When a loyalty campaign returns for a seventh consecutive year, it’s doing something right. This summer, ALDI Belgium launched the latest edition of its collectible campaign in partnership with Boost and the emoji company®. Over the years, the campaign has become a familiar highlight for Belgian families, helping ALDI strengthen shopper engagement and create lasting customer loyalty.
Keeping a Proven Concept Relevant
The 2026 edition introduces a Four Seasons theme, supported by a new emoji® brand collector album, erasers and the return of fan favorites such as Stuxx figurines and pencil toppers.
A key element of this year’s campaign is the collaboration with Belgian DJ and influencer DJ Gab. For the TV commercial, he created a contemporary interpretation of Vivaldi’s Four Seasons, bringing a classical composition into a modern context that resonates with today’s families.
The campaign combines emoji® brand collectibles, entertainment and storytelling to give families something to engage with together beyond the weekly grocery trip. This approach has helped transform a promotional mechanic into a recurring customer experience that kids and their families actively look forward to each year.
Seven Years of Proven Success
The campaign’s seventh consecutive edition demonstrates the value of continuous innovation within a proven loyalty platform. By introducing fresh content, relevant partnerships and new collectibles every year, ALDI Belgium continues to build on one of the country’s most enduring retail loyalty successes.
We would be happy to show how you can engage your customers with a customized collectible campaign.