As part of our ongoing collaboration with our valued partner BIPA, part of the REWE Group, and thanks to our great partnership with schleich®, we were able to delight loyal BIPA customers and their families with two collectibles campaigns in 2024.
The well-known toy figurines with the iconic red tag are renowned for their high quality and inspire creative play that stimulates children’s imagination, while promoting a deeper understanding of the animal world.
By collecting loyalty points, customers were able to purchase the figurines at an exclusive BIPA loyalty price. Regular visits during the campaign period were thus doubly rewarded. jö-Bonus Club members received an extra special thank you: they needed to collect one less loyalty point to get their favourite schleich® figurine. Each set consisted of 8 different figurines – a perfect representative selection from the theme worlds of the two campaigns. In the first campaign, classic farm animals such as pigs, sheep, Simmental calves and goats were the main characters, but a Knabstrupper foal, a Pinto foal, a trendy llama and a cute Dalmatian were also included.
Following the great success of this first campaign, BIPA decided to launch a follow-up campaign that took collecting to a new level. In this second campaign, things got a little wilder. Under the ‘Wild Life’ banner, we ventured into the African savannah to meet the zebras. We saw tigers, hippos, pandas, lions, elephants and giraffes, and even travelled as far as the Arctic to meet the polar bears.
We would be happy to show how you can engage your customers with a customized collectible campaign.
