{"id":8123,"date":"2021-10-08T16:23:55","date_gmt":"2021-10-08T16:23:55","guid":{"rendered":"https:\/\/boosttest.org\/bp-europe-campagne-de-fidelisation-summer-travel"},"modified":"2021-11-19T20:41:32","modified_gmt":"2021-11-19T20:41:32","slug":"bp-europe-campagne-de-fidelisation-summer-travel","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/bp-europe-campagne-de-fidelisation-summer-travel","title":{"rendered":"BP Europe : campagne de fid\u00e9lisation \u00ab\u00a0Summer Travel\u00a0\u00bb"},"content":{"rendered":"\t\t
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BP Europe : campagne de fid\u00e9lisation \u00ab\u00a0Summer Travel\u00a0\u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BP Holland et Boost ont lanc\u00e9 conjointement une campagne de fid\u00e9lisation \u00ab\u00a0Summer Travel\u00a0\u00bb. L’\u00e9quipe marketing de BP EU souhaitait combiner une strat\u00e9gie de fid\u00e9lisation \u00e0 court et \u00e0 long terme, pour laquelle Boost a introduit un m\u00e9canisme d’action intelligent. En \u00e9change d’un plein d’au moins 20 litres, les clients de BP recevaient un bon de r\u00e9duction qui leur permettait d’obtenir jusqu’\u00e0 50 % de r\u00e9duction sur les produits de voyage. Parall\u00e8lement \u00e0 cette approche \u00e0 court terme utilisant des bons de r\u00e9duction, nous avons ajout\u00e9 une motivation suppl\u00e9mentaire en int\u00e9grant des Freebees (points \u00e0 long terme). Les \u00e9pargnants de BP Freebees pourraient alors profiter encore plus de nos offres de r\u00e9duction spectaculaires ! Boost a \u00e9t\u00e9 charg\u00e9 de d\u00e9velopper ce concept et de cr\u00e9er une boutique en ligne ultramoderne permettant aux clients d’\u00e9changer des bons et d’acheter des produits \u00e0 prix r\u00e9duit. Concernant les produits de cette campagne estivale, notre \u00e9quipe de gestion des cat\u00e9gories a choisi deux grandes marques du secteur du voyage : Thule et Princess Traveller.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pendant la p\u00e9riode de la campagne, du 3 juillet 2019 au 15 septembre 2019, les clients de BP ont re\u00e7u des bons de r\u00e9duction leur donnant jusqu’\u00e0 50% de r\u00e9duction sur les produits de voyage des marques Thule et Princess Traveller. La campagne a \u00e9galement \u00e9t\u00e9 soutenue par un spot radio et de la PLV dans les 250 stations-service participantes.
\u00ab\u00a0La campagne correspondait parfaitement \u00e0 nos nouvelles valeurs fondamentales, ce qui nous a permis de communiquer cette nouvelle strat\u00e9gie \u00e0 nos clients en utilisant une gamme attrayante et exclusive de produits de marque avec des remises importantes\u00a0\u00bb, d\u00e9clare Deniz Guloglu, responsable du marketing et membre de l’\u00e9quipe de direction de BP Europe.
\u00ab\u00a0De plus, la campagne nous a \u00e9galement permis de r\u00e9compenser la fid\u00e9lit\u00e9 des clients en leur offrant jusqu’\u00e0 50 % de r\u00e9duction sur les produits Princesse gr\u00e2ce \u00e0 la possibilit\u00e9 d’\u00e9changer des points Freebees. Les chiffres confirment l’efficacit\u00e9 de l’int\u00e9gration de Freebees dans la campagne, car un nombre consid\u00e9rable de r\u00e9compenses bas\u00e9es sur Freebee ont \u00e9t\u00e9 \u00e9chang\u00e9es ! La campagne a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9e par nos clients, les fid\u00e9lisant et les rendant pleinement conscients des avantages de la carte de fid\u00e9lit\u00e9 Freebees !\u00a0\u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost a d\u00e9velopp\u00e9 un portail de conversion des points intelligent pour BP Europe, \u00e9volutif jusqu’\u00e0 dix pays de l’UE et utilisable pour des campagnes avec des variables multiples. Le portail de conversion a permis aux clients d’\u00e9changer leurs bons de r\u00e9duction BP en combinaison avec des points Freebees suppl\u00e9mentaires contre des produits de voyage de Thule et Princess Traveller. Gr\u00e2ce \u00e0 un outil back-office int\u00e9gr\u00e9, nous pouvons mesurer en d\u00e9tail les conversions jusqu’au niveau du point de vente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brief BP Holland et Boost ont lanc\u00e9 conjointement une campagne de fid\u00e9lisation \u00ab\u00a0Summer Travel\u00a0\u00bb. L’\u00e9quipe marketing de BP EU souhaitait combiner une strat\u00e9gie de fid\u00e9lisation \u00e0 court et \u00e0 long terme, pour laquelle Boost a introduit un m\u00e9canisme d’action intelligent. En \u00e9change d’un plein d’au moins 20 litres, les clients de BP recevaient un bon […]<\/p>\n","protected":false},"author":1,"featured_media":6804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,20,22,16,21],"tags":[762],"class_list":["post-8123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-customer-reward","category-employee-benefits","category-loyalty-programs","category-sales-incentives","tag-loyalty-programs-fr"],"yoast_head":"\nBP Europe : campagne de fid\u00e9lisation "Summer Travel" - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/bp-europe-campagne-de-fidelisation-summer-travel\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BP Europe : campagne de fid\u00e9lisation "Summer Travel" - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief BP Holland et Boost ont lanc\u00e9 conjointement une campagne de fid\u00e9lisation \u00ab\u00a0Summer Travel\u00a0\u00bb. L’\u00e9quipe marketing de BP EU souhaitait combiner une strat\u00e9gie de fid\u00e9lisation \u00e0 court et \u00e0 long terme, pour laquelle Boost a introduit un m\u00e9canisme d’action intelligent. 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