{"id":7829,"date":"2021-10-15T17:08:18","date_gmt":"2021-10-15T17:08:18","guid":{"rendered":"https:\/\/boosttest.org\/coop-ete-pret-partez"},"modified":"2021-11-19T22:05:52","modified_gmt":"2021-11-19T22:05:52","slug":"coop-ete-pret-partez","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/coop-ete-pret-partez","title":{"rendered":"Coop &#8211; \u00c9t\u00e9, pr\u00eat, partez !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7829\" class=\"elementor elementor-7829 elementor-3140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732cfe4 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"732cfe4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb28920\" data-id=\"eb28920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7174e9d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7174e9d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ca4de6a\" data-id=\"ca4de6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d47a40d animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d47a40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coop &#8211; \u00c9t\u00e9, pr\u00eat, partez !<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9171f71 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9171f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a27e592 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a27e592\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69db8806\" data-id=\"69db8806\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9809920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9809920\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-399706d3\" data-id=\"399706d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cdae164 elementor-widget elementor-widget-heading\" data-id=\"6cdae164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f00e51 elementor-widget elementor-widget-text-editor\" data-id=\"29f00e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour une campagne qui s&rsquo;est d\u00e9roul\u00e9e pendant l&rsquo;\u00e9t\u00e9 2021, Coop recherchait un th\u00e8me avec un potentiel d&rsquo;impact publicitaire et un assortiment d&rsquo;objets \u00e0 collectionner pour toute la famille. Les objectifs de la campagne \u00e9taient d&rsquo;augmenter la fr\u00e9quence de visite des clients, d&rsquo;encourager les achats impulsifs et de stimuler les ventes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-321f2bfc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"321f2bfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4fef0832\" data-id=\"4fef0832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a8522d elementor-widget elementor-widget-heading\" data-id=\"15a8522d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba2d61a elementor-widget elementor-widget-text-editor\" data-id=\"1ba2d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment cr\u00e9er une exp\u00e9rience de shopping sp\u00e9ciale pour toute la famille et d\u00e9marrer l&rsquo;\u00e9t\u00e9 en beaut\u00e9 ? La r\u00e9ponse est \u00e9vidente : en cr\u00e9ant un assortiment de jeux et de produits d&rsquo;ext\u00e9rieur estivaux, avec des designs attirants qui ravissent les enfants et les adultes !<br \/>L&rsquo;offre comprenait six articles de collection de haute qualit\u00e9 pour une exp\u00e9rience de plein air parfaite : du jeu tendance Kubb (\u00e9galement connu sous le nom d&rsquo;\u00e9checs vikings) aux classiques tels qu&rsquo;un set de badminton et une bou\u00e9e de natation gonflable, en passant par une couverture de pique-nique pratique, une grande serviette de bain pour les saunas et une gourde en aluminium pour les d\u00e9placements. <br \/>\u00c9t\u00e9, pr\u00eat, partez ! Pendant six semaines, tous les clients de Coop ont re\u00e7u une vignette \u00e0 collectionner pour chaque tranche de dix francs suisses de valeur d&rsquo;achat. Les clients qui collectaient quarante vignettes pouvaient obtenir gratuitement l&rsquo;un des produits de la collection tant convoit\u00e9es.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49c6a4da elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c6a4da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f9a437a\" data-id=\"7f9a437a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a71715 elementor-widget elementor-widget-heading\" data-id=\"72a71715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595ae716 elementor-widget elementor-widget-text-editor\" data-id=\"595ae716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec \u00ab\u00a0Summer, get set, go !\u00a0\u00bb en 2021, Boost a poursuivi sans discontinuer le succ\u00e8s des campagnes pr\u00e9c\u00e9dentes des \u00e9t\u00e9s 2017, 2018 et 2019.<br \/>Les conclusions de Coop :<br \/>La promotion des articles \u00e0 collectionner \u00ab\u00a0Et\u00e9, pr\u00eat, partez !\u00a0\u00bb a ravi nos clients avec ses articles \u00e0 collectionner attrayants et de haute qualit\u00e9 au look \u00ab\u00a0\u00c9t\u00e9 tropical\u00a0\u00bb. Les deux derni\u00e8res semaines de la promotion, en particulier, se sont distingu\u00e9es par des chiffres de vente sup\u00e9rieurs \u00e0 la moyenne, malgr\u00e9 un temps majoritairement pluvieux.<br \/>Les produits ont \u00e9t\u00e9 tr\u00e8s bien accueillis par les clients et la qualit\u00e9 des articles \u00e9tait \u00e9galement excellente. La serviette de bain pour le sauna, la couverture de pique-nique et le set de badminton ont \u00e9t\u00e9 particuli\u00e8rement appr\u00e9ci\u00e9s.<\/p>\n<p><iframe title=\"Sommer, fertig, los!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LTAbBFOXMvU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a927\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41cc3356\" data-id=\"41cc3356\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cfed3e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfed3e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7afce711\" data-id=\"7afce711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed8ed89 elementor-widget elementor-widget-heading\" data-id=\"5ed8ed89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb59564\" data-id=\"cb59564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629a3c83 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"629a3c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brief Pour une campagne qui s&rsquo;est d\u00e9roul\u00e9e pendant l&rsquo;\u00e9t\u00e9 2021, Coop recherchait un th\u00e8me avec un potentiel d&rsquo;impact publicitaire et un assortiment d&rsquo;objets \u00e0 collectionner pour toute la famille. Les objectifs de la campagne \u00e9taient d&rsquo;augmenter la fr\u00e9quence de visite des clients, d&rsquo;encourager les achats impulsifs et de stimuler les ventes. Solution Comment cr\u00e9er une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop - \u00c9t\u00e9, pr\u00eat, partez ! - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/coop-ete-pret-partez\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop - \u00c9t\u00e9, pr\u00eat, partez ! - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Pour une campagne qui s&rsquo;est d\u00e9roul\u00e9e pendant l&rsquo;\u00e9t\u00e9 2021, Coop recherchait un th\u00e8me avec un potentiel d&rsquo;impact publicitaire et un assortiment d&rsquo;objets \u00e0 collectionner pour toute la famille. Les objectifs de la campagne \u00e9taient d&rsquo;augmenter la fr\u00e9quence de visite des clients, d&rsquo;encourager les achats impulsifs et de stimuler les ventes. 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