{"id":7974,"date":"2021-10-08T16:24:37","date_gmt":"2021-10-08T16:24:37","guid":{"rendered":"https:\/\/boosttest.org\/real-mon-petit-jardin-biologique"},"modified":"2021-11-19T13:30:58","modified_gmt":"2021-11-19T13:30:58","slug":"real-mon-petit-jardin-biologique","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/real-mon-petit-jardin-biologique","title":{"rendered":"Real – mon petit jardin biologique"},"content":{"rendered":"\t\t
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Real – mon petit jardin biologique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le supermarch\u00e9 allemand real,- souhaitait cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir son image de plus en plus durable et socialement responsable. La promotion devait \u00eatre attrayante pour les familles, attirer les clients et les inciter \u00e0 penser \u00e0 une alimentation saine. Une campagne \u00e0 collectionner qui raconte l’histoire de real !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour cette campagne, Boost a d\u00e9velopp\u00e9 et produit un concept de promotion d’objets de collection ayant pour th\u00e8me la nature et la famille. Contrairement \u00e0 d’autres campagnes de collection, les enfants ne re\u00e7oivent pas un jouet mais quelque chose d’utile que les parents soutiennent : \u00ab\u00a0real,- my litte Bio-garden\u00a0\u00bb. Pour 20 euros, les clients recevaient un gobelet FSC et contenant des graines biologiques pour faire pousser leur propre nourriture saine. Les herbes et les l\u00e9gumes en pots pouvaient \u00eatre rassembl\u00e9s dans une \u00ab\u00a0bo\u00eete de jardin\u00a0\u00bb qui comprenait un livre avec des informations utiles. Pour rendre la collecte encore plus amusante, des produits compl\u00e9mentaires d\u00e9di\u00e9s tels qu’un bidon d’eau, un set de jardinage et des pots en terre cuite ont \u00e9t\u00e9 ajout\u00e9es.<\/p>\n

Pour activer les acheteurs, notre \u00e9quipe sp\u00e9cialis\u00e9e en produits \u00e0 collectionner a travaill\u00e9 en \u00e9troite collaboration avec l’\u00e9quipe de shopper marketing en Suisse. Dans 30 magasins Real dans toute l’Allemagne, les enfants ont pu recevoir des gobelets Bio-garden gratuits, et apprendre \u00e0 jardiner et \u00e0 manger sainement d’une mani\u00e8re ludique et accessible. En \u00e9troite collaboration avec real,- et son agence de publicit\u00e9 WFPTeam, une application sp\u00e9ciale, une plateforme en ligne, une publicit\u00e9, des tutoriels vid\u00e9o et de la PLV ont \u00e9t\u00e9 d\u00e9velopp\u00e9s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab\u00a0Mein kleiner Bio-Garten !\u00a0\u00bb \u00e9tait en magasin \u00e0 real,- pendant 6 semaines dans 289 magasins en Allemagne pour r\u00e9compenser des centaines de milliers d’acheteurs avec les gobelets de graines Bio. La promotion de Collectibles a re\u00e7u un accueil tr\u00e8s positif de la part de Real,- et de leurs clients. Beaucoup d’entre eux ont partag\u00e9 leurs r\u00e9sultats de jardinage en ligne via Facebook et Instagram.<\/p>\n

Cette campagne de marketing s’adressait principalement aux familles avec enfants, mais de jeunes adultes ont \u00e9galement particip\u00e9 \u00e0 la promotion et ont collect\u00e9 les gobelets de graines pour eux-m\u00eames. Gr\u00e2ce \u00e0 cette campagne, real,- a pu toucher un large groupe de clients, augmenter ses ventes et am\u00e9liorer son image de supermarch\u00e9 durable et socialement responsable, avec un large assortiment de produits bio et frais.<\/p>\n<\/p>\n

Regardez le spot TV en r\u00e9el : https:\/\/www.youtube.com\/watch?v=yDlozG3049M&feature=youtu.b.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le supermarch\u00e9 allemand real,- souhaitait cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir son image de plus en plus durable et socialement responsable. La promotion devait \u00eatre attrayante pour les familles, attirer les clients et les inciter \u00e0 penser \u00e0 une alimentation saine. Une campagne \u00e0 collectionner qui raconte l’histoire de real ! Solution […]<\/p>\n","protected":false},"author":1,"featured_media":6882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-7974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nReal - mon petit jardin biologique - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/real-mon-petit-jardin-biologique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real - mon petit jardin biologique - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le supermarch\u00e9 allemand real,- souhaitait cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir son image de plus en plus durable et socialement responsable. 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