{"id":7922,"date":"2021-10-08T16:41:34","date_gmt":"2021-10-08T16:41:34","guid":{"rendered":"https:\/\/boosttest.org\/esselunga-superfoodies"},"modified":"2021-12-08T19:39:28","modified_gmt":"2021-12-08T19:39:28","slug":"esselunga-superfoodies","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies","title":{"rendered":"Esselunga – SuperFoodies : la nourriture saine est amusante et cool"},"content":{"rendered":"\t\t
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Esselunga – SuperFoodies : la nourriture saine est amusante et cool<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esselunga est l’une des plus grandes cha\u00eenes de distribution d’Italie. En collaboration avec Boost, le principal prestataire de services dans le domaine du marketing et de la promotion des ventes, Esselunga a r\u00e9ussi \u00e0 sensibiliser les Italiens aux th\u00e8mes de la \u00ab\u00a0protection des \u00e9cosyst\u00e8mes\u00a0\u00bb et de la \u00ab\u00a0nutrition \u00e9quilibr\u00e9e\u00a0\u00bb avec la campagne de produits \u00e0 collectionner SuperFoodies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esselunga estime qu’il est de sa responsabilit\u00e9 de contribuer \u00e0 sauver notre plan\u00e8te en se concentrant sur des produits durables, des conditions de travail \u00e9quitables et des m\u00e9thodes de recyclage innovantes dans le but de conserver des ressources pr\u00e9cieuses et de prot\u00e9ger les \u00e9cosyst\u00e8mes. Le plastique dans les oc\u00e9ans et les plages pollu\u00e9es sont deux probl\u00e8mes tr\u00e8s visibles de nos jours. Avec cette collection de 24 figurines SuperFoodies, les Italiens veulent attirer l’attention sur ce probl\u00e8me et contribuer \u00e0 sauver la Terre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La campagne a connu un succ\u00e8s sensationnel : plus de 50 millions de figurines ont \u00e9t\u00e9 produites \u00e0 partir de mat\u00e9riaux recycl\u00e9s et d’innombrables cartes \u00e0 collectionner ont \u00e9t\u00e9 imprim\u00e9es. La campagne a fait l’objet d’une publicit\u00e9 dans de nombreux points de vente en Italie pendant quelques semaines. Le groupe Boost, qui \u00e9tait responsable du concept global, a \u00e9t\u00e9 le premier \u00e0 agir et \u00e0 innover : jamais auparavant des jouets fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux 100 % recycl\u00e9s n’avaient \u00e9t\u00e9 utilis\u00e9s dans le segment des objets \u00e0 collectionner. Afin de respecter les normes de durabilit\u00e9 les plus \u00e9lev\u00e9es, Boost est depuis longtemps certifi\u00e9 par le BSCI et le FSC.<\/p>\n

Mario Schwegler, PDG du groupe Boost, souligne : \u00ab\u00a0Ces derni\u00e8res ann\u00e9es, nous avons d\u00e9velopp\u00e9 des guides de style, des collections et des programmes pour aider les marques attractives \u00e0 inciter les enfants et leurs familles \u00e0 modifier durablement leur comportement vis-\u00e0-vis de certains sujets. Nous travaillons toujours en \u00e9troite collaboration avec nos clients et nos partenaires pour trouver la meilleure solution. Chaque projet est con\u00e7u sur mesure pour les march\u00e9s individuels et leurs besoins. Avec les SuperFoodies, nous avons une fois de plus r\u00e9ussi \u00e0 cr\u00e9er une campagne r\u00e9ussie. Nous sommes ravis que cela ait suscit\u00e9 un tel engouement en Italie. Nous avons toutes les raisons d’esp\u00e9rer que cette campagne restera longtemps dans les m\u00e9moires\u00a0\u00bb.<\/em><\/p>\n

Notre aftermovie : https:\/\/vimeo.com\/352691371<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Esselunga est l’une des plus grandes cha\u00eenes de distribution d’Italie. En collaboration avec Boost, le principal prestataire de services dans le domaine du marketing et de la promotion des ventes, Esselunga a r\u00e9ussi \u00e0 sensibiliser les Italiens aux th\u00e8mes de la \u00ab\u00a0protection des \u00e9cosyst\u00e8mes\u00a0\u00bb et de la \u00ab\u00a0nutrition \u00e9quilibr\u00e9e\u00a0\u00bb avec la campagne de produits […]<\/p>\n","protected":false},"author":1,"featured_media":6894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nEsselunga - SuperFoodies : la nourriture saine est amusante et cool - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esselunga - SuperFoodies : la nourriture saine est amusante et cool - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Esselunga est l’une des plus grandes cha\u00eenes de distribution d’Italie. En collaboration avec Boost, le principal prestataire de services dans le domaine du marketing et de la promotion des ventes, Esselunga a r\u00e9ussi \u00e0 sensibiliser les Italiens aux th\u00e8mes de la \u00ab\u00a0protection des \u00e9cosyst\u00e8mes\u00a0\u00bb et de la \u00ab\u00a0nutrition \u00e9quilibr\u00e9e\u00a0\u00bb avec la campagne de produits […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\" \/>\n<meta property=\"og:site_name\" content=\"Boost Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T16:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T19:39:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/10\/20190509-Boost-Group-Jason-035-7393-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boost_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"boost_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies#article\",\"isPartOf\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\"},\"author\":{\"name\":\"boost_admin\",\"@id\":\"https:\/\/boostgroup.eu\/it\/#\/schema\/person\/aa29531509101d6bc6a8be66c15cda35\"},\"headline\":\"Esselunga – SuperFoodies : la nourriture saine est amusante et cool\",\"datePublished\":\"2021-10-08T16:41:34+00:00\",\"dateModified\":\"2021-12-08T19:39:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\"},\"wordCount\":423,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/10\/20190509-Boost-Group-Jason-035-7393-web.jpg\",\"keywords\":[\"Collectibles Promotions\"],\"articleSection\":[\"Case Studies\",\"Collectibles Promotions\",\"Kids Collectibles Promotions\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\",\"url\":\"https:\/\/boostgroup.eu\/fr\/esselunga-superfoodies\",\"name\":\"Esselunga - 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