{"id":7901,"date":"2021-10-08T16:47:29","date_gmt":"2021-10-08T16:47:29","guid":{"rendered":"https:\/\/boosttest.org\/spar-the-secret-life-of-pets"},"modified":"2021-11-11T13:33:03","modified_gmt":"2021-11-11T13:33:03","slug":"spar-the-secret-life-of-pets","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/nl\/spar-the-secret-life-of-pets","title":{"rendered":"SPAR – The Secret Life of Pets"},"content":{"rendered":"\t\t
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SPAR – The Secret Life of Pets<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retailer SPAR was op zoek naar zijn volgende verzamelactie om shoppers te activeren en hen te belonen met een totaal nieuw concept. Boost Group werd gevraagd een unieke collectie te cre\u00ebren, ontwerpen en produceren om klanten te verrassen met een nieuwe drager en een belangrijke licentie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oplossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Naar aanleiding van de lancering van de vijfde volledig geanimeerde speelfilm van Universal Studios, “The Secret Life of Pets”, stelde Boost Group een speciale verzamelpromotie voor bij SPAR met een grote en sterke licentie. Deze campagne introduceert een heel bijzondere drager- Boost Group ontwierp een collectie lenticulaire kaarten: deze kaarten veranderen hun motieven en afbeeldingen twee keer als je ze omdraait.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De nieuwe collectie stelde de kinderen de grappige personages uit “The Secret Life of Pets” voor. Bij elke aankoop van 4.000 Ft, ontvangen gezinnen een flowpack met \u00e9\u00e9n kaart. De actie, die gericht is op kinderen, bestaat uit 36 speciale kaarten, samen met een verzamelboek en een speciaal blikje.<\/p>\n

Boost Group en SPAR activeerden samen shoppers gedurende 8 weken. De actie “The secret life of Pets collectibles” was een succes in termen van omzetgroei en de stijging van de verkoop van FMCG die aan het programma deelnamen.<\/p>\n

Mevrouw Nikoletta Bene, Hoofd Marketing bij SPAR Hongarije, verklaart: “We waren op zoek naar een interessante manier om onze trouwe klanten dit jaar te belonen met iets speciaals. Deze actie heeft niet alleen een sterke, internationale licentie, maar het geeft ook de leuke wereld van de nieuwe film weer; het biedt kinderen en gezinnen spannende kaarten om te verzamelen, te ruilen en mee te spelen terwijl ze zich creatief voorstellen wat hun eigen huisdieren zouden kunnen doen als ze niet thuis zijn”.<\/p>\n

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Zsolt Varga Actie- en voorraadmanager bij SPAR HONGARIJE: “Onze doelen met deze verzamelactie waren om onze vaste klanten aan te spreken en hen te stimuleren meer uit te geven, om een hogere gemiddelde winkelwagenwaarde te bereiken en om ook nieuwe klanten aan te trekken.<\/p>\n

Meer dan 120 FMCG-producten namen deel aan de promotie. De aankoop van deze producten werd beloond met een gratis flowpack. De verkoopcijfers van deze producten lagen gedurende de hele promotie aanzienlijk hoger, wat ons zeer verheugt. Deze promotie was inderdaad een succes en de omzet geeft duidelijk aan dat wij erin geslaagd zijn onze doelstellingen te bereiken. Wij zijn er duidelijk in geslaagd onze klanten aan te spreken met ons aanbod, aangezien wij een duidelijke omzetgroei en een hogere gemiddelde waarde van het boodschappenmandje hebben gekend. Wij zijn zeer tevreden over de diensten van Boost Group gedurende de hele samenwerking. Ik heb het gevoel dat we kwaliteitswerk hebben gekregen en dat we samen een kwaliteitsvolle verzamelpromotie hebben kunnen maken.”<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gedreven door onze waarden, ondersteunen wij\nde ontwikkeling van een duurzame \ntoekomst!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacteer ons ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing Retailer SPAR was op zoek naar zijn volgende verzamelactie om shoppers te activeren en hen te belonen met een totaal nieuw concept. Boost Group werd gevraagd een unieke collectie te cre\u00ebren, ontwerpen en produceren om klanten te verrassen met een nieuwe drager en een belangrijke licentie. Oplossing Naar aanleiding van de lancering van de […]<\/p>\n","protected":false},"author":1,"featured_media":6899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18],"tags":[764],"class_list":["post-7901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","tag-collectibles-promotions-nl"],"yoast_head":"\nSPAR - The Secret Life of Pets - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/nl\/spar-the-secret-life-of-pets\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPAR - The Secret Life of Pets - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing Retailer SPAR was op zoek naar zijn volgende verzamelactie om shoppers te activeren en hen te belonen met een totaal nieuw concept. Boost Group werd gevraagd een unieke collectie te cre\u00ebren, ontwerpen en produceren om klanten te verrassen met een nieuwe drager en een belangrijke licentie. 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