{"id":8003,"date":"2021-10-08T16:17:38","date_gmt":"2021-10-08T16:17:38","guid":{"rendered":"https:\/\/boosttest.org\/supermarches-match-emoji-cartes-a-autocollants"},"modified":"2021-11-19T13:22:16","modified_gmt":"2021-11-19T13:22:16","slug":"supermarches-match-emoji-cartes-a-autocollants","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/supermarches-match-emoji-cartes-a-autocollants","title":{"rendered":"Supermarch\u00e9s Match- emoji\u00ae cartes avec autocollants"},"content":{"rendered":"\t\t
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Supermarch\u00e9s Match- emoji\u00ae cartes avec autocollants<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le distributeur Supermarch\u00e9s Match \u00e9tait \u00e0 la recherche d’une promotion de rentr\u00e9e des classes avec un concept amusant avec une licence innovante et nouvelle qui n’a jamais \u00e9t\u00e9 faite auparavant. Le principal point de d\u00e9part de Boost pour d\u00e9velopper cette campagne \u00e0 collectionner a \u00e9t\u00e9 la combinaison de deux supports, l’un \u00e0 offrir pour tout achat de 15 \u20ac et l’autre, d’une valeur per\u00e7ue plus \u00e9lev\u00e9e, \u00e0 offrir pour des achats de produits de grande consommation sp\u00e9cialement s\u00e9lectionn\u00e9s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La licence emoji \u00e9tait parfaite pour cette promotion de produits \u00e0 collectionner, car les ic\u00f4nes sont connues de tous et plaisent \u00e0 un large public. C’est ce qui a inspir\u00e9 la promotion d’un type particulier d’autocollants et d’articles de collection pour enfants. Pour chaque achat de 15 \u20ac dans les Supermarch\u00e9s Match, les clients recevaient un flowpack avec deux cartes avec autocollants emoji et, en achetant les produits de grande consommation s\u00e9lectionn\u00e9s, ils recevaient un flowpack suppl\u00e9mentaire avec une balle rebondissante emoji. Ces balles rebondissantes g\u00e9antes contenaient des figurines d’emoji ou une image d’emoji en inclusion \u00e0 l’int\u00e9rieur. Pour collectionner les autocollants, les clients pouvaient obtenir gratuitement un album de collection en pr\u00e9sentant leur carte de fid\u00e9lit\u00e9 \u00e0 la caisse, ce qui permettait aux Supermarch\u00e9s Match d’activer leur programme de fid\u00e9lit\u00e9. En plus des objets de collection, Boost a fourni divers articles de merchandising que les clients pouvaient acheter. Il y avait diff\u00e9rentes produits \u00e0 vendre comme des peluches emoji, des porte-cl\u00e9s et des figurines \u00e0 mettre au bout des crayons.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab\u00a0Le Collector emoji\u00a0\u00bb a \u00e9t\u00e9 pr\u00e9sent dans les Supermarch\u00e9s Match pendant 8 semaines dans 117 magasins en France pour r\u00e9compenser les clients avec des millions de flowpacks contenant diff\u00e9rents emoji \u00e0 collectionner. Boost a d\u00e9velopp\u00e9 et produit tous les contenus li\u00e9s \u00e0 la campagne, les objets \u00e0 collectionner et le merchandising.<\/p>\n

Gr\u00e2ce \u00e0 cette promotion de produits \u00e0 collectionner, Supermarch\u00e9s Match a pu activer les familles, attirer de nouveaux clients et encourager les clients existants \u00e0 d\u00e9penser davantage. Pendant ces 8 semaines, il y a eu un chiffre d’affaires important et une augmentation de la part de march\u00e9. Marion van Mullem, responsable marketing et communication de Supermarch\u00e9s Match a d\u00e9clar\u00e9 : \u00a0\u00bb En choisissant la licence emoji\u00ae avec Boost, Supermarch\u00e9s Match a voulu utiliser une licence \u00e9mergente avec un concept bien d\u00e9fini pour toucher un public transg\u00e9n\u00e9rationnel \u00ab\u00a0. Les emoji\u00ae ne sont pas seulement des petites ic\u00f4nes amusantes, ils illustrent nos messages au quotidien, ils sont dynamiques et humoristiques. Nous avons r\u00e9alis\u00e9 une promotion avec une m\u00e9canique de collection qualitative gr\u00e2ce \u00e0 l’excellent travail de nos \u00e9quipes et de l’\u00e9quipe de Boost.\u00a0\u00bb<\/p>\n

Regardez l’un des spots publicitaires de Supermarch\u00e9s Match ici : https:\/\/www.youtube.com\/watch?v=y_KILI3L5RQ<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Le distributeur Supermarch\u00e9s Match \u00e9tait \u00e0 la recherche d’une promotion de rentr\u00e9e des classes avec un concept amusant avec une licence innovante et nouvelle qui n’a jamais \u00e9t\u00e9 faite auparavant. Le principal point de d\u00e9part de Boost pour d\u00e9velopper cette campagne \u00e0 collectionner a \u00e9t\u00e9 la combinaison de deux supports, l’un \u00e0 offrir pour […]<\/p>\n","protected":false},"author":1,"featured_media":6876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-8003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nSupermarch\u00e9s Match- emoji\u00ae cartes avec autocollants - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/supermarches-match-emoji-cartes-a-autocollants\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarch\u00e9s Match- emoji\u00ae cartes avec autocollants - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Le distributeur Supermarch\u00e9s Match \u00e9tait \u00e0 la recherche d’une promotion de rentr\u00e9e des classes avec un concept amusant avec une licence innovante et nouvelle qui n’a jamais \u00e9t\u00e9 faite auparavant. 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