{"id":7639,"date":"2021-10-15T08:59:55","date_gmt":"2021-10-15T08:59:55","guid":{"rendered":"https:\/\/boosttest.org\/nestle-en-coop-alles-voor-uw-fondue"},"modified":"2021-11-23T15:39:18","modified_gmt":"2021-11-23T15:39:18","slug":"nestle-en-coop-alles-voor-uw-fondue","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/nl\/nestle-en-coop-alles-voor-uw-fondue","title":{"rendered":"Nestl\u00e9 en Coop – “Alles voor uw fondue”"},"content":{"rendered":"\t\t
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Nestl\u00e9 en Coop – “Alles voor uw fondue”<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kort voor Kerstmis heeft Boost Group – in opdracht van Nestl\u00e9 en Coop – een cross category promotie gevoerd met de merken Thomy, Maggi en Satrap rond het thema “Alles voor uw fondue”. De promotie combineerde op stijlvolle wijze een demonstratie van het chinoiseservies met het proeven van de Maggi-bouillon en de chinoisesauzen van Thomy. Met gezinnen en algemene liefhebbers van het Zwitserse nationale gerecht als voornaamste doelgroep. De promotie bood ook inspiratie voor het komende feestseizoen.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oplossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cross-categorie is een speciale vorm van promotie waarbij ten minste twee merken ge\u00efntegreerde communicatie-activiteiten inzetten en een uniforme boodschap overbrengen aan een wederzijds relevante doelgroep. Op die manier worden klanten op een bepaalde locatie all-round-oplossingen aangeboden en worden behoeften van klanten in verschillende categorie\u00ebn gegenereerd. Bovendien kunnen de promotiekosten worden gedeeld of komt er een groter reclamebudget beschikbaar.<\/p>\n

Het marketingplatform van Cross Impact Coop, met name de DDB-tool met de Powertower, is erg populair bij de klanten van de Coop. De Powertower is beschikbaar in ongeveer 160 verkooppunten en biedt alle belangrijke diensten tegen een spectaculaire prijs: planning van A tot Z, gerichte selectie en individuele opleiding van het promotiepersoneel, drukwerk en distributie van reclamemateriaal, eindrapportering met kerngegevens. De focus ligt op de volgende doelstellingen: presentatie en uitleg van het produkt, verbetering van het produktprofiel en het bereik, werving van eerste en herhalingskopers, potenti\u00eble kopers ertoe brengen het produkt te proberen en stimulering van de verkoop in het algemeen.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kilian Hecht: Inkoper, N16 elektrische apparaten bij Coop<\/p>\n

“De mogelijkheid om elektrische apparaten samen met Food merken te presenteren, verhoogt de emotionele respons op het POS enorm, brengt op een optimale manier cross-categorie inspiratie over en verhoogt het aandeel impulsaankopen aanzienlijk.”<\/p>\n

Frank Wilde, hoofd marketing voor Thomy-producten bij Nestl\u00e9<\/p>\n

“Met deze thematische promoties wil Nestl\u00e9 het aantal impulsaankopen in alle categorie\u00ebn verhogen en extra contactmomenten met een grote impact op het verkooppunt genereren, waardoor nieuwe doelgroepen voor de merken worden aangeboord”.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gedreven door onze waarden, ondersteunen wij\nde ontwikkeling van een duurzame \ntoekomst!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacteer ons ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Kort voor Kerstmis heeft Boost Group – in opdracht van Nestl\u00e9 en Coop – een cross category promotie gevoerd met de merken Thomy, Maggi en Satrap rond het thema “Alles voor uw fondue”. De promotie combineerde op stijlvolle wijze een demonstratie van het chinoiseservies met het proeven van de Maggi-bouillon en de chinoisesauzen van […]<\/p>\n","protected":false},"author":1,"featured_media":7242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,26],"tags":[769],"class_list":["post-7639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-tasting","tag-shopper-marketing-nl"],"yoast_head":"\nNestl\u00e9 en Coop - "Alles voor uw fondue" - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/nl\/nestle-en-coop-alles-voor-uw-fondue\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 en Coop - "Alles voor uw fondue" - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Kort voor Kerstmis heeft Boost Group – in opdracht van Nestl\u00e9 en Coop – een cross category promotie gevoerd met de merken Thomy, Maggi en Satrap rond het thema “Alles voor uw fondue”. 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