{"id":8548,"date":"2021-10-07T16:04:50","date_gmt":"2021-10-07T16:04:50","guid":{"rendered":"https:\/\/boosttest.org\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole"},"modified":"2021-11-30T16:07:20","modified_gmt":"2021-11-30T16:07:20","slug":"des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole","title":{"rendered":"Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l’\u00e9cole."},"content":{"rendered":"\t\t
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Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l’\u00e9cole.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l'\u00e9cole. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En collaboration avec Lightspeed GMI, une organisation mondiale de recherche int\u00e9gr\u00e9e, Boost a men\u00e9 une \u00e9tude sur les licences de marque en Italie et en Espagne afin d’obtenir un aper\u00e7u clair des marques que les enfants connaissent, aiment et aspirent \u00e0 collectionner pendant une promotion. En f\u00e9vrier 2018, tant en Espagne qu’en Italie, 500 parents et 500 enfants de diff\u00e9rentes tranches d’\u00e2ges ont \u00e9t\u00e9 interrog\u00e9s sur leur opinion concernant les c\u00e9l\u00e8bres marques pour enfants, telles que Disney, Barbie et Emoji.<\/p>\n

Dans l’ensemble, l’appr\u00e9ciation et la notori\u00e9t\u00e9 de nombreuses marques sont tr\u00e8s \u00e9lev\u00e9es, mais la plupart des marques penchent pour un certain sexe. M\u00eame la marque la plus connue et la plus appr\u00e9ci\u00e9e, Disney, montre une diff\u00e9rence d’appr\u00e9ciation entre les gar\u00e7ons et les filles, et les groupes d’\u00e2ges sont \u00e9galement tr\u00e8s diff\u00e9rents. <\/p>\n

Mais ces marques sont-elles cool ? Tu peux les emmener \u00e0 l’\u00e9cole ? Les gar\u00e7ons pr\u00e9f\u00e8rent prendre les marques masculines, les filles faisant le contraire. En Italie, ce sont les Emoji et le WWF qui pr\u00e9sentent le facteur de coolitude le plus \u00e9lev\u00e9 (plus de 75 %). En Espagne, Dreamworks et Emoji sont les deux marques unisexes qui obtiennent un score \u00e9lev\u00e9 aupr\u00e8s des deux sexes, puisque 73 % des enfants espagnols d\u00e9clarent qu’ils les apporteraient pour les montrer \u00e0 leurs amis. <\/p>\n

Il y a une diff\u00e9rence de groupe d’\u00e2ge, car \u00ab\u00a0\u00eatre cool\u00a0\u00bb devient plus important \u00e0 un \u00e2ge plus avanc\u00e9 et les enfants plus \u00e2g\u00e9s sont g\u00e9n\u00e9ralement \u00e0 l’origine de l’engouement pour la promotion d’une campagne de produits \u00e0 collectionner. L’\u00e9tude montre qu’\u00e0 l’\u00e2ge de 11-12 ans, les enfants trouvent les marques telles que WWF et Emoji plus cool et int\u00e9ressantes. En Italie, c’est m\u00eame le cas pour toutes les tranches d’\u00e2ge. Les parents n’ont pas une grande influence sur le succ\u00e8s d’un programme d’articles \u00e0 collectionner, sauf lorsqu’ils n’aiment vraiment pas une certaine marque. Cela semble \u00eatre le cas pour les lapins cr\u00e9tins et les tortues ninja, par exemple.<\/p>\n

En conclusion, les marques qui s’adressent \u00e0 un large groupe cible, comme Emoji et WWF, sont parfaites pour l’\u00e9cole. Ils plaisent tant aux gar\u00e7ons qu’aux filles des diff\u00e9rents groupes d’\u00e2ges. Les enfants plus \u00e2g\u00e9s, en g\u00e9n\u00e9ral, l’appr\u00e9cient encore plus que les plus jeunes et les enfants plus \u00e2g\u00e9s sont g\u00e9n\u00e9ralement \u00e0 l’origine de l’engouement pour une promotion de produits \u00e0 collectionner.<\/p>\n

Mario Schwegler, PDG de Boost Group : \u00ab\u00a0Lors du choix d’une licence pour une promotion de produits \u00e0 collectionner, il est tr\u00e8s important de ne pas se contenter de regarder la notori\u00e9t\u00e9 d’une marque sp\u00e9cifique. Si vous voulez que la promotion de produits \u00e0 collectionner soit un succ\u00e8s et cr\u00e9e un engouement, vous devez vous assurer que la licence et le support attirent un large groupe cible. Des \u00e9tudes approfondies nous aident \u00e0 mieux comprendre ce que les enfants aiment et veulent collectionner et confirment que les campagnes de marketing peuvent \u00eatre tr\u00e8s r\u00e9ussies gr\u00e2ce \u00e0 des licences innovantes et parfois surprenantes\u00a0\u00bb.<\/p>\n

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Guid\u00e9s par nos valeurs, nous soutenons\nle d\u00e9veloppement d'un futur \ndurable !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContactez-nous ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l’\u00e9cole. En collaboration avec Lightspeed GMI, une organisation mondiale de recherche int\u00e9gr\u00e9e, Boost a men\u00e9 une \u00e9tude sur les licences de marque en Italie et en Espagne afin d’obtenir un aper\u00e7u clair des marques que les enfants connaissent, aiment et aspirent \u00e0 collectionner pendant […]<\/p>\n","protected":false},"author":1,"featured_media":20980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430,48,38],"tags":[763],"class_list":["post-8548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collectibles-news","category-corporate-news","category-news","tag-collectibles-promotions-fr"],"yoast_head":"\nDes marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l'\u00e9cole. - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l'\u00e9cole. - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l’\u00e9cole. En collaboration avec Lightspeed GMI, une organisation mondiale de recherche int\u00e9gr\u00e9e, Boost a men\u00e9 une \u00e9tude sur les licences de marque en Italie et en Espagne afin d’obtenir un aper\u00e7u clair des marques que les enfants connaissent, aiment et aspirent \u00e0 collectionner pendant […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\" \/>\n<meta property=\"og:site_name\" content=\"Boost Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T16:04:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-30T16:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/11\/Kids-at-School-1920-x-1080-px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boost_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"boost_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole#article\",\"isPartOf\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\"},\"author\":{\"name\":\"boost_admin\",\"@id\":\"https:\/\/boostgroup.eu\/it\/#\/schema\/person\/aa29531509101d6bc6a8be66c15cda35\"},\"headline\":\"Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l’\u00e9cole.\",\"datePublished\":\"2021-10-07T16:04:50+00:00\",\"dateModified\":\"2021-11-30T16:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\"},\"wordCount\":581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/11\/Kids-at-School-1920-x-1080-px.jpg\",\"keywords\":[\"Collectibles Promotions\"],\"articleSection\":[\"Collectibles Promotions News\",\"Corporate news\",\"News\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\",\"url\":\"https:\/\/boostgroup.eu\/fr\/des-marques-comme-emoji-et-wwf-sont-cool-a-emmener-a-lecole\",\"name\":\"Des marques comme emoji et WWF sont cool \u00e0 emmener \u00e0 l'\u00e9cole. - 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