{"id":7769,"date":"2021-10-08T18:25:13","date_gmt":"2021-10-08T18:25:13","guid":{"rendered":"https:\/\/boosttest.org\/orell-fussli-thalia-oft"},"modified":"2021-11-08T11:00:52","modified_gmt":"2021-11-08T11:00:52","slug":"orell-fussli-thalia-oft","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/orell-fussli-thalia-oft","title":{"rendered":"Orell F\u00fcssli Thalia (OFT)"},"content":{"rendered":"\t\t
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Orell F\u00fcssli Thalia (OFT)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Orell F\u00fcssli Thalia (OFT) \u00e8 la maggiore catena di librerie sul mercato svizzero.<\/p>

Per lo sviluppo dei suoi canali di vendita, in aggiunta alla vendita on-line e nelle proprie librerie, OFT si concentra su superfici retail ad alta frequenza. Il fattore chiave di successo e\u00b4 la gestione professionale e consistente della propria presenza su questo canale distributivo. Per questo motivo, OFT era alla ricerca di un partner esterno che potesse gestire in maniera tempestiva il corretto posizionamento sugli scaffali e il servizio di approvvigionamento dei punti di vendita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il team Shopper Marketing di Boost Group ha sviluppato e messo a punto un concept complessivo per il servizio ai punti vendita e la gestione degli scaffali. Sono state proposte una gestione settimanale degli scaffali oltre al posizionamento dei prodotti, al merchandising e al processo per le ordinazioni e i resi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La messa in scena e la corretta presentazione della merce sugli scaffali avviene settimanalmente in alcune filiali Coop e comprende, oltre al posizionamento prodotto e al merchandising, anche tutti i processi necessari per le ordinazioni e i resi.<\/p>\n

Concretamente, Boost Group oltre ad un team di merchandiser ha messo a disposizione per questo progetto un team esperto di vendite composto da tre responsabili regionali e un project manager.<\/p>\n

Basandosi sull\u2019 esperienza nella gestione degli scaffali per molteplici marchi, Boost Group fornisce assistenza e consulenza ad OFT e gestisce gli scaffali in molteplici filiali. Il servizio comprende:
– ordinazioni
– resi
– visual merchandising<\/p>

\u201cE\u2019 fondamentale per noi che la presentazione della merce sia piacevole per il cliente, corretta e tempestiva. In questo, Boost Group dimostra competenza e qualit\u00e0 sostenibile\u00bb, ha detto G\u00fcnther Muhr, Responsabile Clienti Aziendali in Orell F\u00fcssli Thalia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Orell F\u00fcssli Thalia (OFT) \u00e8 la maggiore catena di librerie sul mercato svizzero. Per lo sviluppo dei suoi canali di vendita, in aggiunta alla vendita on-line e nelle proprie librerie, OFT si concentra su superfici retail ad alta frequenza. Il fattore chiave di successo e\u00b4 la gestione professionale e consistente della propria presenza su […]<\/p>\n","protected":false},"author":1,"featured_media":6944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,27,24,17,26],"tags":[771],"class_list":["post-7769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-display-pos","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-it"],"yoast_head":"\nOrell F\u00fcssli Thalia (OFT) - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/orell-fussli-thalia-oft\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orell F\u00fcssli Thalia (OFT) - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Orell F\u00fcssli Thalia (OFT) \u00e8 la maggiore catena di librerie sul mercato svizzero. 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