{"id":7912,"date":"2021-10-08T16:47:32","date_gmt":"2021-10-08T16:47:32","guid":{"rendered":"https:\/\/boosttest.org\/spar-la-vie-secrete-des-animaux-domestiques"},"modified":"2021-12-07T21:39:56","modified_gmt":"2021-12-07T21:39:56","slug":"spar-la-vie-secrete-des-animaux-domestiques","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/spar-la-vie-secrete-des-animaux-domestiques","title":{"rendered":"SPAR – La vie secr\u00e8te des animaux domestiques"},"content":{"rendered":"\t\t
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SPAR – La vie secr\u00e8te des animaux domestiques<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le d\u00e9taillant SPAR \u00e9tait \u00e0 la recherche de sa prochaine promotion d’objets \u00e0 collectionner pour activer les acheteurs et les r\u00e9compenser avec un concept totalement nouveau. Boost Group a \u00e9t\u00e9 charg\u00e9 de cr\u00e9er, concevoir et produire une collection unique pour surprendre les clients avec une nouvelle prime et une licence importante.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Suite au lancement du cinqui\u00e8me film d’animation d’Universal Studios, \u00ab\u00a0The Secret Life of Pets\u00a0\u00bb, Boost Group a propos\u00e9 une promotion sp\u00e9ciale sur les objets \u00e0 collectionner chez SPAR, avec une grande et forte licence. Cette campagne pr\u00e9sente un support tr\u00e8s sp\u00e9cial : Boost Group a con\u00e7u une collection de cartes lenticulaires : ces cartes changent deux fois de motif et d’image si vous les retournez.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La nouvelle collection pr\u00e9sentait aux enfants les personnages amusants de \u00ab\u00a0The Secret Life of Pets\u00a0\u00bb. Pour tout achat de 4 000 Ft, les familles re\u00e7oivent un flow pack avec une carte. La promotion, qui cible les enfants, consiste en 36 cartes sp\u00e9ciales, ainsi qu’un livre de collection et une bo\u00eete m\u00e9tallique sp\u00e9ciale.<\/p>\n

Boost Group et SPAR ont ensemble activ\u00e9 les acheteurs pendant 8 semaines. La promotion \u00ab\u00a0The secret life of Pets collectibles\u00a0\u00bb a \u00e9t\u00e9 un succ\u00e8s en termes de croissance du chiffre d’affaires et d’augmentation des ventes des produits de grande consommation participant au programme.<\/p>\n

Mme Nikoletta Bene, responsable du marketing chez SPAR Hongrie, d\u00e9clare : \u00ab\u00a0Nous cherchions un moyen int\u00e9ressant de r\u00e9compenser nos clients fid\u00e8les avec quelque chose de sp\u00e9cial cette ann\u00e9e. cette campagne offre aux enfants et aux familles des cartes passionnantes \u00e0 collectionner, \u00e0 \u00e9changer et \u00e0 jouer, tout en imaginant de mani\u00e8re cr\u00e9ative ce que leurs propres animaux domestiques pourraient faire lorsqu’ils ne sont pas \u00e0 la maison\u00a0\u00bb.<\/p>\n

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M. Zsolt Varga, responsable de l’action et des stocks chez SPAR HUNGARY : \u00ab\u00a0Nos objectifs avec cette promotion de cartes \u00e0 collectionner \u00e9taient de nous adresser \u00e0 nos clients r\u00e9guliers et de les inciter \u00e0 d\u00e9penser davantage, d’atteindre une valeur moyenne du panier d’achat plus \u00e9lev\u00e9e et d’attirer \u00e9galement de nouveaux clients.<\/p>\n

Plus de 120 produits de grande consommation ont particip\u00e9 \u00e0 la promotion. L’achat de ces produits \u00e9tait r\u00e9compens\u00e9 par un flow pack gratuit. Les chiffres de vente de ces produits ont \u00e9t\u00e9 sensiblement plus \u00e9lev\u00e9s pendant toute la dur\u00e9e de la promotion, ce qui nous rend tr\u00e8s heureux. Cette promotion a en effet \u00e9t\u00e9 un succ\u00e8s et le chiffre d’affaires indique clairement que nous avons r\u00e9ussi \u00e0 atteindre nos objectifs. Nous avons clairement r\u00e9ussi \u00e0 s\u00e9duire nos clients avec notre offre, puisque nous avons enregistr\u00e9 une nette croissance du chiffre d’affaires et une augmentation de la valeur du panier moyen. Nous sommes tr\u00e8s satisfaits des services fournis par Boost Group tout au long de la coop\u00e9ration. Je pense que nous avons obtenu un travail de qualit\u00e9 et qu’ensemble, nous avons pu cr\u00e9er une promotion de qualit\u00e9 avec ces objets \u00e0 collectionner.\u00a0\u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le d\u00e9taillant SPAR \u00e9tait \u00e0 la recherche de sa prochaine promotion d’objets \u00e0 collectionner pour activer les acheteurs et les r\u00e9compenser avec un concept totalement nouveau. Boost Group a \u00e9t\u00e9 charg\u00e9 de cr\u00e9er, concevoir et produire une collection unique pour surprendre les clients avec une nouvelle prime et une licence importante. Solution Suite au […]<\/p>\n","protected":false},"author":1,"featured_media":6900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nSPAR - La vie secr\u00e8te des animaux domestiques - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/spar-la-vie-secrete-des-animaux-domestiques\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPAR - La vie secr\u00e8te des animaux domestiques - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le d\u00e9taillant SPAR \u00e9tait \u00e0 la recherche de sa prochaine promotion d’objets \u00e0 collectionner pour activer les acheteurs et les r\u00e9compenser avec un concept totalement nouveau. 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