{"id":7948,"date":"2021-10-08T16:12:35","date_gmt":"2021-10-08T16:12:35","guid":{"rendered":"https:\/\/boosttest.org\/emte-tempo-di-esperimenti"},"modified":"2021-11-11T13:47:41","modified_gmt":"2021-11-11T13:47:41","slug":"emte-tempo-di-esperimenti","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/emte-tempo-di-esperimenti","title":{"rendered":"EMT\u00c9 &#8211; Tempo di esperimenti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7948\" class=\"elementor elementor-7948 elementor-3078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ccbe1 elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"48ccbe1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-866ed7e\" data-id=\"866ed7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c02c3e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c02c3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ebbee2a\" data-id=\"ebbee2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94fe988 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"94fe988\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:0,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EMT\u00c9 &#8211; Tempo di esperimenti<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba7870 elementor-widget__width-auto animated-slow elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fba7870\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c17a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c17a57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1746fc14\" data-id=\"1746fc14\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f3f7178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3f7178\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a3533eb\" data-id=\"4a3533eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5917b1f0 elementor-widget elementor-widget-heading\" data-id=\"5917b1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74db4115 elementor-widget elementor-widget-text-editor\" data-id=\"74db4115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EMT\u00c9 Supermarkten stava cercando una promozione che ingaggiasse il target famiglie con bambini con un contenuto altamente educativo abbinato al divertimento. L\u00b4obiettivo: aumentare sia l&#8217;afflusso dei clienti sia il carrello medio di spesa. Yvette Florussen, campaign manager Foodretail presso Sligro Food Group Nederland B.V., afferma: \u201cStavamo ricercando un concept promozionale completamente nuovo per EMT\u00c9 Supermarkten, dedicato a bambini oltre i 6 anni, e che fosse una novit\u00e0 assoluta in Europa.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e2c5619 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e2c5619\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4232f089\" data-id=\"4232f089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ce0043 elementor-widget elementor-widget-heading\" data-id=\"65ce0043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6d957 elementor-widget elementor-widget-text-editor\" data-id=\"16f6d957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Boost Group ha sviluppato un concept innovativo dedicato alle famiglie: Proefjeslab &#8211; science master. Per ogni 10\u20ac spesi, i clienti EMTE\u00b4 ricevono 2 schede collezionabili con cui i bambini, o da soli o con l&#8217;aiuto dei genitori, possono dedicarsi ad interessanti esperimenti di carattere scientifico. La collezione scientifica era corredata da un album e tre diversi kit per esperimenti. In aggiunta alla collezione si \u00e8 svolto un concorso per i giovani scienziati in erba in collaborazione con il NEMO Science Centre di Amsterdam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-293f69e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"293f69e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52b9a0e7\" data-id=\"52b9a0e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30eede7d elementor-widget elementor-widget-heading\" data-id=\"30eede7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620daff6 elementor-widget elementor-widget-text-editor\" data-id=\"620daff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In collaborazione con Stichting C3 \u2013 la fondazione olandese che sostiene giovani talenti nel campo della scienza \u2013 Boost Group ha sviluppato e prodotto tutti i contenuti, i materiali e i giochi della campagna promozionale. La promozione Proefjeslab si \u00e8 svolta per sei settimane in 130 punti vendita di EMT\u00c9 Supermarkten nei Paesi Bassi con una distribuzione di oltre 9 milioni di flow pack.<\/p><p>Yvette Florussen: \u201cGrazie a Boost Group abbiamo premiato i nostri clienti e siamo riusciti ad aumentare l&#8217;afflusso nei punti vendita con una comunicazione a 360 gradi molto interessante: il testimonial della campagna era il famoso attore olandese Pepijn Gunneweg. E&#8217; stata una promozione di collezionabili fuori dal comune, ben accetta dai genitori grazie al valore scientifico aggiunto che abbiamo trasmettesso ai bambini.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14fdf6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14fdf6f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60d85879\" data-id=\"60d85879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a3705c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a3705c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66efa197\" data-id=\"66efa197\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49419ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49419ef8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bc1aa6b\" data-id=\"6bc1aa6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eb54990 elementor-widget elementor-widget-heading\" data-id=\"5eb54990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61ab9fff\" data-id=\"61ab9fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bc765 elementor-align-center BoostgroupButton-4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"66bc765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boostgroup.eu\/it\/contatta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Briefing EMT\u00c9 Supermarkten stava cercando una promozione che ingaggiasse il target famiglie con bambini con un contenuto altamente educativo abbinato al divertimento. L\u00b4obiettivo: aumentare sia l&#8217;afflusso dei clienti sia il carrello medio di spesa. Yvette Florussen, campaign manager Foodretail presso Sligro Food Group Nederland B.V., afferma: \u201cStavamo ricercando un concept promozionale completamente nuovo per EMT\u00c9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[768],"class_list":["post-7948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EMT\u00c9 - Tempo di esperimenti - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/emte-tempo-di-esperimenti\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMT\u00c9 - Tempo di esperimenti - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing EMT\u00c9 Supermarkten stava cercando una promozione che ingaggiasse il target famiglie con bambini con un contenuto altamente educativo abbinato al divertimento. 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