{"id":8140,"date":"2021-10-08T15:52:56","date_gmt":"2021-10-08T15:52:56","guid":{"rendered":"https:\/\/boosttest.org\/lenta-minimania-1-2-3"},"modified":"2021-11-19T11:31:15","modified_gmt":"2021-11-19T11:31:15","slug":"lenta-minimania-1-2-3","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/lenta-minimania-1-2-3","title":{"rendered":"LENTA Minimania 1-2-3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8140\" class=\"elementor elementor-8140 elementor-3049\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a276b97 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a276b97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3611957\" data-id=\"3611957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9954441 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9954441\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c36a70d\" data-id=\"c36a70d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149d389 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"149d389\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LENTA Minimania 1-2-3<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57007d0 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"57007d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f312d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f312d89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ed69dbd\" data-id=\"4ed69dbd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cf1caf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cf1caf0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a2fe71\" data-id=\"7a2fe71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ec7de5 elementor-widget elementor-widget-heading\" data-id=\"28ec7de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brief\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2430a5 elementor-widget elementor-widget-text-editor\" data-id=\"2b2430a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s le succ\u00e8s d&rsquo;une promotion sur les objets de collection con\u00e7ue par Boost pour le d\u00e9taillant russe Lenta en 2016 et 2017, ce dernier a d\u00e9cid\u00e9 de retenter sa chance en 2018. Boost a \u00e9t\u00e9 charg\u00e9 de cr\u00e9er une nouvelle ligne de produits miniatures, ou \u00ab\u00a0Minis\u00a0\u00bb, qui ont \u00e9t\u00e9 mis en vente dans les hypermarch\u00e9s et supermarch\u00e9s de Lenta dans toute la Russie en octobre et novembre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a81d9d6 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a81d9d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5dadb57\" data-id=\"5dadb57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab58ad0 elementor-widget elementor-widget-heading\" data-id=\"ab58ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19726cf elementor-widget elementor-widget-text-editor\" data-id=\"19726cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs fournisseurs de produits de grande consommation ont particip\u00e9 \u00e0 cette promotion, qui a donn\u00e9 lieu \u00e0 32 produits miniatures. Il s&rsquo;agit de copies exactes de produits r\u00e9els, fabriqu\u00e9es \u00e0 partir de mat\u00e9riaux tels que le plastique, la feuille d&rsquo;aluminium ou le carton. M\u00eame certaines des lignes de Lenta sont devenues des produits miniatures pour la promotion. Les enfants ont pu r\u00e9cup\u00e9rer des miniatures de jus de fruits, de shampoing, de gel douche, de lait, de pizza, de brosse \u00e0 dents et m\u00eame un mini-multicuiseur. Lenta a \u00e9tendu la promotion des objets \u00e0 collectionner \u00e0 d&rsquo;autres jouets sur le th\u00e8me des supermarch\u00e9s.<\/p>\n<p>La promotion des objets \u00e0 collectionner s&rsquo;est d\u00e9roul\u00e9e sur une p\u00e9riode de six semaines. Pour chaque 1 000 roubles (environ 15 \u20ac) d\u00e9pens\u00e9s dans les hypermarch\u00e9s ou 500 roubles (environ 7,50 \u20ac) d\u00e9pens\u00e9s dans les supermarch\u00e9s, les clients recevaient un flowpack. Lors de l&rsquo;achat de certains produits de grande consommation mis en avant, qui changeaient chaque semaine, le client recevait un flowpack suppl\u00e9mentaire. Lenta a \u00e9galement organis\u00e9 deux journ\u00e9es d&rsquo;\u00e9change r\u00e9ussies, qui ont permis aux enfants de compl\u00e9ter leur collection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cbd5fd5 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cbd5fd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c3dc85f\" data-id=\"2c3dc85f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f14f76 elementor-widget elementor-widget-heading\" data-id=\"40f14f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247c1dba elementor-widget elementor-widget-text-editor\" data-id=\"247c1dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Boost a men\u00e9 des recherches aupr\u00e8s de pr\u00e8s de 3 000 acheteurs en Russie pendant la promotion. Pr\u00e8s de 70% ont particip\u00e9 \u00e0 la promotion et ont collect\u00e9 les Minis pour eux-m\u00eames ou pour d&rsquo;autres personnes, tandis que plus de 93% ont eu un avis positif sur la campagne. La plupart des acheteurs (87,7%) ont \u00e9galement d\u00e9clar\u00e9 que leur comportement d&rsquo;achat et leurs achats avaient \u00e9t\u00e9 affect\u00e9s par la promotion, que ce soit en termes de montant d\u00e9pens\u00e9 ou de fr\u00e9quence.  <br \/><a href=\"https:\/\/www.youtube.com\/watch?time_continue=3&amp;v=5y1wRDX-pPM\">https:\/\/www.youtube.com\/watch?time_continue=3&amp;v=5y1wRDX-pPM<\/a><br \/><a href=\"https:\/\/lentna.ru\/mini-lenta-3\">https:\/\/lentna.ru\/mini-lenta-3<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bbaafa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bbaafa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f46395\" data-id=\"73f46395\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45120772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45120772\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-370b591a\" data-id=\"370b591a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409a0414 elementor-widget elementor-widget-heading\" data-id=\"409a0414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71f1b9e6\" data-id=\"71f1b9e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579eea70 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"579eea70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brief Apr\u00e8s le succ\u00e8s d&rsquo;une promotion sur les objets de collection con\u00e7ue par Boost pour le d\u00e9taillant russe Lenta en 2016 et 2017, ce dernier a d\u00e9cid\u00e9 de retenter sa chance en 2018. Boost a \u00e9t\u00e9 charg\u00e9 de cr\u00e9er une nouvelle ligne de produits miniatures, ou \u00ab\u00a0Minis\u00a0\u00bb, qui ont \u00e9t\u00e9 mis en vente dans les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[763],"class_list":["post-8140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LENTA Minimania 1-2-3 - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/lenta-minimania-1-2-3\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LENTA Minimania 1-2-3 - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Brief Apr\u00e8s le succ\u00e8s d&rsquo;une promotion sur les objets de collection con\u00e7ue par Boost pour le d\u00e9taillant russe Lenta en 2016 et 2017, ce dernier a d\u00e9cid\u00e9 de retenter sa chance en 2018. 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