{"id":23893,"date":"2021-12-14T16:58:45","date_gmt":"2021-12-14T16:58:45","guid":{"rendered":"https:\/\/boosttest.org\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso"},"modified":"2021-12-16T14:19:12","modified_gmt":"2021-12-16T14:19:12","slug":"chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso","title":{"rendered":"Chiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 – Nespresso"},"content":{"rendered":"\t\t
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Chiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 – Nespresso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Come primo punto di riferimento per Nestl\u00e9 da oltre 15 anni in Svizzera, il Gruppo Boost \u00e8 stato invitato a trasmettere il marchio Nespresso ai clienti attraverso le promozioni del punto vendita (POS). Boost ha installato in pochi giorni il materiale di merchandising temporaneo seguendo l’identit\u00e0 aziendale Nespresso, garantendo la massima visibilit\u00e0 e mantenendo buoni rapporti con i rappresentanti nei diversi siti.
Nell’ultimo anno, Boost Group ha lanciato molte campagne promozionali nazionali sul mercato svizzero con il marchio Nespresso. Questi hanno permesso al marchio di aumentare la sua visibilit\u00e0 durante i periodi chiave dell’anno, di promuovere la sua macchina e caff\u00e8 Grands Crus, e di interagire con i clienti esistenti e nuovi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost Group ha maturato una pluriennale esperienza nel settore del merchandising e ha messo a punto uno specifico modello e approccio POS per soddisfare le esigenze di Nespresso. Il nostro centro di materiali e logistica ha immagazzinato, preparato e spedito pi\u00f9 di 1.000 kit POS. Ci\u00f2 ha garantito che i materiali corretti sono stati consegnati a ogni POS con precisione.
Metodi di formazione efficaci hanno preparato il grande pool di merchandiser esperti, garantendo l’attuazione di essi in pochi giorni. Il processo di controllo di back-office, che ha monitorato i progressi in tempo reale, ha anche garantito l’esecuzione delle campagne di alta qualit\u00e0.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’attivit\u00e0 principale di Nespresso consiste nella produzione del miglior caff\u00e8 di qualit\u00e0 in monodose. La solida esperienza e competenza di Boost Group nell’attivazione dello shopper, in crescita dal 1987, ci ha permesso di comprendere a fondo l’esigenza di un servizio di alta qualit\u00e0 per i clienti e di portare loro un momento di genuino piacere nell’area degustazione.
La campagna estiva POS si \u00e8 svolta in pi\u00f9 di 250 negozi in Svizzera ed \u00e8 stata presentata agli acquirenti per diverse settimane. Boost ha gestito pi\u00f9 di 1.000 POS, ciascuno dei quali \u00e8 stato stabilito e organizzato nello shop entro due giorni da un team di 70 merchandiser.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, noi supportiamo\nlo sviluppo di un sistema sostenibile \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Come primo punto di riferimento per Nestl\u00e9 da oltre 15 anni in Svizzera, il Gruppo Boost \u00e8 stato invitato a trasmettere il marchio Nespresso ai clienti attraverso le promozioni del punto vendita (POS). Boost ha installato in pochi giorni il materiale di merchandising temporaneo seguendo l’identit\u00e0 aziendale Nespresso, garantendo la massima visibilit\u00e0 e mantenendo […]<\/p>\n","protected":false},"author":1,"featured_media":23213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,17],"tags":[771],"class_list":["post-23893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-shopper-marketing","tag-shopper-marketing-it"],"yoast_head":"\nChiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 - Nespresso - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 - Nespresso - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Come primo punto di riferimento per Nestl\u00e9 da oltre 15 anni in Svizzera, il Gruppo Boost \u00e8 stato invitato a trasmettere il marchio Nespresso ai clienti attraverso le promozioni del punto vendita (POS). Boost ha installato in pochi giorni il materiale di merchandising temporaneo seguendo l’identit\u00e0 aziendale Nespresso, garantendo la massima visibilit\u00e0 e mantenendo […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\" \/>\n<meta property=\"og:site_name\" content=\"Boost Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T16:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T14:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/12\/Manor-Basel-AG-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"boost_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"boost_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso#article\",\"isPartOf\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\"},\"author\":{\"name\":\"boost_admin\",\"@id\":\"https:\/\/boostgroup.eu\/it\/#\/schema\/person\/aa29531509101d6bc6a8be66c15cda35\"},\"headline\":\"Chiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 – Nespresso\",\"datePublished\":\"2021-12-14T16:58:45+00:00\",\"dateModified\":\"2021-12-16T14:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boostgroup.eu\/wp-content\/uploads\/2021\/12\/Manor-Basel-AG-1.jpg\",\"keywords\":[\"Shopper Marketing\"],\"articleSection\":[\"Case Studies\",\"Demonstration\",\"Display\/POS\",\"Shopper Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\",\"url\":\"https:\/\/boostgroup.eu\/it\/chiamare-tutti-gli-amanti-del-caffe-nestle-nespresso\",\"name\":\"Chiamare tutti gli amanti del caff\u00e8: Nestl\u00e9 - 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