{"id":8053,"date":"2021-10-15T15:32:50","date_gmt":"2021-10-15T15:32:50","guid":{"rendered":"https:\/\/boosttest.org\/okey-zaait-goede-dingen"},"modified":"2021-11-05T14:16:10","modified_gmt":"2021-11-05T14:16:10","slug":"okey-zaait-goede-dingen","status":"publish","type":"post","link":"https:\/\/boostgroup.eu\/nl\/okey-zaait-goede-dingen","title":{"rendered":"O’key zaait goede dingen"},"content":{"rendered":"\t\t
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O’key zaait goede dingen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De Russische O`Key hypermarkten wilden een collectibles promotie cre\u00ebren om hun toenemende focus op duurzame en sociale verantwoordelijkheden te ondersteunen, en om hun ‘Kids about the Planet’ club te helpen lanceren. De actie was bedoeld om mogelijkheden te cre\u00ebren voor interactie tussen ouders en kinderen op het gebied van de mondiale ecologie, maar met een specifieke link naar voedsel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oplossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Goede dingen zaaien” is de naam van een actie die praktische en leuke manieren laat zien om te leren hoe je voor de planeet kunt zorgen en gezonde voeding interessant maakt voor kinderen. In 78 O’Key hypermarkten in heel Rusland kregen shoppers die 14 euro (1.000 roebel) uitgaven, een potje met zaden om hun eigen gezonde voeding te kweken. De set van negen groenten en drie bloempotten kon worden verzameld in een tuindoos van gerecycleerd plastic.<\/p>\n

Om de shoppers en hun kinderen te motiveren en het inzamelen nog leuker te maken, werden leuke activiteiten rond het campagnethema georganiseerd. De deelnemers werden uitgenodigd om:<\/p>\n

– Planten kweken en hun eigen recepten bedenken
– Kruip in de huid van een tuinman en een kok, en win coole prijzen
– Doe mee aan de wedstrijd ‘Goede dingen zaaien’ voor kinderen
– Foto’s van hun favoriete planten uploaden op sociale media, samen met een recept met een van die planten<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Resultaten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“OKEY’s strategie richtte zich op de meest relevante trend van vandaag – een bewuste positieve houding ten opzichte van het milieu,”<\/em> zegt Olga Surnina, Marketing Director voor O’Key. “Om een ‘groen’ initiatief voor kinderen te promoten, lanceerde O’Key een educatieve club – ‘Kids about the Planet’. In het kader van de club hebben we de campagne ‘Goede dingen zaaien’ gevoerd, in het kader waarvan meer dan 8,5 miljoen plantpakketjes met zaadjes zijn uitgedeeld. De campagne heeft een waardevolle vrijetijdsbesteding voor het hele gezin opgeleverd, die bijzonder welkom was in de pandemische tijd van 2020. Wij zijn ervan overtuigd dat een van de doeltreffendste manieren om kinderen vertrouwd te maken met het concept natuurbescherming erin bestaat hen niet alleen te vertellen hoe de wereld rondom ons werkt en hoe belangrijk het is om ervoor te zorgen, maar hen ook bij dit proces te betrekken. De campagne “Goede dingen zaaien” was niet alleen amusant maar ook leerzaam. Kinderen deden mee aan het fascinerende proces van het kweken van planten, keken hoe de natuur werkt en zagen hoe uit zaadjes een mooie bloem of een gezonde groente ontstaat. Het bleek een zeer succesvolle en unieke promotie te zijn voor de detailhandel in Rusland”. <\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gedreven door onze waarden, ondersteunen wij\nde ontwikkeling van een duurzame \ntoekomst!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContacteer ons ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Briefing De Russische O`Key hypermarkten wilden een collectibles promotie cre\u00ebren om hun toenemende focus op duurzame en sociale verantwoordelijkheden te ondersteunen, en om hun ‘Kids about the Planet’ club te helpen lanceren. De actie was bedoeld om mogelijkheden te cre\u00ebren voor interactie tussen ouders en kinderen op het gebied van de mondiale ecologie, maar met […]<\/p>\n","protected":false},"author":1,"featured_media":6815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,55,18,16],"tags":[764],"class_list":["post-8053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-collectibles-promotions","category-kids-collectibles-promotions","category-loyalty-programs","tag-collectibles-promotions-nl"],"yoast_head":"\nO'key zaait goede dingen - Boost Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostgroup.eu\/nl\/okey-zaait-goede-dingen\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O'key zaait goede dingen - Boost Group\" \/>\n<meta property=\"og:description\" content=\"Briefing De Russische O`Key hypermarkten wilden een collectibles promotie cre\u00ebren om hun toenemende focus op duurzame en sociale verantwoordelijkheden te ondersteunen, en om hun ‘Kids about the Planet’ club te helpen lanceren. 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