{"id":7931,"date":"2021-10-08T16:05:34","date_gmt":"2021-10-08T16:05:34","guid":{"rendered":"https:\/\/boosttest.org\/okey-creez-de-la-magie-avec-les-emoji"},"modified":"2021-12-14T14:57:07","modified_gmt":"2021-12-14T14:57:07","slug":"okey-creez-de-la-magie-avec-les-emoji","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/okey-creez-de-la-magie-avec-les-emoji","title":{"rendered":"O’KEY : Cr\u00e9ez de la magie avec les emoji"},"content":{"rendered":"\t\t
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O’KEY : Cr\u00e9ez de la magie avec les emoji<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Nouvel An est un moment magique et amusant qui consiste \u00e0 partager des \u00e9motions avec ceux que l’on aime. O’Key souhaitait utiliser des personnages emoji sous licence bien connus qui pourraient stimuler l’int\u00e9r\u00eat pour sa promotion.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost a sugg\u00e9r\u00e9 une campagne mixte – offrant des r\u00e9compenses instantan\u00e9es et des objets \u00e0 collectionner – avec les personnages emoji pr\u00e9f\u00e9r\u00e9s. Pour chaque 1 000 roubles d\u00e9pens\u00e9s, les clients recevaient des flowpacks gratuits avec des autocollants et des cartes. Pour chaque 1 200 roubles, nous avons donn\u00e9 un bracelet emoji. Ceux qui collectaient dix timbres (un timbre pour chaque tranche de 300 roubles d\u00e9pens\u00e9e) pouvaient les \u00e9changer contre une remise de 70 % sur des peluches emoji.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La campagne a \u00e9t\u00e9 un \u00e9norme succ\u00e8s, les peluches s’\u00e9tant vendues tr\u00e8s rapidement. Une application mobile sp\u00e9ciale impliquant des \u00e9mojis O’Key, un jeu de course, des marques AR (r\u00e9alit\u00e9 augment\u00e9e) et une collection num\u00e9rique a \u00e9galement \u00e9t\u00e9 tr\u00e8s populaire aupr\u00e8s des acheteurs O’Key.<\/p>\n

Notre campagne \u00ab\u00a0Cr\u00e9er de la magie\u00a0\u00bb autour du r\u00e9veillon du Nouvel An a \u00e9t\u00e9 tr\u00e8s r\u00e9ussie\u00a0\u00bb, d\u00e9clare Olga Surnina, directrice du marketing de O’Key. \u00ab\u00a0Il s’agissait d’une campagne de vente au d\u00e9tail unique, ax\u00e9e sur l’\u00e9cologie, qui a particuli\u00e8rement bien fonctionn\u00e9 compte tenu des difficult\u00e9s auxquelles nous avons tous \u00e9t\u00e9 confront\u00e9s en 2020. Notre concours cr\u00e9atif a suscit\u00e9 un grand int\u00e9r\u00eat. Ses forts \u00e9l\u00e9ments de bricolage, avec des enfants qui colorient ou d\u00e9corent nos jouets en bois, ont rendu la campagne encore plus sp\u00e9ciale. Gr\u00e2ce \u00e0 Boost, la fourniture des produits de la campagne a \u00e9t\u00e9 livr\u00e9e \u00e0 temps et tout s’est bien pass\u00e9.\u00a0\u00bb<\/em>
https:\/\/aktsii-promo.ru\/okey-emoji<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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APPROCHE \u00c0 LONG TERME DE LA M\u00c9GA \u00d6KO-GANG<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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75%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AUGMENTATION DE LA SENSIBILISATION<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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70%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PARTICIPATION MOYENNE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le Nouvel An est un moment magique et amusant qui consiste \u00e0 partager des \u00e9motions avec ceux que l’on aime. O’Key souhaitait utiliser des personnages emoji sous licence bien connus qui pourraient stimuler l’int\u00e9r\u00eat pour sa promotion. Solution Boost a sugg\u00e9r\u00e9 une campagne mixte – offrant des r\u00e9compenses instantan\u00e9es et des objets \u00e0 collectionner […]<\/p>\n","protected":false},"author":1,"featured_media":6858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nO'KEY : Cr\u00e9ez de la magie avec les emoji - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/okey-creez-de-la-magie-avec-les-emoji\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O'KEY : Cr\u00e9ez de la magie avec les emoji - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le Nouvel An est un moment magique et amusant qui consiste \u00e0 partager des \u00e9motions avec ceux que l’on aime. 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