{"id":7930,"date":"2021-10-22T12:43:34","date_gmt":"2021-10-22T12:43:34","guid":{"rendered":"https:\/\/boosttest.org\/supermarches-match-emoji-carte-adesive"},"modified":"2021-11-11T12:55:55","modified_gmt":"2021-11-11T12:55:55","slug":"supermarches-match-emoji-carte-adesive","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/supermarches-match-emoji-carte-adesive","title":{"rendered":"Supermarch\u00e9s Match- emoji\u00ae carte adesive"},"content":{"rendered":"\t\t
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Supermarch\u00e9s Match- emoji\u00ae carte adesive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La catena di supermercati \u2018Supermarch\u00e9s Match\u2019 era in cerca di una promozione per la ripresa della scuola con un concetto divertente e una licenza nuova e innovativa senza precedenti. Per lo sviluppo di questa campagna con prodotti da collezionare Boost si \u00e8 basata principalmente su un abbinamento di due supporti, uno da offrire a ogni acquisto del valore di \u20ac 15,00, e l\u2019altro con un valore percepito pi\u00f9 elevato, da offrire con acquisti FMCG selezionati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La licenza emoji \u00e8 risultata perfetta per questa promozione con prodotti collezionabili, in quanto le icone sono note a tutti e attirano un vasto pubblico. Ci\u00f2 ha ispirato un tipo speciale di adesivo e una promozione con prodotti collezionabili speciali per bambini. Per ogni acquisto del valore di \u20ac 15,00 presso Supermarch\u00e9s Match, i clienti hanno ricevuto una bustina contenente due figurine adesive emoji, e con l’acquisto dei prodotti FMCG selezionati hanno ricevuto una bustina aggiuntiva con una palla elastica emoji gigante. Le palle elastiche giganti contenevano all\u2019interno personaggi emoji o un\u2019immagine emoji. Per collezionare gli adesivi o le figurine adesive i clienti potevano richiedere gratuitamente un album da collezione presentando la tessera fedelt\u00e0 alla cassa; ci\u00f2 ha permesso alla catena Supermarch\u00e9s Match di attivare il programma di fedelt\u00e0. Oltre ai prodotti collezionabili, Boost ha fornito vari articoli di merchandising che i clienti potevano acquistare. Erano in vendita varie felpe, portachiavi e coprimatite emoji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La campagna \u201cLe Collector emoji\u201d si \u00e8 svolta presso i Supermarch\u00e9s Match per 8 settimane in 117 negozi in Francia per premiare i clienti con milioni di bustine con vari prodotti collezionabili emoji. Boost ha sviluppato e prodotto tutti i contenuti, i prodotti collezionabili e gli articoli di merchandising associati alla campagna.<\/p>

Grazie a questa promozione con prodotti collezionabili, Supermarch\u00e9s Match \u00e8 riuscita a stimolare le famiglie, ad attrarre nuovi clienti e a incentivare i clienti esistenti a spendere di pi\u00f9. Durante queste 8 settimane si \u00e8 registrato un aumento significativo delle vendite e della quota di mercato. Marion van Mullem, responsabile del marketing e delle comunicazioni presso Supermarch\u00e9s Match, ha dichiarato: “Scegliendo la licenza emoji\u00ae con Boost, Supermarch\u00e9s Match voleva utilizzare una licenza emergente con un concetto ben definito, per raggiungere un pubblico transgenerazionale\u201d. Gli emoji\u00ae non soltanto sono delle divertenti piccole icone, ma illustrano anche i nostri messaggi giornalieri, sono dinamici e umoristici. Abbiamo svolto una promozione con prodotti collezionabili di qualit\u00e0 grazie all\u2019ottimo lavoro dei nostri team e del team Boost.\u201d<\/p>

Per guardare una pubblicit\u00e0 di Supermarch\u00e9s Match fare clic qui:<\/p>

https:\/\/www.youtube.com\/watch?v=y_KILI3L5RQ<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing La catena di supermercati \u2018Supermarch\u00e9s Match\u2019 era in cerca di una promozione per la ripresa della scuola con un concetto divertente e una licenza nuova e innovativa senza precedenti. Per lo sviluppo di questa campagna con prodotti da collezionare Boost si \u00e8 basata principalmente su un abbinamento di due supporti, uno da offrire a […]<\/p>\n","protected":false},"author":1,"featured_media":6878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[768],"class_list":["post-7930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-it"],"yoast_head":"\nSupermarch\u00e9s Match- emoji\u00ae carte adesive - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/supermarches-match-emoji-carte-adesive\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarch\u00e9s Match- emoji\u00ae carte adesive - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing La catena di supermercati \u2018Supermarch\u00e9s Match\u2019 era in cerca di una promozione per la ripresa della scuola con un concetto divertente e una licenza nuova e innovativa senza precedenti. 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