{"id":7905,"date":"2021-10-08T16:12:32","date_gmt":"2021-10-08T16:12:32","guid":{"rendered":"https:\/\/boosttest.org\/emte-le-temps-des-experiences"},"modified":"2021-11-19T12:44:32","modified_gmt":"2021-11-19T12:44:32","slug":"emte-le-temps-des-experiences","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/emte-le-temps-des-experiences","title":{"rendered":"EMT\u00c9 – Le temps des exp\u00e9riences"},"content":{"rendered":"\t\t
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EMT\u00c9 – Le temps des exp\u00e9riences<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le distributeur EMT\u00c9 \u00e9tait \u00e0 la recherche d’une promotion d’objets \u00e0 collectionner combinant un aspect \u00e9ducatif et divertissant \u00e9lev\u00e9 afin d’augmenter la fr\u00e9quentation et le panier moyen. Mme Yvette Florussen, directrice de campagne Foodretail chez Sligro Food Group Nederland B.V., d\u00e9clare : \u00ab\u00a0Nous \u00e9tions \u00e0 la recherche d’un tout nouveau concept de promotion pour les Supermarch\u00e9s d’EMT\u00c9 d\u00e9di\u00e9 aux enfants \u00e2g\u00e9s de 6 ans et plus, ce qui n’avait jamais \u00e9t\u00e9 fait auparavant en Europe.\u00a0\u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost Group a donc d\u00e9velopp\u00e9 un concept innovant d\u00e9di\u00e9 aux familles : Proefjeslab- ma\u00eetre des sciences. Pour chaque achat de 10 euros, les clients d’EMT\u00c9 recevaient 2 cartes \u00e0 collectionner contenant des exp\u00e9riences int\u00e9ressantes que les enfants pouvaient r\u00e9aliser seuls ou avec l’aide de leurs parents. La collection scientifique \u00e9tait accompagn\u00e9e d’un livre de collection et de trois bo\u00eetes d’exp\u00e9riences diff\u00e9rentes. De plus, la collection contenait un concours pour les jeunes exp\u00e9rimentateurs en coop\u00e9ration avec le centre scientifique NEMO d’Amsterdam.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En collaboration avec \u00ab\u00a0Stichting C3\u00a0\u00bb – la fondation n\u00e9erlandaise charg\u00e9e de d\u00e9velopper de jeunes talents dans le domaine scientifique – Boost Group a d\u00e9velopp\u00e9 et produit tous les contenus, mat\u00e9riels et jeux li\u00e9s \u00e0 la campagne. Proefjeslab a \u00e9t\u00e9 pr\u00e9sent aux Supermarch\u00e9s EMT\u00c9 pendant six semaines dans plus de 130 magasins EMT\u00c9 aux Pays-Bas et a r\u00e9compens\u00e9 ses clients avec plus de 9 millions de flow packs.
Mme Yvette Florussen, \u00ab\u00a0En collaboration avec Boost Group, nous avons pu r\u00e9compenser nos clients et augmenter la fr\u00e9quentation des points de vente gr\u00e2ce \u00e0 une communication \u00e0 360 degr\u00e9s tr\u00e8s int\u00e9ressante : le c\u00e9l\u00e8bre acteur n\u00e9erlandais Pepijn Gunneweg a \u00e9t\u00e9 le t\u00e9moin de la campagne. Il s’agissait d’une promotion passionnante sur les objets \u00e0 collectionner, salu\u00e9e par les parents en raison de la valeur ajout\u00e9e sur le contenu scientifique que nous avons pu apporter aux enfants.\u00a0\u00bb<\/em><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le distributeur EMT\u00c9 \u00e9tait \u00e0 la recherche d’une promotion d’objets \u00e0 collectionner combinant un aspect \u00e9ducatif et divertissant \u00e9lev\u00e9 afin d’augmenter la fr\u00e9quentation et le panier moyen. Mme Yvette Florussen, directrice de campagne Foodretail chez Sligro Food Group Nederland B.V., d\u00e9clare : \u00ab\u00a0Nous \u00e9tions \u00e0 la recherche d’un tout nouveau concept de promotion pour […]<\/p>\n","protected":false},"author":1,"featured_media":6870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nEMT\u00c9 - Le temps des exp\u00e9riences - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/emte-le-temps-des-experiences\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMT\u00c9 - Le temps des exp\u00e9riences - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le distributeur EMT\u00c9 \u00e9tait \u00e0 la recherche d’une promotion d’objets \u00e0 collectionner combinant un aspect \u00e9ducatif et divertissant \u00e9lev\u00e9 afin d’augmenter la fr\u00e9quentation et le panier moyen. 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