{"id":7831,"date":"2021-10-08T18:25:18","date_gmt":"2021-10-08T18:25:18","guid":{"rendered":"https:\/\/boosttest.org\/orell-fussli-thalia-oft"},"modified":"2021-12-08T19:40:45","modified_gmt":"2021-12-08T19:40:45","slug":"orell-fussli-thalia-oft","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/orell-fussli-thalia-oft","title":{"rendered":"Librairie Orell F\u00fcssli Thalia (OFT) : un merchandising unique"},"content":{"rendered":"\t\t
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Librairie Orell F\u00fcssli Thalia (OFT) : un merchandising unique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orell F\u00fcssli Thalia (OFT) est la plus grande cha\u00eene de librairies sur le march\u00e9 suisse.<\/p>\n

Dans le d\u00e9veloppement de canaux de vente suppl\u00e9mentaires aux points de vente en ligne et aux points de vente traditionnels de l’entreprise, l’accent est mis sur les zones de vente \u00e0 forte fr\u00e9quentation, dont la gestion professionnelle et coh\u00e9rente est consid\u00e9r\u00e9e par l’OFT comme un facteur de succ\u00e8s d\u00e9cisif. \u00c0 cette fin, l’OFT a cherch\u00e9 un partenaire externe qui serait en mesure de fournir un service de rayonnage actualis\u00e9 et visuellement attrayant.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost Group Shopper Marketing a d\u00e9velopp\u00e9 et fourni \u00e0 l’OFT un concept global pour le rack jobbing. Le concept \u00e9tait centr\u00e9 sur le r\u00e9approvisionnement hebdomadaire des rayonnages, ainsi que sur le placement des produits, le merchandising et un processus de commande et de retour.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La mise en valeur et le maintien correct de la pr\u00e9sentation des marchandises sur les \u00e9tag\u00e8res ont lieu chaque semaine dans un certain nombre de succursales Coop. Outre le placement des produits et le merchandising, la prestation couvrent \u00e9galement les op\u00e9rations n\u00e9cessaires de commande et de retour des produits.<\/p>\n

Concr\u00e8tement, en plus d’une \u00e9quipe de merchandiseurs, le groupe Boost fournit \u00e9galement une \u00e9quipe de vente exp\u00e9riment\u00e9e sur le terrain, compos\u00e9e de trois directeurs r\u00e9gionaux et d’un chef de projet.<\/p>\n

Dans la phase pilote, le groupe Boost soutient et conseille l’OFT gr\u00e2ce \u00e0 sa grande exp\u00e9rience en mati\u00e8re de travail en rayon pour un certain nombre de marques diff\u00e9rentes et de mise en \u0153uvre de la gestion des rayons dans un certain nombre de succursales. Les op\u00e9rations concern\u00e9es sont les suivantes :
– ordres
– retours
– merchandising visuel<\/p>\n

\u00ab\u00a0Nous attachons une grande importance \u00e0 une pr\u00e9sentation attrayante, appropri\u00e9e et actuelle de nos produits. \u00c0 cet \u00e9gard, Boost Group a fait preuve de son expertise et savoir faire p\u00e9renne\u00a0\u00bb,<\/em> d\u00e9clare G\u00fcnther Muhr, directeur de la client\u00e8le entreprise chez Orell F\u00fcssli Thalia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Orell F\u00fcssli Thalia (OFT) est la plus grande cha\u00eene de librairies sur le march\u00e9 suisse. Dans le d\u00e9veloppement de canaux de vente suppl\u00e9mentaires aux points de vente en ligne et aux points de vente traditionnels de l’entreprise, l’accent est mis sur les zones de vente \u00e0 forte fr\u00e9quentation, dont la gestion professionnelle et coh\u00e9rente […]<\/p>\n","protected":false},"author":1,"featured_media":6942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,17],"tags":[773],"class_list":["post-7831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-shopper-marketing","tag-shopper-marketing-fr"],"yoast_head":"\nLibrairie Orell F\u00fcssli Thalia (OFT) : un merchandising unique - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/orell-fussli-thalia-oft\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Librairie Orell F\u00fcssli Thalia (OFT) : un merchandising unique - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Orell F\u00fcssli Thalia (OFT) est la plus grande cha\u00eene de librairies sur le march\u00e9 suisse. 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