{"id":8032,"date":"2021-10-08T16:00:44","date_gmt":"2021-10-08T16:00:44","guid":{"rendered":"https:\/\/boosttest.org\/coop-abenteuer-garden"},"modified":"2021-11-19T13:45:36","modified_gmt":"2021-11-19T13:45:36","slug":"coop-abenteuer-garden","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/coop-abenteuer-garden","title":{"rendered":"Coop &#8211; Abenteuer Garden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8032\" class=\"elementor elementor-8032 elementor-3062\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75c2aa elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"d75c2aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac4bdc5\" data-id=\"ac4bdc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-007144f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"007144f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0e3ca94\" data-id=\"0e3ca94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abab20 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0abab20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coop &#8211; Abenteuer Garden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad6b33 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9ad6b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64b1fe7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64b1fe7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ae0680\" data-id=\"17ae0680\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d93bd45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d93bd45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13babfd3\" data-id=\"13babfd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6253517c elementor-widget elementor-widget-heading\" data-id=\"6253517c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45603105 elementor-widget elementor-widget-text-editor\" data-id=\"45603105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COOP Schweiz \u00e9tait \u00e0 la recherche d&rsquo;une nouvelle campagne pour sa promotion de produits \u00e0 collectionner \u00ab\u00a0Abenteuer Natur\u00a0\u00bb. Cette nouvelle promotion devait \u00e9galement s&rsquo;inscrire dans le cadre de la communication strat\u00e9gique de l&rsquo;entreprise sur le d\u00e9veloppement durable et \u00eatre \u00e0 la fois \u00e9ducative et divertissante.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1fe66100 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe66100\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43888d8c\" data-id=\"43888d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3284ef12 elementor-widget elementor-widget-heading\" data-id=\"3284ef12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e065d43 elementor-widget elementor-widget-text-editor\" data-id=\"1e065d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le jardinage urbain et la cuisine sont des tendances actuelles que Boost a combin\u00e9es de mani\u00e8re divertissante pour COOP avec des jeux, du contenu et des projets d&rsquo;artisanat, mais avec focus principal de la campagne sur le domaine du jardinage urbain.<\/p>\n<p>Abenteuer Garten (aventures de jardin) est un concept innovant et couvre le monde des plantes, des l\u00e9gumes, des herbes, des animaux et des jardins. Il donne aux enfants l&rsquo;occasion de sentir, de toucher, de r\u00e9colter et de cuisiner ce qui est cultiv\u00e9. Pour tout achat de 20 CHF et plus, les clients de COOP re\u00e7oivent un flowpack contenant trois cartes XL \u00e0 collectionner. En guise de surprise, certains d&rsquo;entre eux contiennent un bon qui permet aux enfants d&rsquo;obtenir gratuitement un pot dans lequel ils peuvent faire pousser des plantes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ed915a1 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed915a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cca3d1e\" data-id=\"cca3d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41023979 elementor-widget elementor-widget-heading\" data-id=\"41023979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d87bc53 elementor-widget elementor-widget-text-editor\" data-id=\"6d87bc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abenteuer Garten se compose d&rsquo;un album de 120 cartes \u00e0 collectionner et de 18 types de plantes dont les enfants peuvent prendre soin et observer la croissance. Tout pouvait \u00eatre collect\u00e9 sur une p\u00e9riode de sept semaines dans tous les supermarch\u00e9s COOP, les m\u00e9gastores COOP, les grands magasins COOP, les magasins de bricolage COOP, les restaurants COOP et COOP@Home.<\/p>\n<p>Pendant les semaines de la campagne, la promotion des objets de collection a entra\u00een\u00e9 une augmentation significative de l&rsquo;activit\u00e9 sur le point de vente, ainsi qu&rsquo;une hausse du chiffre d&rsquo;affaires. L&rsquo;id\u00e9e a \u00e9t\u00e9 tr\u00e8s bien accueillie par les familles et les \u00e9changes de photos ont \u00e9t\u00e9 nombreux dans la cour de l&rsquo;\u00e9cole pendant la p\u00e9riode de la promotion avec les objets \u00e0 collectionner.<\/p>\n<p>Helmut Tr\u00e4ris-Stark, responsable marketing du projet chez COOP, d\u00e9clare : \u00ab\u00a0Ce concept con\u00e7u par le groupe BOOST fait lui aussi partie int\u00e9grante de notre communication sur la durabilit\u00e9. Sa caract\u00e9ristique principale est qu&rsquo;il est \u00e0 la fois divertissant et \u00e9ducatif. Les enfants apprennent \u00e0 s&rsquo;occuper des plantes et des herbes aromatiques. Ils peuvent ensuite r\u00e9colter et cuisiner ce qu&rsquo;ils ont fait pousser, ce qui les sensibilise activement \u00e0 l&rsquo;importance de la durabilit\u00e9.\u00a0\u00bb<\/p>\n<p><iframe title=\"COOP Schweiz I Abenteuer Garten I Boost Group\" src=\"https:\/\/player.vimeo.com\/video\/169825623?h=1c609307af&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d8e1991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d8e1991\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e5276\" data-id=\"d8e5276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dbbd80c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dbbd80c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-451b43f1\" data-id=\"451b43f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ecef69 elementor-widget elementor-widget-heading\" data-id=\"66ecef69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a9e994c\" data-id=\"4a9e994c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd69998 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2cd69998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brief COOP Schweiz \u00e9tait \u00e0 la recherche d&rsquo;une nouvelle campagne pour sa promotion de produits \u00e0 collectionner \u00ab\u00a0Abenteuer Natur\u00a0\u00bb. Cette nouvelle promotion devait \u00e9galement s&rsquo;inscrire dans le cadre de la communication strat\u00e9gique de l&rsquo;entreprise sur le d\u00e9veloppement durable et \u00eatre \u00e0 la fois \u00e9ducative et divertissante. Solution Le jardinage urbain et la cuisine sont des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-8032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop - Abenteuer Garden - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/coop-abenteuer-garden\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop - Abenteuer Garden - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief COOP Schweiz \u00e9tait \u00e0 la recherche d&rsquo;une nouvelle campagne pour sa promotion de produits \u00e0 collectionner \u00ab\u00a0Abenteuer Natur\u00a0\u00bb. Cette nouvelle promotion devait \u00e9galement s&rsquo;inscrire dans le cadre de la communication strat\u00e9gique de l&rsquo;entreprise sur le d\u00e9veloppement durable et \u00eatre \u00e0 la fois \u00e9ducative et divertissante. 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