{"id":7971,"date":"2021-10-08T16:41:36","date_gmt":"2021-10-08T16:41:36","guid":{"rendered":"https:\/\/boosttest.org\/esselunga-superfoodies"},"modified":"2021-11-11T13:35:10","modified_gmt":"2021-11-11T13:35:10","slug":"esselunga-superfoodies","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/esselunga-superfoodies","title":{"rendered":"Esselunga – SuperFoodies"},"content":{"rendered":"\t\t
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Esselunga – SuperFoodies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esselunga, da sempre sinonimo di efficienza nell\u2019ambito del food retail e di innovazione per il loyalty marketing che ne discende per l\u2019Europa tutta, ha lanciato alla fine della primavera scorsa i Super Foodies in Italia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esselunga \u00e8 sinonimo di cibo fresco e sano. Una corretta e sana alimentazione \u00e8 uno dei fattori che pi\u00f9 influenzano il wellbeing. Salvare, poi, il nostro pianeta grazie all\u2019utilizzo di fonti sostenibili e condizioni di lavoro eque ed etiche, applicando metodi di riciclo innovativi per risparmiare risorse preziose, \u00e8 nostro tassativo dovere oggi, per provare a far vivere meglio le generazioni di domani.<\/p>

Super Foodies \u00e8 un concept di prodotti giocattolo collezionabili per bambini ideato, disegnato, prodotto e venduto da Boost Collectibles ad Esselunga avente come focus l\u2019educazione alla corretta alimentazione da diffondersi in modo ludico. Frutta e Verdura si sono cos\u00ec trasformate in Supereroi!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A partire dal 2 maggio e fino allo scorso 26 giugno, i clienti che hanno fatto la spesa in ognuno dei 158 punti vendita Esselunga distribuiti nell\u2019Italia settentrionale e centrale hanno potuto cos\u00ec collezionare 24 personaggi 3D diversi dal solito perch\u00e9 interamente realizzati in plastica riciclata, 4 portachiavi speciali e 34 carte da gioco da abbinare idealmente alle 100 carte da gioco in vendita dal 7 aprile al 31 luglio 2019 in tutte le edicole italiane. Inoltre, il lancio edicola \u00e8 stato supportato da uno speciale starter pack contenente un magazine di 32 pagine, una scatola da collezione per raccogliere tutte le carte da gioco e un fumetto. Il lancio edicola ha avuto il preciso scopo, in una prima fase di teasing, di creare awareness verso un brand non conosciuto dai bambini fino a quel momento e nella fase successiva, che ancora permane, di ampliare il senso di collection per i Super Foodies.<\/p>

\u201cEssendo passati da una recente fase di ristrutturazione aziendale, siamo onorati che Esselunga abbia selezionato i Super Foodies come progetto e Boost Collectibles come partner alla prima occasione di collaborazione possibile\u201d afferma Marcello Leonardi, Amministratore Delegato di Boost Italia S.r.l. con sede operativa a Milano per tutta l\u2019Europa meridionale. L’oceano di plastica e le spiagge inquinate sono uno dei problemi pi\u00f9 visibili oggi. Per questa campagna oltre 50 milioni di personaggi 3D da collezionare sono state prodotti, in questo senso, con materiale plastico riciclato certificato.<\/p>

Boost Collectibles \u00e8 leader in questo nuovo segmento di giocattoli realizzati con materiali riciclati al 100%. Lavoriamo a stretto contatto con i nostri clienti e partner al fine di avere la migliore soluzione \u2013 sempre su misura -per i singoli mercati e per le singole esigenze.<\/p>

Boost Collectibles \u00e8 certificata BSCI e FSC da diversi anni per soddisfare i pi\u00f9 alti standard produttivi, etici e di sostenibilit\u00e0 ambientale.<\/p>

Vedi campagna TV: https:\/\/vimeo.com\/352691371<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Esselunga, da sempre sinonimo di efficienza nell\u2019ambito del food retail e di innovazione per il loyalty marketing che ne discende per l\u2019Europa tutta, ha lanciato alla fine della primavera scorsa i Super Foodies in Italia. Soluzione Esselunga \u00e8 sinonimo di cibo fresco e sano. Una corretta e sana alimentazione \u00e8 uno dei fattori che […]<\/p>\n","protected":false},"author":1,"featured_media":6896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[768],"class_list":["post-7971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-it"],"yoast_head":"\nEsselunga - SuperFoodies - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/esselunga-superfoodies\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esselunga - SuperFoodies - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Esselunga, da sempre sinonimo di efficienza nell\u2019ambito del food retail e di innovazione per il loyalty marketing che ne discende per l\u2019Europa tutta, ha lanciato alla fine della primavera scorsa i Super Foodies in Italia. 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