{"id":7862,"date":"2021-10-07T18:29:20","date_gmt":"2021-10-07T18:29:20","guid":{"rendered":"https:\/\/boosttest.org\/nescafe-dolce-gusto"},"modified":"2021-11-05T18:40:31","modified_gmt":"2021-11-05T18:40:31","slug":"nescafe-dolce-gusto","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/nescafe-dolce-gusto","title":{"rendered":"Nescaf\u00e9 Dolce Gusto"},"content":{"rendered":"\t\t
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Nescaf\u00e9 Dolce Gusto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nescaf\u00e9 Dolce Gusto \u00e8 uno dei maggiori operatori commerciali del caff\u00e9 in Svizzera. Una su quattro macchine da caff\u00e9 vendute porta il marchio NESCAF\u00c9 Dolce Gusto.<\/p>

Nel 2016 Nescaf\u00e9 Dolce Gusto ha lanciato la campagna svizzera \u00abL\u2019arte di iniziare meglio la giornata\u00bb con cinque variet\u00e0 di caff\u00e8 differenti.<\/p>

In questo contesto, Nescaf\u00e9 Dolce Gusto ha incaricato Boost Group dello svolgimento di un sampling per canalizzare l\u2019attenzione del pubblico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In stazione, i viaggiatori sono accolti al binario dai promoter con dei campioni gratuiti delle cinque variet\u00e0 mattutine da degustarea soli pochi passi presso la Galleria NDG creata appositamente da Boost Group nell\u00b4atrio delle stazioni.<\/p>

I promotori presentano le cinque variet\u00e0 di caff\u00e8 e offrono le bevande ai viaggiatori curiosi in un\u2019atmosfera rilassata presso la Galleria bar\/lounge dove un\u2019artista dipinge e regala prestigiose tazze in ceramica personalizzate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost Group ha presentato al pubblico la gamma delle variet\u00e0 mattutine del caff\u00e9 Dolce Gusto in punti strategici altamente frequentati da consumatori – nelle stazioni di Lucerna, Berna, Basilea e Zurigo.<\/p>

I pendolari sorpresi dai promotori ai binari hanno assaggiato un ottimo caff\u00e8. Ogni giorno, oltre 3500 persone hanno incominciato la propria giornata con un caff\u00e8 di Nescaf\u00e9 Dolce Gusto. Oltre 5000 persone hanno ricevuto una tazza da caff\u00e9 Dolce Gusto prestigiosa e personalizzata.<\/p>

L\u2019ideazione dello stand promozionale, lo staff, la logistica e la realizzazione sono \u201cmade by\u201d Boost Group.<\/p>

Citazione
Jullien Bruderer, Brand Manager Nescaf\u00e9 Dolce Gusto conferma: \u201cNescaf\u00e9 Dolce Gusto sta per l\u2019Arte Moderna del caff\u00e9. Con la campagna attuale comunichiamo fortemente l\u2019arte del Morning Coffee Nescaf\u00e9 Dolce Gusto. Tramite gli eventi promozionali nelle stazioni ferroviarie, Boost Group ha trasmesso il nostro messaggio al target da noi individuato in modo diretto ed immediato.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Nescaf\u00e9 Dolce Gusto \u00e8 uno dei maggiori operatori commerciali del caff\u00e9 in Svizzera. Una su quattro macchine da caff\u00e9 vendute porta il marchio NESCAF\u00c9 Dolce Gusto. Nel 2016 Nescaf\u00e9 Dolce Gusto ha lanciato la campagna svizzera \u00abL\u2019arte di iniziare meglio la giornata\u00bb con cinque variet\u00e0 di caff\u00e8 differenti. In questo contesto, Nescaf\u00e9 Dolce Gusto […]<\/p>\n","protected":false},"author":1,"featured_media":6950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,17,26],"tags":[771],"class_list":["post-7862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-it"],"yoast_head":"\nNescaf\u00e9 Dolce Gusto - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/nescafe-dolce-gusto\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 Dolce Gusto - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Nescaf\u00e9 Dolce Gusto \u00e8 uno dei maggiori operatori commerciali del caff\u00e9 in Svizzera. Una su quattro macchine da caff\u00e9 vendute porta il marchio NESCAF\u00c9 Dolce Gusto. Nel 2016 Nescaf\u00e9 Dolce Gusto ha lanciato la campagna svizzera \u00abL\u2019arte di iniziare meglio la giornata\u00bb con cinque variet\u00e0 di caff\u00e8 differenti. 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Una su quattro macchine da caff\u00e9 vendute porta il marchio NESCAF\u00c9 Dolce Gusto. Nel 2016 Nescaf\u00e9 Dolce Gusto ha lanciato la campagna svizzera \u00abL\u2019arte di iniziare meglio la giornata\u00bb con cinque variet\u00e0 di caff\u00e8 differenti. 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