{"id":7864,"date":"2021-10-27T18:12:20","date_gmt":"2021-10-27T18:12:20","guid":{"rendered":"https:\/\/boosttest.org\/cactus-mega-oko-gang"},"modified":"2021-12-20T14:25:38","modified_gmt":"2021-12-20T14:25:38","slug":"cactus-mega-oko-gang","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/nl\/cactus-mega-oko-gang","title":{"rendered":"Cactus mega \u00f6ko-gang"},"content":{"rendered":"\t\t
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Cactus mega \u00f6ko-gang<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cactus S.A. Luxembourg wil kinderen op een ludieke en leuke manier informeren over duurzaamheid en hen bewuster maken van dit onderwerp. Als de klanten van de toekomst kunnen kinderen vandaag leren hoe ze iets kunnen doen om de natuur te beschermen \u2013 en daar later mee doorgaan. Het is van groot belang dat de opzet van dergelijke campagnes aansluit bij het lokale karakter, om ze zo relevant mogelijk te maken voor de Luxemburgse klanten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oplossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In nauwe samenwerking met Cactus, ontwikkelde Boost de \u2018Mega \u00d6KO-Gang\u2019. De op maat gemaakte campagnes en verhalen met duurzame licenties omvatten een team van dieren met superkrachten (en hun tegenhangers in schurkenstreken) die kinderen helpen de natuur te beschermen. Elk gekozen dier heeft zijn natuurlijke habitat in Luxemburg en elk is verbonden met een van de thema\u2019s die Cactus in de campagne wilde belichten, zoals voedselverspilling, biodiversiteit en waterbescherming. Hun zeer populaire mascotte, Yuppi, kreeg een speciale leidende rol in alle campagneactiviteiten.<\/p>

In 2019 deed de Mega \u00d6ko-Gang zijn intrede in Luxemburg, waarbij kinderen met een stickeralbum werden voorgelicht over duurzame onderwerpen. Bovendien werd de Mega \u00d6KO-Gang app ontwikkeld om de speelbaarheid te verbeteren en de speciale Mega \u00d6ko-Gang personages tot leven te brengen in augmented reality. In 2020 keerden ze terug en namen ze kinderen en hun gezinnen mee naar de bossen van Luxemburg voor leuke en leerzame activiteiten. In 2021 richtte de derde Mega \u00d6ko-Gang-campagne zich op lokale boerderijen, waarbij kinderen werden voorgelicht over waar hun voedsel vandaan komt, met een nieuwe held \u2013 Ricky de Border Collie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Het feit dat Cactus deze duurzame campagne gedurende drie jaar met de Mega \u00d6ko-Gang doet, getuigt uiteraard van het succes ervan. De campagnes waren zeer succesvol en spraken zowel jongens als meisjes aan. Kinderen gaven aan dat ze wilden leren over het milieu en dat ze de personages en de leuke twist waardeerden. De deelname was zeer hoog en de bekendheid in Luxemburg als geheel steeg alleen al bij de eerste campagne tot bijna 75%. De campagne draagt bij aan het lokale en duurzame imago van Cactus en laat zien dat een op maat gemaakte licentie nog succesvoller kan zijn dan bekende (film) licenties.

\u2013 Bewustwording tot 75%
\u2013 Participatiegraad van meer dan 70%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gedreven door onze waarden, ondersteunen wij\nde ontwikkeling van een duurzame \ntoekomst!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacteer ons ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Cactus S.A. Luxembourg wil kinderen op een ludieke en leuke manier informeren over duurzaamheid en hen bewuster maken van dit onderwerp. Als de klanten van de toekomst kunnen kinderen vandaag leren hoe ze iets kunnen doen om de natuur te beschermen \u2013 en daar later mee doorgaan. Het is van groot belang dat de […]<\/p>\n","protected":false},"author":1,"featured_media":6923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[764],"class_list":["post-7864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-nl"],"yoast_head":"\nCactus mega \u00f6ko-gang - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/nl\/cactus-mega-oko-gang\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cactus mega \u00f6ko-gang - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Cactus S.A. 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