{"id":8052,"date":"2021-10-08T15:40:50","date_gmt":"2021-10-08T15:40:50","guid":{"rendered":"https:\/\/boosttest.org\/campagne-de-nouvel-an-de-okey"},"modified":"2021-11-30T15:33:20","modified_gmt":"2021-11-30T15:33:20","slug":"campagne-de-nouvel-an-de-okey","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/campagne-de-nouvel-an-de-okey","title":{"rendered":"Campagne de Nouvel An de O’KEY"},"content":{"rendered":"\t\t
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Campagne de Nouvel An de O’KEY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une campagne de Nouvel An avec une approche durable, comprenant des \u00e9l\u00e9ments de bricolage et de cr\u00e9ation, en ad\u00e9quation avec le club pour enfants \u00ab\u00a0Kids about the Planet\u00a0\u00bb et ses valeurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des d\u00e9corations de Nouvel An en bois durable FSC (Forest Stewardship Council), emball\u00e9es dans des flowpacks FSC, ont \u00e9t\u00e9 fournies pour que les enfants puissent les d\u00e9corer eux-m\u00eames et garder le souvenir d’un hiver magique !
Pendant la campagne de Nouvel An \u00ab\u00a0Cr\u00e9ez de la magie\u00a0\u00bb, les clients ont re\u00e7u des d\u00e9corations \u00e9cologiques pour le Nouvel An en r\u00e9compense de leurs achats et ont pu acheter des peluches avec une r\u00e9duction suppl\u00e9mentaire. Les participants les plus actifs pourraient collecter l’ensemble de la s\u00e9rie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette campagne a re\u00e7u des r\u00e9actions tr\u00e8s positives de la part des acheteurs. Les enfants et leurs parents ont particip\u00e9 avec enthousiasme aux activit\u00e9s de bricolage et ont partag\u00e9 leurs r\u00e9sultats sur les m\u00e9dias sociaux. Les acheteurs l’ont d\u00e9crite comme un concept tr\u00e8s unique et comme une campagne positive avec un message utile.<\/p>\n

Notre campagne \u00ab\u00a0Cr\u00e9er de la magie\u00a0\u00bb autour du r\u00e9veillon du Nouvel An a \u00e9t\u00e9 tr\u00e8s r\u00e9ussie\u00a0\u00bb, d\u00e9clare Olga Surnina, directrice du marketing de O’Key. \u00ab\u00a0Il s’agissait d’une campagne de vente au d\u00e9tail unique, ax\u00e9e sur l’\u00e9cologie, qui a particuli\u00e8rement bien fonctionn\u00e9 compte tenu des difficult\u00e9s auxquelles nous avons tous \u00e9t\u00e9 confront\u00e9s en 2020. Notre concours cr\u00e9atif a suscit\u00e9 un grand int\u00e9r\u00eat. Ses forts \u00e9l\u00e9ments de bricolage, avec des enfants qui colorient ou d\u00e9corent nos jouets en bois, ont rendu la campagne encore plus sp\u00e9ciale. Gr\u00e2ce \u00e0 Boost, la fourniture des produits de la campagne a \u00e9t\u00e9 livr\u00e9e \u00e0 temps et tout s’est bien pass\u00e9.\u00a0\u00bb<\/em> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'une \nfutur !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une campagne de Nouvel An avec une approche durable, comprenant des \u00e9l\u00e9ments de bricolage et de cr\u00e9ation, en ad\u00e9quation avec le club pour enfants \u00ab\u00a0Kids about the Planet\u00a0\u00bb et ses valeurs. Solution Des d\u00e9corations de Nouvel An en bois durable FSC (Forest Stewardship Council), emball\u00e9es dans des flowpacks […]<\/p>\n","protected":false},"author":1,"featured_media":6822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-8052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"\nCampagne de Nouvel An de O'KEY - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/campagne-de-nouvel-an-de-okey\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de Nouvel An de O'KEY - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une campagne de Nouvel An avec une approche durable, comprenant des \u00e9l\u00e9ments de bricolage et de cr\u00e9ation, en ad\u00e9quation avec le club pour enfants \u00ab\u00a0Kids about the Planet\u00a0\u00bb et ses valeurs. 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