuse et efficace de tous les agencements de points de vente de plusieurs centaines de points de vente dans un d\u00e9lai tr\u00e8s court a fait une impression positive non seulement sur Energizer, mais aussi sur les d\u00e9taillants concern\u00e9s. Gr\u00e2ce \u00e0 une gestion efficace des informations et des plaintes, nous avons pu r\u00e9duire au minimum l’implication des si\u00e8ges sociaux et des coop\u00e9ratives concern\u00e9s. Les premiers r\u00e9sultats des ventes montrent clairement que ce projet peut \u00eatre consid\u00e9r\u00e9 comme un succ\u00e8s retentissant.\u00a0\u00bb<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le d\u00e9fi lanc\u00e9 par Energizer consistait \u00e0 restructurer l’ensemble de sa gamme de piles dans 750 succursales exploit\u00e9es par un large \u00e9ventail de d\u00e9taillants, dans le but de concevoir le point de vente pour les consommateurs de mani\u00e8re plus simple, mieux organis\u00e9e et plus attrayante, tout en g\u00e9n\u00e9rant des achats impulsifs qui augmenteraient le […]<\/p>\n","protected":false},"author":1,"featured_media":6954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,17],"tags":[773],"class_list":["post-7710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-shopper-marketing","tag-shopper-marketing-fr"],"yoast_head":"\nEnergizer : un succ\u00e8s retentissant - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/energizer\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energizer : un succ\u00e8s retentissant - 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