{"id":8069,"date":"2021-10-15T15:32:52","date_gmt":"2021-10-15T15:32:52","guid":{"rendered":"https:\/\/boosttest.org\/okey-sowing-good-things"},"modified":"2021-12-08T19:29:43","modified_gmt":"2021-12-08T19:29:43","slug":"okey-sowing-good-things","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/okey-sowing-good-things","title":{"rendered":"O’key \u00ab\u00a0semer de bonnes choses\u00a0\u00bb"},"content":{"rendered":"\t\t
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O’key \u00ab\u00a0semer de bonnes choses\u00a0\u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir l’importance croissante qu’ils accordent aux responsabilit\u00e9s durables et sociales, et pour aider \u00e0 lancer leur club \u00ab\u00a0Kids about the Planet\u00a0\u00bb. La promotion a \u00e9t\u00e9 con\u00e7ue pour cr\u00e9er des opportunit\u00e9s d’interaction entre parents et enfants dans le domaine de l’\u00e9cologie globale, mais avec un lien sp\u00e9cifique avec l’alimentation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab\u00a0Semer de bonnes choses\u00a0\u00bb est le nom d’une promotion qui montre des moyens pratiques et amusants d’apprendre \u00e0 prendre soin de la plan\u00e8te et qui rend l’alimentation saine int\u00e9ressante pour les enfants. Dans 78 hypermarch\u00e9s O’Key r\u00e9partis dans toute la Russie, les acheteurs qui d\u00e9pensaient 14 euros (1 000 roubles) recevaient un pot contenant des graines pour faire pousser leur propre nourriture saine. L’ensemble de neuf l\u00e9gumes et de trois pots de fleurs a pu \u00eatre rassembl\u00e9 dans une bo\u00eete de jardin fabriqu\u00e9e \u00e0 partir de plastique recycl\u00e9.<\/p>\n

Pour motiver les acheteurs et leurs enfants, et rendre la collection encore plus agr\u00e9able, des activit\u00e9s ludiques ont \u00e9t\u00e9 organis\u00e9es autour du th\u00e8me de la campagne. Les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 :<\/p>\n

– Faire pousser des plantes et cr\u00e9er leurs propres recettes
– Jouez le r\u00f4le d’un jardinier et d’un cuisinier et gagnez des prix int\u00e9ressants.
– Participez au concours pour enfants \u00ab\u00a0Semer de bonnes choses\u00a0\u00bb.
– T\u00e9l\u00e9charger sur les m\u00e9dias sociaux des photos de leurs plantes pr\u00e9f\u00e9r\u00e9es, ainsi qu’une recette mettant en vedette l’une d’entre elles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab\u00a0La strat\u00e9gie de O’Key s’est concentr\u00e9e sur la tendance la plus pertinente aujourd’hui – une attitude positive consciente envers l’environnement\u00a0\u00bb,<\/em> d\u00e9clare Olga Surnina, directrice du marketing de O’Key. Afin de promouvoir une initiative \u00ab\u00a0verte\u00a0\u00bb pour les enfants, O’Key a lanc\u00e9 un club \u00e9ducatif – \u00ab\u00a0Kids about the Planet\u00a0\u00bb. Dans le cadre de ce club, nous avons men\u00e9 la campagne \u00ab\u00a0Semer de bonnes choses\u00a0\u00bb au cours de laquelle plus de 8,5 millions de kits de plantation de graines ont \u00e9t\u00e9 distribu\u00e9s. Cette campagne a permis de cr\u00e9er une activit\u00e9 de loisirs int\u00e9ressante pour toute la famille, qui a \u00e9t\u00e9 particuli\u00e8rement appr\u00e9ci\u00e9e en cette p\u00e9riode de pand\u00e9mie de 2020. Nous sommes convaincus que l’un des moyens les plus efficaces d’initier les enfants au concept de protection de la nature n’est pas seulement de leur expliquer comment fonctionne le monde qui nous entoure et combien il est important d’en prendre soin, mais aussi de les impliquer dans ce processus. La campagne \u00ab\u00a0Semer de bonnes choses\u00a0\u00bb n’\u00e9tait pas seulement divertissante mais aussi \u00e9ducative. Les enfants ont particip\u00e9 au processus fascinant de la culture des plantes, observant le fonctionnement de la nature et voyant comment une belle fleur ou un l\u00e9gume sain \u00e9volue \u00e0 partir de graines. Cette campagne s’est av\u00e9r\u00e9e \u00eatre une promotion unique et tr\u00e8s r\u00e9ussie pour le secteur de la vente au d\u00e9tail en Russie\u00a0\u00bb. <\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir l’importance croissante qu’ils accordent aux responsabilit\u00e9s durables et sociales, et pour aider \u00e0 lancer leur club \u00ab\u00a0Kids about the Planet\u00a0\u00bb. La promotion a \u00e9t\u00e9 con\u00e7ue pour cr\u00e9er des opportunit\u00e9s d’interaction entre parents et enfants dans le domaine de l’\u00e9cologie globale, mais […]<\/p>\n","protected":false},"author":1,"featured_media":6816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18,16],"tags":[763],"class_list":["post-8069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","category-loyalty-programs","tag-collectibles-promotions-fr"],"yoast_head":"\nO'key "semer de bonnes choses" - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/okey-sowing-good-things\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O'key "semer de bonnes choses" - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Les hypermarch\u00e9s russes O’Key souhaitaient cr\u00e9er une promotion d’objets \u00e0 collectionner pour soutenir l’importance croissante qu’ils accordent aux responsabilit\u00e9s durables et sociales, et pour aider \u00e0 lancer leur club \u00ab\u00a0Kids about the Planet\u00a0\u00bb. 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