Garfield returns to SPAR Hungary!

Back at last, and better than ever – in January 2025 we were delighted to announce the 9th edition of the coveted Garfield sticker album series for SPAR Hungary. This edition focused on animal world records and was presented by everyone’s favourite cat: Garfield.

As one of the leading love brands in Hungary, Garfield attracts SPAR shoppers year after year. Customers eagerly await the release of the latest sticker albums, resulting in increased store visits during the campaign period.

In collaboration with Paramount, we created an exclusive and irresistible sticker album with stunning photography that brings the wonders of the animal kingdom to life. This captivatingly designed album takes children and their families on an unforgettable journey through the world of animal records.

Shoppers were able to collect free stickers with every purchase or buy them directly at the checkout. The sticker collection included 5 unique stickers, some with special effects such as glitter, a metallic finish and a UV coating, making this collection truly exceptional.

The album could be purchased either in stores or with the MySPAR App coupon, ensuring that every customer had the opportunity to explore the captivating world of animals with Garfield.

Would you like to learn more about how we can create unique and engaging experiences for your shoppers?

We would be happy to show how you can engage your customers with a customized collectible campaign.