{"id":7979,"date":"2021-10-08T16:05:37","date_gmt":"2021-10-08T16:05:37","guid":{"rendered":"https:\/\/boosttest.org\/okey-creare-la-magia-con-le-emoji"},"modified":"2021-12-14T14:57:48","modified_gmt":"2021-12-14T14:57:48","slug":"okey-creare-la-magia-con-le-emoji","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/it\/okey-creare-la-magia-con-le-emoji","title":{"rendered":"O’KEY: creare la magia con le emoji"},"content":{"rendered":"\t\t
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O’KEY: creare la magia con le emoji<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il Capodanno \u00e8 un periodo magico e divertente che consente di condividere le emozioni con chi si ama. O’Key voleva usare personaggi emoji ben noti che potessero aumentare l’interesse per la sua promozione.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost ha suggerito una campagna mista – offrendo premi istantanei e oggetti da collezione – con i personaggi emoji preferiti. Per ogni 1.000 rubli spesi, i clienti hanno ricevuto dei flowpack gratuito con adesivi e carte. Per ogni 1.200 rubli, abbiamo dato un braccialetto emoji. Chi raccoglieva dieci bollini (un bollino per ogni 300 rubli spesi) poteva scambiarli con uno sconto del 70% sui peluche emoji.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Risultati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La campagna \u00e8 stata un enorme successo, i peluche sono stati venduti molto rapidamente. Una speciale applicazione mobile con emoji di O’Key, un gioco di corsa, marchi AR (realt\u00e0 aumentata) e collezione digitale \u00e8 stata molto popolare tra gli acquirenti di O’Key.<\/p>\n

“La nostra campagna ‘Create magic’ intorno a Capodanno ha avuto molto successo”, dice Olga Surnina, Direttore Marketing di O’Key. “\u00c8 stata una campagna di vendita al dettaglio unica con un focus ecologico ed \u00e8 andata particolarmente bene considerando le difficolt\u00e0 che tutti noi abbiamo affrontato nell’anno 2020. Abbiamo visto molto interesse per il nostro concorso creativo. I suoi forti elementi di fai da te, con i bambini che colorano o decorano i nostri giocattoli di legno, hanno reso la campagna ancora pi\u00f9 speciale. Grazie a Boost, la fornitura dei prodotti della campagna \u00e8 stata consegnata in tempo e tutto \u00e8 andato bene”.<\/em>
https:\/\/aktsii-promo.ru\/okey-emoji<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ANNO APPROCCIO A LUNGO TERMINE DI MEGA \u00d6KO-GANG<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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75%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AUMENTO DELLA CONSAPEVOLEZZA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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70%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MEDIA DI PARTECIPAZIONE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Guidati dai nostri valori, sosteniamo\nlo sviluppo di un sistema sostenibile per il \nfuturo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContattaci ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Il Capodanno \u00e8 un periodo magico e divertente che consente di condividere le emozioni con chi si ama. O’Key voleva usare personaggi emoji ben noti che potessero aumentare l’interesse per la sua promozione. Soluzione Boost ha suggerito una campagna mista – offrendo premi istantanei e oggetti da collezione – con i personaggi emoji preferiti. […]<\/p>\n","protected":false},"author":1,"featured_media":6860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[768],"class_list":["post-7979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-it"],"yoast_head":"\nO'KEY: creare la magia con le emoji - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/it\/okey-creare-la-magia-con-le-emoji\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O'KEY: creare la magia con le emoji - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Il Capodanno \u00e8 un periodo magico e divertente che consente di condividere le emozioni con chi si ama. 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O’Key voleva usare personaggi emoji ben noti che potessero aumentare l’interesse per la sua promozione. Soluzione Boost ha suggerito una campagna mista – offrendo premi istantanei e oggetti da collezione – con i personaggi emoji preferiti. 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