{"id":7605,"date":"2021-10-15T08:59:52","date_gmt":"2021-10-15T08:59:52","guid":{"rendered":"https:\/\/boosttest.org\/nestle-e-coop-tutto-per-la-tua-fonduta"},"modified":"2021-11-09T17:21:02","modified_gmt":"2021-11-09T17:21:02","slug":"nestle-e-coop-tutto-per-la-tua-fonduta","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/nestle-e-coop-tutto-per-la-tua-fonduta","title":{"rendered":"Nestl\u00e9 e Coop – “Kit per la tua fonduta”"},"content":{"rendered":"\t\t
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Nestl\u00e9 e Coop – “Kit per la tua fonduta”<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Poco prima di Natale Boost Group ha realizzato – su incarico di Nestl\u00e9 e Coop – una promozione intercategoriale con i marchi Thomy, Maggi e Satrap sul tema “Kit per la tua fonduta”. La promozione riuniva elegantemente una dimostrazione del set chinoise con la degustazione dei brodi Maggi e delle salse chinoise Thomy’s, e aveva come target principale le famiglie e gli amanti in generale del piatto nazionale svizzero. La promozione ha anche fornito l’ispirazione per la prossima stagione festiva.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il cross-category \u00e8 una forma speciale di promozione in cui almeno due marchi realizzano attivit\u00e0 di comunicazione integrate, e trasmettono un messaggio uniforme a un gruppo target reciprocamente rilevante. In questo modo ai clienti di una determinata localit\u00e0 vengono offerte soluzioni a tutto tondo, e le esigenze dei clienti vengono generate attraverso diverse categorie. Inoltre i costi di promozione possono essere condivisi o un budget pubblicitario pi\u00f9 grande diventa disponibile.<\/p>\n

La piattaforma di marketing di Cross Impact Coop, in particolare lo strumento DDB con la Powertower, \u00e8 molto apprezzata dai clienti della Coop. La Powertower \u00e8 disponibile in circa 160 punti vendita e fornisce tutti i principali servizi ad un prezzo imbattibile: la pianificazione dalla A alla Z, la selezione mirata e la formazione individuale del personale promozionale, la stampa e la distribuzione del materiale pubblicitario e il reporting finale con i dati chiave. L’attenzione si concentra sui seguenti obiettivi: presentare e spiegare il prodotto, migliorare il profilo e la copertura del prodotto, acquisire acquirenti per la prima volta e ripetitivi, far provare il prodotto a potenziali clienti e aumentare le vendite in generale.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kilian Hecht: Acquirente, apparecchi elettrici N16 alla Coop<\/p>\n

“La possibilit\u00e0 di presentare gli elettrodomestici insieme ai marchi alimentari migliora notevolmente la risposta emotiva al POS, trasmette l’ispirazione intercategoriale in modo ottimale e aumenta significativamente il tasso di acquisti d’impulso”.<\/p>\n

Frank Wilde, Responsabile Marketing per i prodotti Thomy di Nestl\u00e9<\/p>\n

“Con queste promozioni a tema, Nestl\u00e9 mira ad aumentare il tasso di acquisti d’impulso in tutte le categorie e a generare ulteriori punti di contatto ad alto impatto nel punto vendita, aprendo cos\u00ec efficacemente nuovi gruppi target per i marchi”.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Poco prima di Natale Boost Group ha realizzato – su incarico di Nestl\u00e9 e Coop – una promozione intercategoriale con i marchi Thomy, Maggi e Satrap sul tema “Kit per la tua fonduta”. La promozione riuniva elegantemente una dimostrazione del set chinoise con la degustazione dei brodi Maggi e delle salse chinoise Thomy’s, e […]<\/p>\n","protected":false},"author":1,"featured_media":7245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,26],"tags":[771],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-tasting","tag-shopper-marketing-it"],"yoast_head":"\nNestl\u00e9 e Coop - "Kit per la tua fonduta" - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/nestle-e-coop-tutto-per-la-tua-fonduta\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 e Coop - "Kit per la tua fonduta" - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Poco prima di Natale Boost Group ha realizzato – su incarico di Nestl\u00e9 e Coop – una promozione intercategoriale con i marchi Thomy, Maggi e Satrap sul tema “Kit per la tua fonduta”. 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