{"id":7812,"date":"2021-10-27T18:12:17","date_gmt":"2021-10-27T18:12:17","guid":{"rendered":"https:\/\/boosttest.org\/cactus-mega-oko-gang"},"modified":"2022-02-11T13:25:03","modified_gmt":"2022-02-11T13:25:03","slug":"cactus-mega-oko-gang","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/cactus-mega-oko-gang","title":{"rendered":"Cactus mega \u00f6ko-gang"},"content":{"rendered":"\t\t
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Cactus mega \u00f6ko-gang<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cactus S.A. Luxembourg mira a educare i bambini in modo leggero e divertente sulla sostenibilit\u00e0 e ad aumentare la consapevolezza di questo argomento. Come clienti del futuro, i bambini possono imparare oggi come agire per preservare la natura – e continuare pi\u00f9 tardi nella vita. Inoltre, \u00e8 importante che l’impostazione di tali campagne sia collegata alla natura locale, per renderla il pi\u00f9 rilevante possibile per i clienti del Lussemburgo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In stretta collaborazione con Cactus, Boost ha sviluppato la ‘Mega \u00d6KO-Gang’. Le campagne e le storie su misura con licenza sostenibile coinvolgono una squadra di animali con superpoteri (e le loro controparti cattive) che aiutano i bambini a proteggere la natura. Ogni animale scelto ha il suo habitat naturale in Lussemburgo e ognuno \u00e8 collegato a uno dei temi che Cactus ha voluto evidenziare nella campagna, come lo spreco alimentare, la biodiversit\u00e0 e la protezione dell’acqua. La loro popolarissima mascotte, Yuppi, ha avuto un ruolo di guida speciale in tutte le attivit\u00e0 della campagna.<\/p>\n

Nel 2019 la Mega \u00d6ko-Gang ha fatto il suo ingresso in Lussemburgo, educando i bambini su temi sostenibili con un album di figurine. Inoltre, l’app Mega \u00d6KO-Gang \u00e8 stata sviluppata per migliorare la giocabilit\u00e0 e dare vita agli speciali personaggi di Mega \u00d6ko-Gang in realt\u00e0 aumentata. Nel 2020 sono tornati, portando i bambini e le loro famiglie nei boschi del Lussemburgo per attivit\u00e0 divertenti ed educative. Nel 2021, la terza campagna Mega \u00d6ko-Gang si \u00e8 concentrata sulle fattorie locali, educando i bambini sulla provenienza del loro cibo, con un nuovo eroe – Ricky il Border Collie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’impegno di Cactus a condurre questa campagna di fidelizzazione sostenibile per tre anni con la Mega \u00d6ko-Gang riflette gi\u00e0 il suo successo. Le campagne hanno avuto un grande successo e si sono rivolte sia ai ragazzi che alle ragazze. I bambini hanno indicato che volevano imparare qualcosa sull’ambiente e hanno apprezzato i personaggi e il tocco divertente. La partecipazione \u00e8 stata estremamente alta e la consapevolezza in Lussemburgo nel suo complesso \u00e8 salita a quasi il 75% solo con la prima campagna. La campagna contribuisce all’immagine locale e sostenibile di Cactus e dimostra che una licenza su misura pu\u00f2 avere ancora pi\u00f9 successo delle licenze cinematografiche conosciute.<\/p>\n

– Approccio a lungo termine con tre anni di Mega \u00d6ko-Gang
– Consapevolezza fino al 75%.
– Tasso di partecipazione superiore al 70%.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, noi supportiamo\nlo sviluppo di un sistema sostenibile \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Cactus S.A. Luxembourg mira a educare i bambini in modo leggero e divertente sulla sostenibilit\u00e0 e ad aumentare la consapevolezza di questo argomento. Come clienti del futuro, i bambini possono imparare oggi come agire per preservare la natura – e continuare pi\u00f9 tardi nella vita. Inoltre, \u00e8 importante che l’impostazione di tali campagne sia […]<\/p>\n","protected":false},"author":1,"featured_media":6926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[768],"class_list":["post-7812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-it"],"yoast_head":"\nCactus mega \u00f6ko-gang - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/cactus-mega-oko-gang\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cactus mega \u00f6ko-gang - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Cactus S.A. Luxembourg mira a educare i bambini in modo leggero e divertente sulla sostenibilit\u00e0 e ad aumentare la consapevolezza di questo argomento. Come clienti del futuro, i bambini possono imparare oggi come agire per preservare la natura – e continuare pi\u00f9 tardi nella vita. 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