{"id":7781,"date":"2021-10-07T18:29:15","date_gmt":"2021-10-07T18:29:15","guid":{"rendered":"https:\/\/boosttest.org\/nescafe-dolce-gusto"},"modified":"2021-11-05T18:39:21","modified_gmt":"2021-11-05T18:39:21","slug":"nescafe-dolce-gusto","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/nl\/nescafe-dolce-gusto","title":{"rendered":"Nescaf\u00e9 Dolce Gusto"},"content":{"rendered":"\t\t
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Nescaf\u00e9 Dolce Gusto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nescaf\u00e9 Dolce Gusto is \u00e9\u00e9n van de grootste koffie leveranciers in Zwitserland: \u00e9\u00e9n op de vier koffiezetapparaten dat in dit land gekocht wordt, is een Nescaf\u00e9 Dolce Gusto. In 2015 behoorde dit capsulesysteem tot het meest succesvolle van het jaar.<\/p>

In 2016 lanceerde Nescaf\u00e9 Dolce Gusto haar Zwitserse actie \u201cDe kunst je dag beter te starten\u201d, bestaande uit vijf koffievarianten die het genot van een ochtendkopje Nescaf\u00e9-koffie moeten belichamen.<\/p>

Voor deze actie heeft Nescaf\u00e9 Dolce Gusto Boost Group ingehuurd om koffieproeverijen te organiseren, met als doel maximale aandacht vestigen op het merk en op de lopende actie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oplossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Op de perrons van treinstations worden reizigers verwelkomd door de proeverij-promotoren. De reizigers ontvangen \u00e9\u00e9n van de vijf ochtendkoffievarianten kunnen deze proeven bij de door Boost Group ontworpen Nescaf\u00e9 Dolce Gusto-galerij, waar ze ook de kans krijgen om op basis van persoonlijk advies de variant te kiezen die het beste bij hen past. Een vriendelijke en ontspannen sfeer inspireert de klanten en de promotoren presenteren de vijf koffievarianten. Bij de hoofdstand in de galerij is ook een kunstenaar aanwezig; die gratis persoonlijke koffiemokken voor de klanten ontwerpt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost Group heeft het volledige assortiment Dolce Gusto ochtendkoffievarianten gepresenteerd op drukke winkellocaties: op de treinstations in Lucerne, Bern, Bazel en Z\u00fcrich.<\/p>

Forensen werden verrast en geactiveerd door de promotoren om een heerlijke verse kop koffie bij de galerij te komen halen. Iedere dag zijn ca. 3500 personen de dag beter begonnen, dankzij hun Nescaf\u00e9 Dolce Gusto ochtendkoffie. Forensen en potenti\u00eble klanten hebben zich ingeschreven voor de Dolce Gusto nieuwsbrief en ruim 5000 van hen hebben een gepersonaliseerde Nescaf\u00e9 Dolce Gusto koffiemok van hoge kwaliteit ontvangen.<\/p>

Stand ontwerp, personeel, logistiek en uitvoering door Boost.<\/p>

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Julien Bruderer, Nescaf\u00e9 Dolce Gusto Brand Manager zegt: \u201cNescaf\u00e9 Dolce Gusto vertegenwoordigt de moderne kunst van koffie. In onze huidige campagne communiceren we heel sterk de Kunst van Nescaf\u00e9 Dolce Gusto Ochtendkoffie. Dankzij haar events op treinstations, is Boost Group erin geslaagd om de boodschap zeer direct onder de aandacht te brengen bij onze doelgroep.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gedreven door onze waarden, ondersteunen wij\nde ontwikkeling van een duurzame \ntoekomst!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacteer ons ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Nescaf\u00e9 Dolce Gusto is \u00e9\u00e9n van de grootste koffie leveranciers in Zwitserland: \u00e9\u00e9n op de vier koffiezetapparaten dat in dit land gekocht wordt, is een Nescaf\u00e9 Dolce Gusto. In 2015 behoorde dit capsulesysteem tot het meest succesvolle van het jaar. In 2016 lanceerde Nescaf\u00e9 Dolce Gusto haar Zwitserse actie \u201cDe kunst je dag beter […]<\/p>\n","protected":false},"author":1,"featured_media":6947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,25,24,17,26],"tags":[769],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-demonstration","category-sampling","category-shopper-marketing","category-tasting","tag-shopper-marketing-nl"],"yoast_head":"\nNescaf\u00e9 Dolce Gusto - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/nl\/nescafe-dolce-gusto\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 Dolce Gusto - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Nescaf\u00e9 Dolce Gusto is \u00e9\u00e9n van de grootste koffie leveranciers in Zwitserland: \u00e9\u00e9n op de vier koffiezetapparaten dat in dit land gekocht wordt, is een Nescaf\u00e9 Dolce Gusto. In 2015 behoorde dit capsulesysteem tot het meest succesvolle van het jaar. 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