The 2024 emoji® Stuxx campaign marked the fifth collaboration in the powerful and creative partnership between ALDI Belgium (ALDI BE) and Boost – and it was the most exciting yet! With a brand-new line-up of 30 exclusive Stuxx, this edition broke new ground and captivated collectors across the country.
For the first time, the collection was expanded to include 30 unique emoji® Stuxx – 6 more than previous campaigns – offering even more excitement and variety for collectors. The theme ‘Jobs’ brought relatable and aspirational characters to life, from an ALDI employee to an iconic ALDI truck. Every detail was carefully designed to spark imagination and strengthen the brand’s connection with families.
To amplify the excitement, the campaign featured an energetic dance choreographed by popular TikTok creator Indysteps, which was showcased in the TV commercial. The catchy music and dance moves quickly became a hit on school playgrounds across Belgium, helping the campaign build buzz and emotional engagement far beyond the store.
We would be happy to show how you can engage your customers with a customized collectible campaign.
