{"id":7810,"date":"2021-10-07T18:29:17","date_gmt":"2021-10-07T18:29:17","guid":{"rendered":"https:\/\/boosttest.org\/nescafe-dolce-gusto"},"modified":"2021-12-08T19:29:16","modified_gmt":"2021-12-08T19:29:16","slug":"nescafe-dolce-gusto","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/nescafe-dolce-gusto","title":{"rendered":"Nescaf\u00e9 Dolce Gusto : l’art de mieux commencer la journ\u00e9e"},"content":{"rendered":"\t\t
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Nescaf\u00e9 Dolce Gusto : l’art de mieux commencer la journ\u00e9e<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nescaf\u00e9 Dolce Gusto est l’un des principaux distributeurs de caf\u00e9 en Suisse – une machine \u00e0 caf\u00e9 sur quatre achet\u00e9e dans le pays est une Nescaf\u00e9 Dolce Gusto. Son syst\u00e8me de capsules est l’un des plus performants au niveau international.<\/p>\n

Nescaf\u00e9 Dolce Gusto a lanc\u00e9 sa campagne suisse \u00ab\u00a0L’art de mieux commencer la journ\u00e9e\u00a0\u00bb avec cinq vari\u00e9t\u00e9s de caf\u00e9 qui incarnent le plaisir d’un caf\u00e9 Nescaf\u00e9 le matin. Pour la campagne, Nescaf\u00e9 Dolce Gusto a charg\u00e9 Boost Group d’organiser des s\u00e9ances de d\u00e9gustation de caf\u00e9 dans le but d’attirer l’attention sur la marque et la campagne en cours.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sur les quais de la gare, les voyageurs ont \u00e9t\u00e9 accueillis par des promoteurs d’\u00e9chantillonnage et se sont vus offrir l’une des cinq vari\u00e9t\u00e9s de caf\u00e9 du matin. Ils ont pu les d\u00e9guster dans la galerie Nescaf\u00e9 Dolce Gusto con\u00e7ue par Boost Group, et b\u00e9n\u00e9ficier de conseils personnalis\u00e9s pour choisir la vari\u00e9t\u00e9 qui leur convient.<\/p>\n

Les clients ont \u00e9t\u00e9 inspir\u00e9s par l’atmosph\u00e8re amicale et d\u00e9tendue pendant que les promoteurs pr\u00e9sentaient les cinq vari\u00e9t\u00e9s de caf\u00e9. Le stand principal de la galerie accueillait \u00e9galement un artiste, qui a cr\u00e9\u00e9 gratuitement des tasses \u00e0 caf\u00e9 en c\u00e9ramique personnalis\u00e9es pour les clients.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le groupe Boost a pr\u00e9sent\u00e9 l’ensemble de la gamme de caf\u00e9s matinaux Dolce Gusto dans des endroits tr\u00e8s fr\u00e9quent\u00e9s par les consommateurs, \u00e0 savoir les gares de Lucerne, Berne, B\u00e2le et Zurich. Les voyageurs ont \u00e9t\u00e9 surpris par les promoteurs et encourag\u00e9s \u00e0 prendre un savoureux caf\u00e9 fra\u00eechement pr\u00e9par\u00e9 dans la galerie. Chaque jour, environ 3 500 personnes ont pu mieux commencer la journ\u00e9e gr\u00e2ce \u00e0 leur caf\u00e9 matinal Nescaf\u00e9 Dolce Gusto. De nombreux voyageurs et clients potentiels se sont inscrits \u00e0 la newsletter Dolce Gusto, et plus de 5 000 d’entre eux ont re\u00e7u une tasse \u00e0 caf\u00e9 Dolce Gusto personnalis\u00e9e et de haute qualit\u00e9.<\/span><\/p>\n

Conception du stand, personnel, logistique et mise en \u0153uvre \u00ab\u00a0made by Boost\u00a0\u00bb.<\/p>\n

Jullien Bruderer, Brand Manager Nescaf\u00e9 Dolce Gusto d\u00e9clare : \u00ab\u00a0Nescaf\u00e9 Dolce Gusto repr\u00e9sente l’art moderne du caf\u00e9. Avec notre campagne actuelle, nous communiquons sur l’Art du caf\u00e9 matinal Nescaf\u00e9 Dolce Gusto d’une mani\u00e8re qui a un impact. Gr\u00e2ce aux \u00e9v\u00e9nements organis\u00e9s dans les gares, Boost Group a pu faire passer le message \u00e0 notre groupe cible de mani\u00e8re tr\u00e8s directe\u00a0\u00bb.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Nescaf\u00e9 Dolce Gusto est l’un des principaux distributeurs de caf\u00e9 en Suisse – une machine \u00e0 caf\u00e9 sur quatre achet\u00e9e dans le pays est une Nescaf\u00e9 Dolce Gusto. Son syst\u00e8me de capsules est l’un des plus performants au niveau international. Nescaf\u00e9 Dolce Gusto a lanc\u00e9 sa campagne suisse \u00ab\u00a0L’art de mieux commencer la journ\u00e9e\u00a0\u00bb […]<\/p>\n","protected":false},"author":1,"featured_media":6948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,17,26],"tags":[773],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-fr"],"yoast_head":"\nNescaf\u00e9 Dolce Gusto : l'art de mieux commencer la journ\u00e9e - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/nescafe-dolce-gusto\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 Dolce Gusto : l'art de mieux commencer la journ\u00e9e - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Nescaf\u00e9 Dolce Gusto est l’un des principaux distributeurs de caf\u00e9 en Suisse – une machine \u00e0 caf\u00e9 sur quatre achet\u00e9e dans le pays est une Nescaf\u00e9 Dolce Gusto. 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