Boost expands business in Italy

Boost Group expands business in Southern Europe opening new offices in Italy

Boost proudly announces the opening of its new office in Milan and established Boost ITALIA S.r.l. The new office in Italy is situated in the centre of Milan, Italy. Boost Group keeps expanding in Europe, due to increasing business opportunities, client request and campaigns, with offices in Switzerland, the Netherlands, Germany, Russia, France and Italy.

Earlier in 2018, Marcello Leonardi has been appointed as Sales Director Collectibles for Southern Europe at Boost Group. Leonardi comes from TLC Marketing Worldwide and has many years of experience in sales and marketing and an in-depth knowledge of loyalty and kids collectible campaigns. In the past six years he was responsible for more than 100 campaigns in Italy.

“Marcello Leonardi gained a real specialisation in loyalty marketing for food retailers and petrol stations over the years and we are pleased to add him to our team” says Mario Schwegler, CEO of Boost Group. “With his expertise he and his team will develop tailor-made campaigns for our customers in Southern Europe and boost our loyalty opportunities in this region.”

Furthermore, the Boost team for Southern Europe has been expanded with two experienced professionals in the market: Silvia Silvagni, located in the main office in the Netherlands, and Celestina Macchia, working from Milan, will be together responsible for managing the loyalty and collectible programs. This way of work enables the Southern European clients to benefit from all services Boost provides, such as product development, global sourcing, and the Business Intelligence center.

“We are very proud that our business in Southern Europe, and Italy in particular, is developing so strongly. The foundation of Boost ITALIA S.r.l. is just the beginning of the plans we have in this region” states Mario Schwegler, C.E.O. of Boost Group. “With this highly qualified team, which has over 30 years of experience in the market, I have full confidence that we can further boost our loyalty opportunities in this region.”

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